Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

October 27, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD ■19 w THE THEATRE Incorporated in this department of practical showmanship of Exhibitors Herald are the Moving Picture World departments, "Selling the picture to the Public," and "Better Business Builders." You House Organ Publishers! Give the Men a "Lift" THERE'S interesting news for the House Organ Exchange this week. First, the roster has increased, and you older members can greet — F. J. SHAYNE, Managing Director, Theatres Corporation of America, Washington, D. C. BOB KELLEY, Texas theatre, San Antonio, Tex. Now that the handshaking is over, we'll /^7vie Gossip eolumbiir ?3 movement Co. f> ^Aov^ Kensington Pa proceed. Brother Shayne writes : "I am interested in your column regarding the house organ and believe it to be a medium of value to every theatre. I expect to establish one in each one of our theatres on our circuit and was wondering if you could send me a few copies of these publications that you may have from different cities, or if not, kindly send me the names of persons publishing these papers, and I will get in touch with them from this end." This department is piling through an overloaded desk to locate a few copies, and these will be forwarded to Mr. Shayne. Now you other men get busy and show your exchange spirit. Remember, you'll want to see copies of the Shayne product when it is published, so get busy. From Bob Kelley comes this appeal : "Please enter me on your house organ exchange, as I believe that the program we are now getting out — "Publix Review" — will have a lot of worthy ideas in it for promulgation, and I want to have the advantage of seeing the type of work being done in other houses in the country." There's a good bet for members of the exchange. Don't turn your hands to another task until you (all of you) have mailed your last issues to these new members. This little effort will pay dividends. Now for the current house organ. A welcome letter was received this morning from our friend, Russell C. Roshon, director of publicity, Columbus Amusement Company, Inc. Enclosed were copies of the seven recent issues, and on this page are reproductions from three. In sending the copies Roshon wrote : "It has been quite some little time since I last sent you copies of our "Movie Gossip," the house organ published weekly in the interests of our four theatres in New Kensington, Pa. "Am herewith forwarding you seven recent copies. Most of them vary as to cover layout and design. For instance, you will note that the cartoon on First National's 'Harold Teen' made a fairly clever front. The others are made up of star mats with borders from the Theatre Ad Mat Service and lined ad mats on the pictures from press sheets. I believe that you will agree that we obtain fairly satisfactory results by using THE MOVIE GOSSIP ! he Woman's Section MISS A. RECJNA SEXTON Children'* Danctw CUm«» COOPER'S MUSIC STORE TRTRSDAV. CX TOBER lib. 1«» stock and standard materials in the way of cuts, etc., without getting up specials and going to considerable expense. "Since I last wrote you a few months ago, our mail circulation has jumped to 3699, nearly 200 increase. This shows how popular our little weekly is proving with the movie fans. We are about to enter upon our eighth year — four more issues as you may note from the latest copy." We quite agree that Mr. Roshon has accomplished excellent results (he displayed modesty when he said "fairly satisfactory results"). The fact that only stock mats have been used is the best illustration that the house organ is not a promotional undertaking for the big theatre only. Throughout his book, Mr. Roshon adheres to newspaper layout, and the results are very effective. You will note on the inside page reproduced, the department devoted to women. A fine ideal We don't wonder that "Movie Gossip" is entering upon its eighth year, and that the circulation is increasing. You, Mr. Roshon, among all the others, must send copies to the new members.