Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
000286
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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BETTER THEATRES SECTION OF October 27, 1928 Bett&ftmtm Published Every Fourth Week by Quigley Publishing Company Publication office: 407 So. Dearborn St., CHICAGO, U. S. A. Martin J. Quigley, President Edwin S. Clifford, Secretary Georgi Clifford, Asst. Treasurer Member Audit Bureau of Circulations Copyright, 1928, by Quigley Publishing Company All editorial and business correspondence should be addressed to the Chicago office Other publications: The Chicagoan and Polo, class journals; and the fpnow ing motion picture trade publication in addition to Better Theatres, published as a supplement to Exhibitors Herald and Moving Picture World: Ihe Buyers Index, Semiannual. Whole Vol. 93, No. 4 ( Vol. 35, No. 7) October 27, 1928 The Fall Buyers Number IN this issue; Better Theatres offers to the trade the most comprehensive survey ever offered covering the fields of theatre equipment and supplies, theatre construction, decoration, operation and maintenance. Among the outstanding features in this issue are: A Banker's Views on Theatre Operation. The New Paradise Theatre in Chicago. A Review of the Sound Picture School. A Pictorial Section Showing Novelty in F ronts, Signs, Auditoriums, Foyers, etc. A Section Devoted to Floor Plans for the Theatre. A Complete Service, a comprehensive review of Equipment and Supplies and the companies which handle them. Theatre Builders, a list of active architects. A Cross-Index to Better Theatre for the Last Eight Months, which simplifies the locating of important articles and pictures in previous issues of the publication. Some Comment by an Accoustical Expert on the Recent Sound Theatre Survey Conducted by Better Theatres. Modernistic Art, Its Significance to America and the Photoplay. In Index to Local Equipment and Supply Dealers. The New Minnesota Theatre in Minneapolis. Publicity for the Theatre Organist. An Illuminating Article by Martin J. Quigley. Horn Location in Sound Picture Projection. The Organist in the Theatre with Sound. The Loeiv Projection Staff Considers the Sound Picture Problem. How to Cut Your Insurance 50 Per Cent. There are these interesting and valuable articles and many more in this special issue, which is published every six months. ' This issue gives to the reader a fair conception of what is in store for him during the coming months. Better Theatres has maintained a high standard in the past. In the future it will strive to reach a standard still higher. Better Theatres Welcomes These New Advertisers Ball Theatre Organ School, 23 East Jackson boulevard, Chicago. A pipe-organ school specializing in training theatre organists. Clinton Carpet Company, 130 North Wells street, Chicago. A firm that sells a well known product — Ozite Carpet Cushion. Essanay Electric Manufacturing Company, Maywood, 111. Known as the makers of the Strong Changeover. Noiv bringing out a new product — The Strong Film Speed Indicator. The Dramaphone Company, 422 South Wabash avenue, Chicago. Manufacturers of both synchronous and nonsynchronous sound reproducing devices for theatres. Gates Radio & Supply Company, Quincy, 111. Manufacturers of the Electrograph for the production of music and sound for theatres. The Lakeside Supply Company, 73 West Van Buren street, Chicago. A firm specializing in accessories and parts for sound reproducing devices. The Link Company, Inc., Binghamton, N. Y. Manufacturers of automatic musical instruments, music rolls, and automatic organs. Quality Slide Company, 6 East Lake street, Chicago. Makers of slides, song slides, trailers and transparencies for theatre use. Van Electrical Company, Akron, O. Manufacturers of curtain tracks and automatic curtain control equipment and now a new product— Syncontrol. Chicago Cinema Equipment Company, 1736-54 North Springfield avenue Chicago. Manufacturers of projection apparatus, orchestra equipment and stage lighting equipment. EDITORIAL AND ADVERTISING OFFICES OF BETTER THEATRES ( IllC iCO 407 Soulh Dearborn St. Telephone BaRllOB O036 37-311 Cable Addre.. : Ouigpubno EDWIN S. CLIFFORD. General Manner CHARLES II. O'NEILL, Advertising Manager JAY M. SIIRECK, IfdrMglaf Editor LOS 4ttCEI.ES -.617 Bollywood lllvd. Telephone l.l id.too 8734 DOUCL4J HODCKS Wsti Connt Mnnngor NEW YORK 563 Fifth Avenue Telephone* Vanderb ll 3612 3613 PETER VISCHFJl, Ntnc York Editor II Will V K. HOLQltlST, Eastern Roprevnlalire LONDON THE BIOSCOPE (J. Cabourn. Mllor) r'araduy HonBO 11-10 Chin-inn Cro.n Rd., V. C. 2 SlillsCHIITION RATES : Dolled Sl.le. and po.-e.-lon— 83.00 per Te,r. Canada— 84.50 per year. Other point, of the v.nrl.1— 86.00 per year. Single eople. 2., Ad.rrtl.ln,, rate card, and Audit ll.,rrau of Clreulatlon. .latement. furnl.hed upon appl callot..