Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
000273
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 27, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 61 WHAT THE PICTURE DID FOR ME Verdicts on Films in Language of Exhibitor Copyright, 1928 rporated in this original exhibitors report department of Exhibitors Herald, which was estabid October 14, 1916, is the Moving Picture World department, "Straight from the Shoulder Reports." Columbia THE SCARLET LADY: Lya de Putti— 50%. October 3-4. This is a fine entertainment. Story big, stars splendid. Direction great. Gave good satisfaction. — Bert Silver, Silver Family theatre, Greenville. Mich. — General patronage. COLLEGE HERO, THE: Bobby Agnew— 20%. October 12. Pleasing college picture but with the same theme aa the other 149 college pictures. Excellent photography. Fair print. Six reels. — G. O. Tun-tall. Midway theatre, Martinsville, Va. — Small town patronage. ALIAS THE LONE WOLF: Special cast— 12%. October 10. Good entertainment, but a flop at the box office. Nuff sed ! Good photography by J. O. Taylor, but the print was full of splices two inches thick. Seven reels. — G. O. Tunstall, Midway theatre, Martinsville, Va. — Small town patronage. FBO BREED OF THE SUNSETS: Bob Steele— «0%. October 6. Very good Western. Many comments and we were well pleased. Five reels. — A. G. Hooper, Ideal theatre, Stanwood, Wash. — Small town patronage. BREED OF THE SUNSETS: Bob Steele— Good Western for Saturdays.^!. L. Seiter, Selma theatre. Selma. Calif. — General patronage. THE PHANTOM OF THE RANGE: Tom TylerOctober 8. A good Tyler picture for Saturday night with plenty of action. Five reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville. Wis. — Small town patronage. THE COWARD: Warner Baxter— An exceptionally good picture that failed to draw. Patrons enthusiastic with their praise. Six reels. — Glen Jennings, Globe theatre. Buena Vista, Va. — General patronage. CHICAGO AFTER MIDNIGHT: Ralph Ince— October 7-8. Very good picture of its kind. Seven reels.— Mrs. C. Knox, Star theatre. Villa Grove, 111. — General patronage. FRECKLES: Special cast— If you have this one, congratulate yourself. If you haven't, get it now. Will draw extra attendance and please 100 per cent. Seven reels. — Glen Jennings, Globe theatre, Buena Vista, Va. — General patronage. CONEY ISLAND: Lois Wilson— A nice little picture that will stand some extra advertising. — Glen Jennings, Globe theatre, Buena Vista, Va. — General patronage. MOON OF ISRAEL: Special cast— Everybody seemed to be satisfied, especially with the Moses part. The baby scene could have been left out, also the kissing, it would have improved the picture. I was supposed to get 100 feet of colored film, but did not see any. Worth playing. Eight reels. — F. A. Reiss. Grand theatre, Orrin, N. D. — General patronage. RED RIDERS OF CANADA: Patsy Ruth MillerSeptember 29. Pretty good picture. Pleased my Saturday night crowd. Seven reels. — Mrs. C. Knox, Star theatre. Villa Grove, 111. — General patronage. RED RIDERS OF CANADA: Patsy Ruth Miller— A good picture. Drew extra attendance against county fair. — Glen Jennings, Globe theatre, Buena Vista, Va. — General patronage. Editor's Note Percentage ratings given by exhibitors in reports to this department are obtained in the following manner: Average daily gross of picture reported is divided by average daily gross of picture holding house record to determine relative box office value in terms of percentage. EXAMPLE: $75 (average daily gross of picture reported) divided by $100 (average daily gross of picture holding house record) equals .75 (percentage rating given picture in report). When a picture has received percentage ratings in 10 reports it is entered in THE BOX OFFICE TICKER column of "Quick Reference Picture Chart," First National HAROLD TEEN: Arthur Lake— 75%. A great comedy that did very good business but I hope they don't make many more like it. They would spoil easily. — Samuel Gilleth, Strand theatre, Tooele, Utah. — General patronage. HAROLD TEEN: Arthur Lake— 55%. September 23. Not so much to this one, but they liked it and turned out pretty well. So that is what we want. I can bank on most of First National's pictures. Seven reels. — F. G. Pennell, Berrien theatre, Berrien Springs, Mich. — General patronage. THE YELLOW LILY: Billie Dove— 20%. October 1-2. Another high class show from Miss Dove. Massive sets and some splendid acting make this a real high class show. Miss Dove's beauty dazzles me and her acting leaves nothing to be desired. Clive Brooke does well with a most unsympathetic role. I have yet to run a poor Dove feature. Eight reels. — S. B. Kennedy. Central theatre, Selkirk, Man., Canada. — Small town patronage. OH KAY: Colleen Moore — Not near as good as some of her other offerings but this little queen always gets us business. Next to my wife I like her! — J. E. Ryan, Elberta theatre. Brigham, Utah. — General patronage. HEART TO HEART, THREE RING MARRIAGE: Special cast^-Here's two of the best audience pictures I've run in many a day. Both drew extra business and undoubtedly pleased nearly 100 per centPut them on your buying list. Seven reels.— P. G. Vaughan, Sun theatre, Kansas City, Mo.— Neighborhood patronage. HEART TO HEART : Special cast— Very entertaining picture with lots of laughs. — J. L. Seiter, Selma theatre, Selma, Cal.— General patronage. THE WHEEL OF CHANCE : Richard Barthelmess— Not as good as "The Noose" but brought them m.—J. E. Ryan, Elberta theatre, Brigham, Utah. — General patronage. CODE OF THE SCARLET: Ken Maynard— Pretty good Northwest Mounted picture with a lot of comedy scattered all through it. Six reels.— P. G. Vaughan, Sun thatre, Kansas City, Mo.— Neighborhood patronage. SAILORS' WIVES: Special cast— October 10. Just a fair program picture. Six reels. — Mrs C. Knox. Star theatre. Villa Grove, 111.— General patronage. THE POOR NUT: Jack Mulhall— October 9-10. If it had been two reels shorter it wouldn't have been quit so damphoolish. However, there were a lot of laffs in it at that, and heard no squawks. Seven reels.— Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. Fox DRESSED TO KILL: Edmund Lowe— «0%. October 3. A very good program picture. Edmund Lowe has quite a following since he appeared in "What Price Glory." Pictures of this type are what the public wants today. Print good. Seven reels. — Stephen G. Brenner, New Eagle theatre, Baltimore, Md. — General ps-tronage. DRESSED TO KILL: Edmund Lowe— 40%. October 4. Some good comments. Personally I did not think it anything. Six reels. — A. G. Hooper, Ideal theatre, Stanwood, Wash. — Small town patronage. HANGMAN'S HOUSE: Victor McLaglen— 35%. September 20-21. Just a fair picture. Somewhat gruesome in a spot or two. Rather see McLaglen in something better, for this picture did not do him any good. Six reels. — A. G. Hooper. Ideal theatre, Stanwood, Wash. — Small town patronage. WOLF FANGS: Thunder, the Dog— 75%. October 1. Better than the average dog picture. Outdoor settings, story and everything combined make it an extra good program picture. Print fair. Six reels. — Stephen G. Brenner, New Eagle theatre, Baltimore, Md. — General patronage. BLACK JACK: Buck Jones— 35%. October 6. Very poor offering from Jones. This is more of a comedy than a Western. Many more like this and Jones is due for a flop. Print very bad. Five reels. — Stephen G. Brenner, New Eagle theatre, Baltimore, Md. — General patronage. COWBOY KID, THE: Rex Bell— October 8-9. Satisfactory Western to small crowd. Five reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. PAID TO LOVE: George O'Brien— October 11. A very good program picture. George O'Brien a favorite here but title a poor draw for small town The Box Office Record— Next Week!