Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

October 20. 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 65 NEW PICTURES In "New Pictures" the EXHIBITORS HERALD AND MOVING PICTURE WORLD presents m concise form information on current and forthcoming attractions. The facts as presented will serve exhibitors in booking and in the preparation of their advertising campaign. AIR CIRCUS. THE: Fox melodrama, with David Rolling. Arthur Lake. Sue Carol. Charles Delarey, Hemic Conklio, Louise Dresser and Earl Robinson. Directed by Howard Hawks. Released Length TYPE ASD THEME: Aviation — how concern for another helps a young flyer overcome hit fear of the air. Buddy and Speed go to an aviation school run by Charles Manning and hie titter Sue. CkarUe it personally anxious that Buddy be a great aviator, because Buddy's brother tared Charles in the World War. But Speed, while not to fast at Buddy at learning fundamentals on the ground, is a natural-born aviator, while Buddy it afraid to go up. It it Sue's business to teach the bout to fly. and though the teems impartial, she feelt an attachment for Buddy. Then comet the day for the Big Test. The students are to fly from distant field to the school field. Speed hops off — and loses his landing gear. Buddy sees, and 'caring that Speed does not know hit predicament, jumps into a plane to warn him. Speed, however, only thinks that Buddy t waving meant hit jubilation at flying. To tare Speed, Buddy hat to circle under him to prevent hit landing, until he becomes aware of the situation. Then Buddy himself makes a safe landing — kit fear of flying overcome. Incidentally, he wint Sue. • • ■ DOMESTIC MEDDLERS: Tiflany-Stahl comedy, drama, with Claire Windsor. Lawrence Gray. Roy D'Arcy and Jed Prouty. Directed by James Flood. TYPE ASD THEME: A triangle, with one of the angles misting. Claire loves her somnolent husband. W alter, for tome reason or other, and never tutpeett the possibilities in the coming of Lew. her husband's partner m the wholesale dress business, to the house for dinner. While Walter sleeps off hit jag, Lew talks pretty to Claire. Even then the kat no idea that Lew. whom the hat always disliked, it trying to make a cuckold out of Walter. Then Lew hat hit hosts over to hit home for dinner. Sezt door it a roof garden, where he take* Claire while Walter sleeps off his jag. A buyer tee* them. A story starts about Lev's new "queen." Walter gets tore, and when Lew issues another dinner invitation, lie acceptt. taking along a revolver. This night he only feigns drunkenness. He tee* Claire go out on the balcony for air. He tee* Lew follow. He sneaks toward the balcony. And he heart Claire tell Lew where to get off at in simple but effective terms. Walter substitute* a whip from the wall for the revolver, and chastising Lew severely, takes Claire home. The next day he overhears Lew telling the office force of hit fight with a dozen bullies, in order to explain the bandages. Griffith Makes 1 Boyd 13; Then He Makes 13 Boyds 1 Thirteen exposures, all showing William Boyd sitting around a table, taking up a whole room by himself and his dozen other selves, have been achieved by D. W. Griffith in "The Love Song," it is announced by United Artists. Cri&th's technical stunt is likened to his close-up, softfocus photography, and Bash-back. It took nine hours to achieve the feat, it is said. Ned Mann, editor of effects, had to expose his negative thirty-six times in securing only 75 feet. Four hours were required to develop the footage. In the scene Boyd sat down at a table and gradually became thirteen characters. At the end of the screen his thirteen selves arose and merged into one figure. SALLY'S SHOULDERS: FBO melodrama, with Lois Wilson, George Hackathorne, Lucille Williams. Huntley Gordon. James Mason. Edythe Chapman and lone Holmes. Directed by Lynn Shores. Released Length TYPE ASD THEME: Sight clubs. Solly is really a good girl. But to help out her sister, brother and aunt, she gets in wrong. Sally runs an inn and is successful enough to keep the family together. But Beau and Millie are both scamps, while Aunt Emily, being helpless, it another liability. One day. wealthy Hugh S'ye comet to the tan. Millie decide* this is her chance for a rich husband. Forcing her attentions on him, she gets invited for a ride. While they're away, her suitor arrives, taking SaUy to a notorious roadhoute. There Davidson, the proprietor, offers Solly a job at hottest. Later Sally acceptt it. Incidental intrigue involves Beau in financial jams, but Sally gets him out of them. Then Hugh instigate* a dry raid on Davidson's inn, not knowing that Sally it hostess. He finds Sally in Davidson's arms. Sally start* for home. Then Millie telle Hugh that SaUy had substituted herself for Millie to protect the latter. Hugh leapt into his ear, and overtaking the trolley, takes her from it into hit arms. • • • SINNERS PARADE: Columbia melodrama, with Victor Varconi. Dorothy Revier, John Patrick. Edna Marion. Marjorie Bonner. Clarissa Selwynne and Jack Mower. Directed by John G. Adolfi. Released Length . TYPE ASD THEME: Sight clubs. Mary Tracy, a school teacher by day, is a cabaret entertainer by night. Really she's a good girl. But she has to look out for her sister and the latter' s child. And Sadie also leads a double life, that of an invalid when Mary's around, that of a scamp when Mary is gone. One day Mary is called to the home of Mrs. Adams, leader of a vice crusade, for questioning about pupils attending night clubs. Bill Adams gets her away before the answers. BUI, who loves Mary, is another Jekyll-Hyde person, being besides the moralistic Mrs. Adams' son, the head of a bootleg gang. Well Mrs. Adams goes to the cabaret. Mary is arrested and loses both her jobs. Morton, her employer, hat told a newspaper reporter of Bill's double life. Bill gets Mary to induce Morton to stop the story. But it is too late. And Mary says "Yes" to Morton. > • • SINS OF THE FATHERS: Paramount drama, with Emil Jannings. Ruth Chatterton, Barry Norton. Jean Arthur, Jack Luden, Zasu Pitts, Matthew Betz. Harry Cording, Arthur Housman and Frank Reicher. Directed by Ludwig Berger. Released TYPE ASD THEME: Booze. Spengler Mannings) is happy with his job as a waiter and happier still when Tom it born. Then Oretta charms him out of his senses. Hit wife dies broken hearted. To do more for his son, he has gone into business for himself. But Oretta, whose domineering has resulted in Spengler' s t? ? ? ?. He marries Oretta, who at once dominates the household, making Spengler order his son and daughter from home and turning the restaurant which he has bought into a wild cafe. Then Prohibition comet. Out of business, Spengler becomes the head of a bootleg gang. A rival tells the police. At the officers are on their way to arrest him, Tom returns, stone blind from drinking the liquor his father sells. Spengler is sent to prison. Meanwhile his daughter has married welL Out of prison, Spengler gets a job as a waiter at a German picnic garden. There one day he and his blind son recognize each other. Spengler, his son and his daughter, are reconciled. • • • WIN THAT GIRL: Fox comedy-drama, with David Rollins. Sue Carol, Tom Elliott. Roscoe Karns. Olin Francis. Mack Fluker. Sidney Bracey, Janet McLeod. Maxine Shelly and Betty Recklaw. Directed by David Butler. Released. Length TYPE ASD THEME: A curious biological study of football, in which eugenics wins by a touchdown. There are three generation* to cope with in this yarn of college life as was and as is. For that length of time, the Sortont and the Brairn* have been conducting a bitte feud on the gridiron. In the old days. Captain Brawn's Mammoth college team beats Captain Sorton's Sanford team. The two captains make it a personal affair. Twentyfive years later, a Brawn and a Sorton meet on the same battlefield, with the same results. The elder Sorton feels outraged and contrives a marriage between his small, timid son and a husky maid. A babe is bom — and grows up to be not nearly so large as a contemporary Brawn. But this Sorton falls in love with Gloria Havens, against whose influence the latest Brancn is powerless. The new Sorton, inspired, scores a touchdown and for the first time Mammoth is defeated by Sanford. This W eek's Press Sheet HAUNTED HOUSE. THE (First National mystery): Many cities have dealers who handle magic goods exclusively, and most toy stores and many novelty shops specialize in articles designed to mystify and trick novelties of all sorts. Copy for tie-up cards for window display in these stores, which should feature the magic apparatus and be supplemented with mounted stills from the photoplay, is as follows: "Have you seen the 'Haunted House' at the theatre? By all means do so and then let us show you some mighty mystifying novelties whereby you can make your home the 'Haunted House' for the entertainment of your friends." The old reliable shadowgraph is made to order for exploiting "The Haunted House." The most effective way to handle this feature is to arrange for the use of a show window of an empty store in the business district. Blank the window with white paper, and by experimenting with a baby spot placed upon the floor back of the window, get the proper focus for the shadow effects. You have little elseto prepare. A cutout fig-ure of a skeleton dangled between the light and the window pane, as well as a boy draped in a sheet to cross and recross slowly, may attract passersby. At frequent intervals, place a properly sized stencil in front of a baby spot, so that the letters are reflected upon the window. They should read as follows: "Get a real thrill at 'The Haunted House' which is showing at the theatre (date)." Another stunt is suggested here that might prove effective and can be rigged up at a very reasonable cost. Through the use of amplifiers placed upon the marquee, such every-day stage props as a wind machine, a clanking chain and the occasional groan of a human voice, operated from the most convenient point within the interior, may prove to be an effective ballyhoo for the picture.