Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
000287
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 27, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD A reputation the NMf § Marks' Ritz Theater, Clarksburg, West Va. — one of West Virginia's finest and best — is equipped with C-H Simplicity Dimmers. Switchboard FA Major. BEFORE the first movie theater was built, C-H Simplicity Dimmers were the choice of the country's leading showmen. As the show industry has developed, the reputation of C-H Dimmers has kept pace. Features which assure velvet smooth control, adaptability to all requirements, long life, and low operating costs, make them the choice of the modern showman. Your architect or contractor will explain how easily your theater can be C-H equipped. But be sure to inform yourself on all the adrantages of C-H Simplicity Dimmers by writing for the booklet "Illumination Control for the Modern Theater". The CUTLERHAMMER Mfg. Co. L Pioneer Manufacturers of Electric Control Apparatus 1254 St. Paul Avenue MILWAUKEE, WIS. FA Major Switchboard incorporating C-H Simplicity Dimmers used in Marks' Ritz Theater, Clarksburg, West Va. CUTLER HAMMER Perfect Illumination Control for the Modern Theater J (3185)