Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
000205
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 20, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 61 w WHAT THE PICTURE DID FOR ME Verdicts on Films in Language of Exhibitor Copyright, 1928 Incorporated in this original exhibitors report department of Exhibitors Herald, which was established October 14, 1916, is the Moving Picture World department, "Straight from the Shoulder Reports." Columbia STAGE KISSES: Kenneth Harlan— August 23. Not up to Columbia standard. — C. P. Washman. Roxy theatre, Skellytown, Tex. — General patronage. FBO HIT OF THE SHOW: Gertrude Olmstead— 95%. September 29. A real "hit of a show." Has everything to make real theatrical entertainment. You can step on this one. Let's have more of this class. — H. W. Kerr. Kerr theatre. Little Sioux. Ia.— Small town patronage. MEN OF DARING : Special cast — 60%. September 22. This is a good Western with plenty of action and comedy. It will get them in on Saturday night and click at the box office. Can be bought at the right price. Six reels. — T. T. Mitchell. Central theatre. Madison, Va. — General patronage. THE PIXTO KID: Buzz Barton— September 29. A good Buzz picture for Saturday night. Five reels. — Wm. E. TragBdorf. Trags theatre, Neillsville, Wis. — Small town patronage. THE SLINGSHOT KID: Buzz Barton— Not so good for me. A favorite with the kids but the grownups do not care for it. May be okay for the kid matinee. Five reels — Marion Bodwell, Paramount theatre, Wyoming, 111. — General patronage. THE PERFECT CRIME: Clive Brook— October 3-4. Good mystery detective 6tory with a sudden ending. Would consider this an extra good program picture but for my part was glad I did not raise admission. Hope the other FBO pictures are as good. The acting was fine, film good and good directing. Good ending, not a tragedy. Seven reels. — John Cosner, Sun theatre, Sargent. Neb. — General patronage. LEGIONNAIRES IN PARIS: Cooke-Guard— This one is the bunk. Absolutely nothing to it only the Legion Parade in France. Whoever told these two fellows they could act? Just six reels of nothing and hardly that. Attendance light, walkouts heavy. Six reels. — Marion Bodwell. Paramount theatre, Wyoming, 111. — General patronage. DOG LAW: Rin Tin Tin— Drew the children and pleased well for a dog picture. — R. K. Lattin, Strand theatre, Valparaiso, Neb. — General patronage. DRIFTIN' SANDS: Bob Steele— September 22. A good action picture for Saturday night. What I can't understand is why FBO put so many night 6cenes in their Westerns. This one is about 99 per cent night stuff. The one who thinks up these scenarios must be a 6un dodger. Five reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THE GREAT MAIL ROBBERY: Special cast— August 7-8. Good. Seven reels. — C. P. Washman, Roxy theatre. Skellytown, Tex. — General patronage. DEAD MAN'S CI RVE: Special cast— August 21-22. Pretty good. — C. P. Washman. Roxy theatre. Skellytown. Tex. — General patronage. SHANGHAIED: Ralph Ince— Fair enough melodrama. Rough stuff on Barbary Coast and high seas. — F. E. Sabin, Majestic theatre. Eureka, Mont. — Small town patronage. DANGER STREET: Special cast — Nothing to this one. Scenes draggy until last reel. — R. K. Lattin, Strand theatre, Valparaiso, Neb. — General patronage. KEEPER OF THE BEES: Clara Bow— A good picture, rather sad but holds interest. We did a good business with it.— E. T. Mathes, Avalon theatre, Bellingham, Wash. — General patronage. Editor's Note Percentage ratings given by exhibitors in reports to this department are obtained in the following manner: Average daily gross of picture reported is divided by average daily gross of picture /io/ding house record to determine relative box office value in terms of percentage. EXAMPLE : $75 ( average daily gross of picture reported) divided by $100 (average daily gross of picture holding house record) equals .75 ( percentage rating given picture in report). When a picture has received percentage ratings in 10 reports it is entered in THE BOX OFFICE TICKER column of "Quick Reference Picture Chart." First National THE IP LAND RIDER: Ken Maynard — October 4-5. A very good Maynard picture. Six reels — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THE TEXAS STEER: Will Rogers— Was afraid of thi6, having read adverse reports, but it went Your BOX OFFICE RECORD will be delivered to you in the issue of NOVEMBER 3 as a department of Exhibitors Herald and Moving Picture "VTorld over big here. They all enjoyed it. Will is great. — F. E. Sabin, Majestic theatre. Eureka, Mont. — Small town patronage.' THE SHEPHERD OF THE HILLS: Alec B. Francis— Fine show. Draw6 well and pleases. — F. E. Sabin, Majestic theatre. Eureka, Mont. — Small town patronage. THE NOOSE: Richard Barthelmess— September 23-24. A good dramatic picture, but this bird doesn't mean anything at my box office. Eight reels. — Wm. E. Tragsdorf, Trags theatre. Neillsville, Wis.— General patronage. THE LIFE OF RILEY: Murray-Sidney— September 27-28. Very good and pleased everyone. Seven reels.— Wm. E. Tragsdorf. Trags theatre. Neillsville, Wis. — General patronage. THE SEA HAWK: Milton Sills— Waited too long before we played it. A great picture in its day but that was quite a while ago. Patronage light on this one. Films in A-l condition. Twelve reels. — Marion Bodwell, Paramount theatre, Wyoming, III. — General patronage. Fox WOMAN WISE: June Collyer— 60%. September 7-8. This picture was well received. Most of my regular patrons said it wa6 one of our best for some time. Seven reels. — Minnie M. Schnoor. Paramount theatre, Stapleton, Neb. — Small town patronage. A HIGH SCHOOL HERO: Sally Phipps— 80%. September 28-29. This is a dandy comedy drama and will please all the young folks and most of the older ones. Seven reels. — Minnie M. Schnoor. Paramount theatre, Stapleton, Neb. — Small town patronage. A HIGH SCHOOL HERO: Sally Phipps— Now. showmen, listen to me. This picture will please you and also everyone who comes in your house will get their money's worth, and a feeling that will make them want to continue to come again to see such full of life pictures. All of the producers who sell us pictures are good fellows, I am sure, but for me give me Fox pictures. Their prints good, pictures bright. Write them sometime at New York City, West 55th street. Publicity Dept.. and don't forget to ask them to send you one or two or three of Sally Phipps' lovely pictures to give to some of your little girl friends who you know are good boosters for your theatre. All this helps and Fox corporation is always willing to help you. Six reels. — Walter Odom & Sons, Dixie theatre. Durant, Miss. — General patronage. STREET ANGEL: Gaynor-Farrell— 40%. October 5-6-7-8. A flop as to box office attraction. A regular program picture would have grossed more money. I can't account for its failure with good weather, well advertised for two weeks and no strong competition. Good acting but scenes were rather draggy and long. Nine reels. — E. C. Arehart. Auditorium theatre. Laurel, Neb. — General patronage. A GIRL IN EVERY PORT: Victor McLaglen— 45%. September 7. This picture did not do so good in my house although it was a fair picture. — Eight reels. — J. D. Howard. Jr.. Institute theatre. Oak Ridge, N. C. — Small town patronage. SEVENTH HEAVEN: Gaynor-Farrell— 75V September 14-15. A very good picture. Janet Gaynor is certainly good to look at. Twelve reels. — Minnie M. Schnoor, Paramount theatre, Stapleton, Neb. — Small town patronage. FOUR SONS: Special cast— September 30. A positive knockout. Certainly a delight to play 6Uch a change attraction. Fox surely has the pick of