Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
000285
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 27, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 5 Pulling Bigger Houses ♦ ♦ ♦ BY NIGHT BY DAY DRAMATICALLY impressing your theatre and its location upon the hundreds and thousands on the streets, electric advertising best assists in keeping the crowd coming your way, night and day. Flexitime Electrics, combining unusual brilliance with clearer readability, lead the field in advertising value. Exposed lamp, glass letter, neon tube and interchangeable glass letter types or combinations of them are designed to meet your particular needs. There are also marquee flood-lights; street-dominating projecting signs and roof-top displays that will "pull bigger houses" for you. Send us the coupon below and receive, free, the booklet "Theatre Electric Displays," also a color sketch of a display to satisfy your requirements. Flexlume Corporation, 1838 Military Road, Buffalo, N. Y. Sales and Service Offices in Chief Cities of U. S. and Can. fLEXLUM^ Factories also at Detroit, Los Angeles. Oakland and Toronto FLEXLUME ELECTRIC DISPLAYS Flexlume Corporation 1838 Military Road, Buffalo, N. Y. Please send, without obligation, a copy of the booklet, "Theatre Electric Displays." % Also, submit free color sketch of a sign for our theatre. Name theatre.. Address..