Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

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BETTER THEATRES SECTION OF October 2\7. 1928 FOX THEATRE Detroit, Michigan C. Howard Crane, Archt. Entire ceiling above cornice and exclusive of ornamental plaster work, the band above arches on side walls, and wall and ceiling surfaces of colonnades finished in Johns-Manville Acoustical or Sound-absorbinglnterior Finish. The excellent acoustics of this notable theatre should forever dispose of the fears that the talking movie will either limit the size or decorative possibilities of theatres showing sound films. Good Acoustics in your Theatre Need not restrict your Architect or Decorator JOHNS-MANVILLE Acoustical Engineers can provide satisfactory acoustical conditions for sound film reproduction in practically any existing or contemplated theatre, without mutilating architectural details or necessitating monotonous, uninteresting decorative effects. The Fox Theatre, Detroit, Michigan, is a notable example of the latitude permitted architects in size, shape and decoration. If this theatre had been already erected and finished in hard plaster the acoustical treatment could have been installed later without any perceptible changes in architectural details or decoration, although there would have been a considerable duplication of labor and material. Existing Theatres May be Corrected. Good Acoustics May be Built in New Theatres There is no great mystery about the proper control of sound. It is an exact science. The methods are logical and understandable, but the application of the science requires much experience. Years before sound films were thought of JohnsManville was correcting the acoustics of all types of auditoriums. The problem presented by synchronized pictures is essentially the same as that of controlling vocal sound from the stage of a legitimate theatre. It is a problem which JohnsManville has completely mastered. As a theatre owner, you cannot afford to experiment with methods which have sprung up overnight to attempt to profit from a sudden need. Call in a Johns-Manville Acoustical Expert. You place yourself under no obligation by discussing your problems with him. You will save money, time and annoyance by dealing with the world's foremost experts in acoustics. Address Acoustical Division, Johns-Manville Corp., 292 Madison Avenue, New York, or write to our office in Chicago, Cleveland or San Francisco. h MASTER ~\"fM ASBESTOS . "| "| ns-Manville ACOUSTICAL TREATMENT