Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

October 27. 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 41 Anchors for Chairs These are expansion shell bolts used for anchoring theatre seats to the floor. They are made in several types. Type No. 1 is used with a carriage bolt and is inserted in the hole and set with a small setting tool before placing the chair in its final position. This tool is furnished without extra charge. The No. 2 type is used with a square head machine bolt which has been specially heat treated to prevent any possibilities of stripping the threads when drawn up tightly with a socket wrench. This type No. 2 is attached to the leg of the chair before placing the chair in position. The method of application is to insert the bolt through the hole in the leg of the chair and turn the expansion shell far enough up on the bolt so that it comes in contact with the under surface of the chair leg. This small amount of friction prevents the shell Irom turning around. The shells will withstand the constant vibration of raising and lowering the chair seats, as well as the motion and hard usage they must necessarily stand when the seat is occupied. The shells are furnished to the user complete, consisting of the expansion shells together with a washer and whatever style or length of bolt the customer may specify. Different makes of chairs take different lengths of bolts, and stock is carried to cover this variation with bolts from \yA inches to 3 inches in length. Ackerman-Johnson Company, 625 Jackson boulevard, Chicago. III. American Expansion Bolt Company, 108-28 North Jefferson avenue, Chicago, 111. THE NATIONAL THEATRE SUPPLY COMPANY, 624 South Michigan avenue, Chicago, III. THE PAINE COMPANY. 2949 Carroll avenue. Chicago, III. U. S. Expansion Bolt Company, 160 North Wells street, Chicago, III. Arc Regulators As the name implies the arc regulator regulates the voltage in the arc through automatic action as the carbon is consumed and the gap between the carbons increases. The result of this automatic action is a steady light on the screen pronounced superior to that which it is possible to produce by hand. The arc control, as it is frequently called, feeds the carbons in an even manner. This equipment sells for about $125. Chicago Cinema Equipment Company, 1736-1754 North Springfield avenue, Chicago, III. McAuley Manufacturing Company. 554 West Adams street, Chicago. III. Arc Lamps Reflecting Refer to LAMPS, REFLECTING ARC Arc Lamps, High Intensity Refer to LAMPS REFLECTING ARC ^8 ^5 Architectural Service In planning a motion picture theatre, the services of a competent theatre architect are recommended. Such service may be comprehensive or limited according to the nature and size of the project. For example, an architect may be called upon to furnish complete plans and specifications for a theatre and the work of building a house let to a local contractor. In such cases, where the architect's supervision is not arranged for, the cost of complete plans and specifications is 3 per cent of the cost of the project. On this basis the cost of plans and specifications for a $50,000 theatre, for example, would be $1,500. The regular architect's commission as established by the American Institute of Architects, in which the architect renders full supervision throughout the construction period is 6 per cent. The architect's fee for plans and specifications, usually results in a saving in various materials and labor which more than compensates for the cost of the plans, it has been found. His plans provide a safeguard against a building which might prove unsatisfactory from many angles if designed by someone who is not familiar with the special "Insurance Against A Dark House" "Its never-failing, ever-ready performance, with a negligible amount of maintenance, makes the Kohler Electric Plant the cheapest yet most effective insurance against a dark house, as well as against a panic resulting from a theatre's being suddenly pitched into darkness." Sheboygan, Wis. REX THEATRE CORPORATION June 22, 1928 (Signed) E. Hoefer, Secy. & Treas. Rex Theatre, Sheboygan, Wis., where two Kohler Electric Plants are installed for emergency lighting Kohler Electricity Protects \bur Income Why wait till electric current fails and your show house is plunged in to darkness? You never can tell when it will happen. The next sleet storm, the next big fire, the next breakdown at the power station — and a dark house may rob you of your hard-earned box office receipts. You need protection. You need to be insured. Install a Kohler Electric Plant, as the Rex Theatre, Sheboygan, Wis., and many other theatres have done, and you have that insurance. City lights out — Kohler lights ON! The Kohler's 110-volt current "cuts in" automatically. You have lights in a twinkling, before your audience has had time to realize that anything is amiss. You save the show, avert KOHLER ELECTRIC PLANT Model 5A1—S K. W.; 110 Volt D. C. Other Models: 1"2. 2. and 10 K. W. the danger of panic, protect your revenue. You don't have to grope your way in the darkness to start the Kohler Electric Plant. It starts itself. It supplies brilliant, unrlickering light for the projector and for aisle, lobby, and exit lights. And it keeps on running, quietly and smoothly, till the city current comes on again. Then it stops itself. Kohler Electric Plants are approved as "standard" by the National Fire Underwriters' Laboratories. They are safe, dependable, and easy to care for. They have no large storage batteries; just a small starting battery. There are models for theatresofall capacities, including rural houseswhich must generate all their own electricity. Mail the coupon for full information. Kohler Co., Founded 1873, Kohler, Wis. Shipping Point, Sheboygan, Wis. BRANCHES IN PRINCIPAL CITIES KOHLER of KOHLER Electric Plants Automatic — 110 Volt D. G. — No Storage Batteries — — B~l~27^2S Kohler Co., Kohler, Wis. — Please send me information about the Kohler Electric Plant. Name _ Street — _ City, State Use in nxjhich interested _