Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

October 27, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 3 AS ONE SMALLER EXHIBITOR SAID: TWhere'll I Get the $11,000 for Sound Reproduction?" Well, the old "band wagon" has started for fair out in Hollywood. The whole industry seems "hyped" up on hearing mobs actually roar and fair ladies actually talk. Millions are being spent. Everybody is taking elocution lessons. Even Sir Isaac Newton (the gravity man) didn't stir our small world as much as are the "talkies" — and all of these things have happened so rapidly that many exhibitors are just now catching their breath and counting their change. This whole sound deluge may be just the right thing, but thousands of smaller exhibitors are wondering just how they'll meet the new requirement. As one exhibitor we know said, "I don't happen to have the $11,000 for sound reproducing apparatus — I would spend it if I did have." There is now a way to bring all necessary musical and sound effect to your theatre at extremely low cost. This new way is the PHOTOTONE. Your musical accompaniment can now be just as new as the latest record. An overture by a famous symphony, for instance ; an accompaniment by Jesse Crawford, if it fits the picture. In addition, the Phototone library (which comes with the machine) contains 50 records in all. Phototone is now installed in several hundred theatres. We will gladly refer you to every one of the exhibitors as to how Phototone is meeting the need of the smaller exhibitor. Qentlemen: Here it is . . . and for Only $500 The i'ttototoxe is furnished complete with one amplifying console, double motors and turntables, two electric pickups, powerful amplifying device, one large horn with extra unit, a cabinet with cue rack of eighty-four record capacity, and fifty special selected records ineluded . . . Where conditions require more than one horn, they may be added at cost of $25 each up to $100 . ". . The price is f. o. b. factory— $-50 additional in Far West. If installation is made by factory engineer, his time and expense are added. Blue prints and instructions furnished where owner desires to install. Letters Like These Prove It's Real "TX7K have listened to quite a numVV berof different types of machines that use the amplified sound with records and we found yours to be the best in amplification, mellowness and trueness of tone. The cost of your proposition is within reach of the smallest theatre. My patrons seem well pleased with this new type of music." — The Trio Theatre Realty Compaxy, Nat. B. Charnas, General Manager, Toledo, Ohio. t t f "We are very happy to inform you that the instrument sold itself to us on its own merits. We have planned to replace our organ and orchestra with the Phototone, and with a big exploitation campaign we feel confident that we will sell the instrument to our public because it certainly has it."— R. R. Bair, Strand Theatre, Indianapolis, Ind. t T T "J ust a note to let you know how pleased I am with the instrument you sold me. It's a positive sensation. Never was pleased with anything so much in all my business career. It's a real God-send to the exhibitor from a box office and entertaining standpoint. Here is something I assure you I am proud to own." — T. A. Sxitzler, Eagle Theatre, Hamilton, Ohio. t T f THE PHOTOTONE COMPANY, NORTH VERNON, IND. I am interested in Phototone. Send me descriptive folder and interesting data without obligation. NAME ADDRESS COMPANY CITY. STATE. Phototone Branch Offices 15 31 Broadway, New York, N. Y. Neil Thompson, Argos, Ind. 220 W. Fourth St., Charlotte, N. C. 705 W. Grand Ave., Oklahoma City, Okla. 1 32 5 Vine St., Philadelphia, Pa. (for Indianapolis and Cleveland) 845 S. Wabash Ave., Chicago, 111. 5 3 32 Chicago Ave., Minneapolis, Minn. 1025 Forbes St., Pittsburgh, Pa. 327 E. Sixth St., Cincinnati, Ohio 3706 Broadway, Kansas City, Mo. Phil Pierce Co., Dallas, Texas £UE YOUR PICTURES WITH THE WORLD'S GREATEST MUSIC