Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

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24 EXHIBITORS HERALD and MOVING PICTURE WORLD October 27, 1928 KNOT Silent IN the present great hullabaloo for sound pictures it must not be forgotten that most of the theatres of the country are still using the silent screen. They need just as good pictures as they ever did, and welcome them with the same whole-hearted affection. They need just as good shorts, t®o, which brings a deserved limelight upon the program recently put together by Gordon White of Educational for private showing. A magazine, a serial, a comedy, all timely and sprightly, were put together to make a peculiarly attractive show. In "Russ Farrell, Aviator," Educational has a timely serial that should score an instantaneous success. "Our World Today," edited by Herbert Ernest Hancock, is a magazine out of the ordinary. Lupino Lane appeared in a comedy called "Pirates Beware" which tickled my fancy, while Jerry Drew's work is, of course, wellknown. Educational is to be congratulated tor its meticulous attention to the needs of the silent screen at this time. * * * Hoot Gibson ONE of the best pictures yet made by the versatile and engaging Hoot Gibson is a thriller of the West called "King of the Rodeo." Here is everything one could ask for in the way of excitement and speed. Carl Laemmle announces this new Universal-Gibson as better than "Calgary Stampede." That's high praise, but deserved. £ % * Sound IN the fascinating modernistic studio of RCA, down the street on Fifth Avenue, Al Selig of Tiffany-Stahl gave a private showing of "The Cavalier," a special production of swashbuckling and romance with a musical score prepared and personally supervised by Dr. Hugo Riesenfeld. No better piece of sound reproduction has yet reached the screen. The eminent Doctor's music is rich and tasteful and the reproduction provided by RCA brings forth all of its depth and feeling, without a trace of that metallic sound so frequently displeasing in synchronized pictures hastily prepared. Tiffany-Stahl is apparently determined to do things right. Not only does "The Cavalier" give every evidence of crafty thinking, but details of showmanship are just as carefully provided for. For those interested in exploitation in its best sense, I can heartily recommend the press sheet Al Selig prepared for "The Cavalier." * * * Maurice Chevalier 'FHAT all-seeing cosmopolitan, M. Jesse * Lasky, scored a notable triumph when he succeeded in bringing Maurice Chevalier from Paris to these shores. Chevalier has much of the personality that has made Al Jolson such a tremendous success. Those who have seen this phenomenon in his native habitat, among them my fortunate self, have been jibbering about him ever since. Those who saw him for the first time in the ballroom of the Ritz-Carlton last week — and there was a particularly distinguished audience gathered by M. Charlie McCarthy — arc only second on the long list of those who predict a tremendous triumph for this new Paramount star. PETER VISCHER "Covering" an Epochal Flight FOR the first time all people may know in a large measure what it is like to travel from Europe, over the ocean to America, in the air. They may live the flight of the Graf Zeppelin in the newsreel, for the epochal trip was "covered" by a HearstMGM cameraman on board— the only one, by the way. Dr. Hugo Eckener, commander and pilot of the Graf Zeppelin. Robert Hartman of HearstM G M, the only newsreel man aboard. Above is a shot of Lyons, France, and below, one of the Madeira Islands, as the great ship flew over*. Both pictures are from MGM News.