Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

EXHIBITORS HERALD and MOVING PICTURE WORLD October 27, 1928 regular insignia has been given to each member as a cheering sign to the winners. Instead of requesting the children to ap plaud for the winner, the master of ceremonies has them trained to such an extent that they utilize their whistles and horns to blow satisfaction and stop immediately upon his say-so. Other novel contests such as driving nails through six squares in a board extended between two chairs, and flinging lemons into a wastebasket at a certain distance, have been successfully staged not only to the self-satisfaction of the children, but also the enjoyment of the grownups, who in most cases attend the Saturday performance with the little tots. Announce Birthdays Birthdays are announced and whenever possible the master of ceremonies attends the party given if the individual is within reasonable visiting distance. Before the meeting and entertainment is adjourned, every member is requested to give the club cheer and the official insignia by pressing the thumb to the right temple, with the forefinger upraised and the word "kookoo" repeated twice, meaning that everybody had an enjoyable time and that they will be back next Saturday. Those who desire to organize a similar club would do well to apply the same rrrethods as the Norshore has successfully utilized. Just as a matter of further proof how profitable this stunt has proven to the Norshore theatre we recommend any visiting exhibitor or member of a theatre production staff to visit any one of their Saturday afternoon performances. If you are able to secure a seat without waiting at least a half hour, you will be fortunate. This condition did not exist ten months ago, before the club idea went into effect. In order to show the loyalty and interest held by the children of the community for Al Kvale, we are reproducing a letter written by one of the 2,500 members. KELT* Above is a specimen of the type of letters sent to Al Kvale, master of ceremonies at the Norshore theatre, Chicago, and originator of the Koo-Koo Klub idea. Children not only write Kvale for an opportunity to appear in the Saturday afternoon stage entertainments, but also apply in person at the stage entrance daring the week after school hours. The interest and loyalty that these tots have for club leader is remarkable. Arthur Brisbane Praises Darling Twins It is quite an honor to be among the ones selected to entertain the heroes of the Graf Zeppelin, but it is also a distinguished honor to be praised by Arthur Brisbane, the famous Hearst editor in his daily editorial "Today." The Darling Twine, formerly of the musical comedy stage and recently a featured presentation attraction, are the ones given honorable mention at Lakehurst, N. J., on October 16th. When they appeared on the entertainment program given in honor of the famous flyers. Presentation LETTERS In this open forum those interested in presentation may discass important matters bearing upon this phase of theatre entertainment. Only signed letters will be published. PRESENTATION ACTS — To the Editor: I am a reader of your column, and was very interested in your article about the "Koo Koo Klub," as I am starting something on the same order here. I would appreciate it if you would forward any information relative to the club to the Grand theatre, Camden, N. J. Thanking you in advance, I remain. — Sam Cohen, Manager, Lafayette theatre, Philadelphia, Pa. JOHNNY PAYNE "The Singing Fool Pianist" Now Touring PUBLIX THEATRES Direction William Morris Agency McNEIL SMITH Featured Organist Fourth Successful Season MARQUETTE Theatre, CHICAGO HARM and NEE "Those Two Cadets" Now Back in Picture Houaes After a Successful Tour of Vaudeville Appearing in Balaban & Katz Theatres under the Direction of Wm. Morris Agency Remick Publishes New Song Theme A new theme 6ong is being published by the Remick Music Corporation called "Revenge." This will 6erve as the theme for Dolores Del Rio's new United Artists picture of the same name. The song was written by Harry Akst and Lewis and Young. It has already been* recorded on a number of the mechanical devices as well as the leading record companies. Loew Loans Albert to London Opening Loew, Inc., has selected Don Albert, now associate conductor of the Capitol Grand Orchestra at the Capitol Theatre, New York, as the musical conductor of the new Empire theatre in London, England. The theatre which has been constructed under the management of the Loew Enterprise will open on November 15th. After two months as guest conductor in. London, Albert will return to America to resume his former duties. Former Mechanic Becomes Featured Organist Walter S. Ash, now in charge of the organ at the new Music Box Theatre in Portland, Oregon, was formerly a mechanic in an organ factory before he mastered the art of playing the vox humana. As pilot of organ-making, Ash not only learned how to construct the instrument but also how it should be played in order to secure the right effects. May Rotate Bandsmen A new plan has been effected whereby Balaban & Katz, Skouras Brothere and the Kunsky Enterprises will rotate their ace bandleaders between Brooklyn, New York, Detroit, Michigan, and Chicago, Illinois. According to the present lineup, it is believed Frank Fay, now master of ceremonies of the Missouri theatre, St. Louis, will be replaced by Brook Johns, who formerly held this post, and Eddie Peabody will in all probability take over the m. c duties at the Michigan theatre, Detroit, while Paul Ash will preside at the new Brooklyn Paramount. Maxwell & Lee Back Word comes from Dick Maxwell of Maxwell and Lee, well known presentation artists, that he has just returned from England after a successful threemonths' tour of European theatres. Maxwell and Lee are known as the most versatile dance team of the age and are preparing a brandnew routine for deluxe picture houses to be played under the direction of the William Morris Agency. Don at Saengers Publix-Saenger have appointed Don Phillipi as musical conductor of the Strand Theatre orchestra in New Orleans. Mr. Phillipi will conduct overtures and offer symphony accompaniment to the feature film and short subjects. SUNSHINE SAMMY Star of "OUR GANG" Signed for Talking Short M-G-M Films After Completion of LOEW TOUR Durrtion — Abo I. Falnbtrt