Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
000215
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 27. 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 3 good pictures vs. important pictures! <| You play plenty of good pictures that get only a passing nod from the public. Comes "THE WEDDING MARCH" and does S. R. O. Why? (J Because, in addition to being a good picture, it's an important picture. Because, as the New York Herald-Tribune says, "it is the most publicized picture of the decade." Because a genius, von Stroheim, made it and stars in it, and people make it a point to look at his products. They're important. qThe whole town says, "THE WEDDING MARCH'? We must see that one!" The radio is deserted, the Blanks' bridge party is a flop — everybody is jamming your theatre to see THE WEDDING MARCH." CJ What showman is silly enough to pass up a "natural" like that? What showman is so lacking in showmanship that he doesn't grab important product like "WINGS" and "THE PATRIOT" and "DOCKS OF NEW YORK" and "THE FLEET'S IN"? CJ You find some good pictures in every company's line-up; you find important pictures in large quantity only in PARAMOUNT'S!