Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
000288
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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BETTER THEATRES SECTION OF October 27, 1928 <>tfep Recent installations on the Pacific Coast include: Pantages Pantages Langley El Capitan New Music Pelican Dufwin Dufwin President Alcazar and Tacoma Fresno San Bernardino San Francisco Box Seattle Klamath Falls Oakland Portland Los Angeles San Francisco Many Others Tfa&'re buying by Uie SALES OFFICES Baltimore, Md. Boston, Mass. Buffalo, N. Y. Chicago, 111. Detroit, Mich. . Kansas City, Mo. Los Angeles, Calif. Minneapolis, Minn. New York, N. Y. Philadelphia, Pa. Portland, Oregon St. Louis, Mo. San Francisco, Calif. Seattle, Wash. Pacific Coast exhibitors are buying Heywood-Wakefield theatre seats for the same reason that Eastern and Midwest showmen are — they are the kind of seats that keep box offices busy. These luxurious, comfortable, and practical theatre chairs are helping to pile up profits for exhibitors all over the country. When Pantages, Publix, the Orpheum Circuit, Schine, Saxe, and a host of others continue to buy Heywood-Wakefield seats by the thousands, you may be sure that these comfortable theatre chairs are built from a box office angle. May we send you a complete catalogue on our new line of theatre seats? A note to any of the sales offices listed will bring you a copy promptly. HEYWOOD ^WAKEFIELD Theatre Seating Division I