Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

42 BETTER THEATRES SECTION OF October 27, 1928 Decoration and Equipment To Insure a Successful House Must — be designed to harmonize with the architectural scheme — be carefully selected to secure pleasing comfort and restful relaxation. Midwest Unified Service Covers Every Requirement of Building — Decorating— Equipment — Furnishings. A Scientific Service Harmonizing the Work of Architect — Engineer — Contractor — Decorator and Equipment Men. Ornamental plaster — Painting — Draperies — Rugs — Lighting Effects — Equipment from the ticket booth to the pipe organ. One Contract — Speedier Progress — Co-Operative Work Write for Estimates MIDWEST ENGINEERING & CONSTRUCTION CORPORATION 209 S. Third Street Main 2033 COLUMBUS, OHIO They're Attractive! They're Different! *t»S* I, Any size up to JO xlU ft., in 3 or more flashy colors and beautifully Airbrushed. There are no extra charges — Workmanship Guaranteed. Write for prices on other size on paper or musli HJDPYFHOUT guaranteed 736 50 WABASH AVE CHICAGO III. ONE DAY SERVICE PRICES DO NOT INCLUDE POSTAGE PAINE EXPANSION SHELLS For Anchoring Opera Chairs to Concrete Floors Will not come loose when properly set Furnished with bolts and washers ready to install. Y+" size shell most generally used for repair work as well as original installations. The most satisfactory way to permanently anchor a chair to concrete. Send for samples and prices THE PAINE COMPANY Type No. 1 2951 Carroll A»e. Chicago, III. 79 Barclay St. New York, N. Y. Type No. J requirements of theatres. It should be remembered that a theatre is a highly specialized type of building. Even the architect who may be successful in designing factories, warehouses and industrial buildings of other types is not equipped to give an understanding to theatre problems which may be expected of the architect who has given this particular type of building an almost exclusive attention. The hazard of trusting the design of a theatre to a local contractor, therefore is readily apparent. He can usually be relied upon to perform satisfactorily the constructional work but the plans for the theatre require expert understanding if the completed job is to be successful and profitable. MIDWEST ENGINEERING & CONSTRUCTION CORPORATION, 209 South Third street, Columbus, O. United Studios. Inc., 14 West Lake street, Chicago, 111. A list of theatre architects will be found on page 00. Artificial Flowers and Plants Many places in the theatre may profitably be made beautiful through the use of art plants and flowers. The lobby, foyer, auditorium walls and organ grill offer excellent places for such use. Many theatres are capitalizing the seasonal rejuvenation it is possible to achieve in the house through the use of plants and flowers. Much progress has been made recently in the manufacture of beautiful art flowers, plants and trees of all kinds. Not only do art plants and flowers provide a natural beauty in the theatre but they may advantageously be used in brightening dark corners and barren spaces. The Adler-Jones Company, 651 South Wells street, Chicago, 111. The Aiken Decorative Company, Bloomfield, IU. Bodine-Spanjer Company. 637 West Division street, Chicago, 111. The Botanical Decorating Company, 319-27 West Van Buren street, Chicago, 111. Chicago Artificial Flower Company, 632 North Albany street, Chicago, 111. Oscar Leistner, Inc., 323 West Randolph street, Chicago, 111. Frank Netschert, Inc., 61 Barclay street. New York City. A. L. Randall Company, 729 South Wabash avenue. Chicago, 111. G. REISING & COMPANY, 227 West Austin avenue, Chicago, 111. Schroeder Art Flower Manufacturing Company. 3341 Superior avenue. Cleveland, O. Automatic Change-Overs Refer to CHANGE-OVERS t^t i$ t$ Automatic Curtain Control Refer to CURTAIN CONTROL MACHINES Automatic Sprinklers Sprinkling system located in ceiling which goes into operation in case of fire through melting of fusible sprinkler link by heat. Automatic Sprinkler Corporation of America, 12$ William street, New York City. Globe Automatic Sprinkler Company. 250 Park avenue. New York City. P. Nacey Company. 927 South State street, Chicago, J* J* & Balloons, Advertising to ADVERTISING NOVELTIES .< J* Banners, Hand Painted Due to improved workmanship and quality of product theatre advertising by means of hand painted banners has gained renewed vogue in the past few years. Banners in three or more colors are now available on heavy poster paper, on muslin and in the form that is known as regular paper banners. The usual sizes of these banners are 32 or 36 inches wide by 10 feet. Muslin banners are made in the same width running any length the cost being around 25 cents per foot. The paper and heavy poster banners usually cost about 10 cents per foot. The muslin banners are painted in oil color and are waterproof. Four or more harmonious colors may be included. In addition to the straight lettered banners, illustrated banners are sometimes desired for ill. Reft