Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

38 BETTER THEATRES SECTION OF October 27, 1928 MODERNISTIC ART By George Schutz (Continued from page 14) to the spirit of its own age, than to that of a dead past. Modernistic art in architecture and decoration has not yet achieved a definite standard as yet. What its goal may be is perhaps unimportant in consideration of the fact that it has a goal, that of giving expression to the needs and desires of modern life. In our great cities, for example, is the need for more room. The result is the skyscraper. Not a new thing? No, not as a tall building. But as a tall building which interprets the new manner of life that has required it, it is a new thing. Did Victorian life give it birth? Decidedly not. So the Victorian embellishments are cast out, and there rises a plain shining shaft that is a veritable symbol of the frank practicability and vigorous aspiration of today. Elsewhere in this issue are reproduced pictures of rooms designed and furnished in the modernistic style. They were taken of exhibits in the R. C. Macy exposition in New York of "Modern Art in Industry" —a phrase in itself descriptive of this great aesthetic revaluation. These rooms, show clearly the trend of thought in decoration, which seeks to utilize modern materials in creating comfort and beauty according to the efficiency and simplicity characteristic of American life today. A certain type of life has inspired these rooms. It is our life — the modern world's, but particularly America's. And of our life — also preeminently of America's — is the motion picture. There is thus a natural affinity between modernistic art and the photoplay theatre which, it would seem, the architect and exhibitor cannot ignore. Combination System PATENTED COOLING — HEATING IT The SUPREME Cooline Blower— a part of the combination system. The molt powerful and effective unit 0/ iti type on the market. 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Quick, uniform heating, no drafts, no aisle space occupied, no dan ■ The SUPREME Boiler Plate » Steel Heater — gas tight and unconditionally guaranteed. An important part of the SUPREME combination system. 1 Burru all fuels economically, r SUPREME Heater Sc Ventilating Corp. Saint Louis, Missouri Send complete information about your heating and Cooling System. (Name) Size Theatre (Address) Capacity (City) Have you a cooling system (State) What make What Kind of a Fellow Is — -E. E. Meyer ? IN THE first place, Meyer is a pretty young man to have the job he's got. For the purchasing agent of Balaban & Katz is responsible for: All the purchasing of the Chicago division of Publix, which has increased in personnel from three to seven persons in just the past year, and in transactions from $10,000 a week to nearly $100,000 a week since January 1. Supervision of B. & K.'s warehouse and manufacturing plant, which supplies lamp sprays, cleaning chemicals and other items necessary to the maintenance of a theatre, for all the Publix houses. Purchasing of supplies and materials for operation and maintenance of new theatres for a circuit which is in the habit of building and acquiring about as many as the traffic will bear. All other matters that fall to the lot of purchasing agents. These latter Meyer takes care of either (1) when he gets time from the other tasks or (2) when he doesn't get any time. It may be against the rules to say so, bu in consideration of what was just said, must be set forth that Meyer — E. E. Meye is all of it — has just turned 34. Born in Spooner, Wis., he spent his boy hood among the pines when Wisconsin pine were a lot of great big trees, no foolin'. His first sally in the field of higher edi cation was at Whitewater Normal, after whic he attended the University of Wisconsin, an later, Northwestern. Somewhere around this stage of his care came the great war. When the United Stat got in, making it a personal affair, Mey joined up and was in service 26 months, of which were spent (except for trips Paris) in the mud of provincial France In 1919 he returned to more peaceful pv suits, becoming director of the commcrc department of Danville High school. In 1920 he became cost accountant w the Sinclair Refining Company. (This y before the Teapot Dome affair.) In 1921, cost accountant with the Uni Special Machine Company. 1922, assistant general superintendent, F era! Electric Company. 1927, purchasing agent of the afores Balaban & Katz-Publix organization. He's married, and what's more, is father of five-year-old daughter and fc months-old son. '•Su