Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
000297
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Ot 1 • 27, 1928 1 1 EXHIBITORS HERALD and MOVING PICTURE WORLD 17 Right: The foyer. No larger one was required. And economy and charm are well worked out. Below: Looking toward the rear of the auditorium. There are 750 scats on the two floors. little playhouse are William Wrigley, Jr., the chewing gum manufacturer and sportsman, and Sidney Smith, creator of "The Gumps" comic strip, both of Chicago; William Pabst, Jr., H. B. Mortimore and William Silcock, prominent Milwaukee business men ; and Robert N. Lee, similarly prominent in Kenosha. The theatre, which was designed by Graven & Mayger, Chicago architects, is of Spanish character. It presents a novel treatment of this manner and one particularly adapted to a house of this size, as the accompanying pictures show. It is furnished with a luxurycorresponding to that of the large houses, while its practical equipment is of a commensurate high standard and completeness. The Geneva has a fully equipped stage for vaudeville and presentation acts. An orchestra is" a regular feature. The opening progam is interesting in that a cartoon short was Sidney Smith's "Andy Gump," while the newsreel was called "Geneva News Events." Organ solos are also presented. Notable in the construction was the preparation for sound pictures. Acoustics were a major subject of the plans and in addition to the usual methods used within the auditorium, sound chambers were sunk into the caissons, where, it is said, floating girders act as tuning forks to carry off noise. The operating company is Community Theatres, Inc., of which Pabst is president.