Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

October 27, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 43 big attractions. Banners range in cost from 25 cents per foot up. Coosolidared Sign Letter Company. 73 Weft Van Boxen street. Chicago, DL H. DRYFHOIT COMPANY. T3« Sooth Wabash avenue, diicaco. 111. Standard Sign Service, 127 North Dearborn street, Chicago. 111. Theatrical Poster Company. 101S South Wabash avenue. Chicago. 111. 3 * 3 Blocks. Pulleys, Stage Rigging Refer to HARDWARE, STAGE 3 3 Jt Blowers. Organ Refer to ORG AS BLOWERS * Jt Jt Bolts. Panic A horizontal lock placed on the inside of exits doors which automatically releases on slightest pressure. Architectural Metal Products. Inc.. Covington. Ky. Milwaukee Corrugating Company. Mth avenue and Bom ham street. Milwaukee. Wis. Moeschl-Bdwards Manufacturing Company. 120 Wen 9th street. Covington. Ky. Variety Fire Door Company. 2958 Carroll avenue. Chicago. 111. 3 3 Bookkeeping Systems. Theatre Refer to ACCOUSTISG SY — 1 / EMS 3 Jt S Booth Equipment. Projection Refer to PROJECTIOX BOOTH EQUIPMENT 3 Jt Jt Booths. Ticket Refer to TICKET BOOTHS < •* < Brass Grilles Refer to GRILLES 3 3 * Brass Rails Used in theatres in front of ticket office, for dividing lobby, boxes and for orchestra pit, and for many other uses. Plush covering is frequently used over these rails. Brass rails can be furnished in electro-plated finishes such as statuary bronze, verde antique, oxidized brass, oxidized copper, nickel plated, brushed brass, etc Prices of brass rails range from 55c to $2.50 per foot. fMrapi Architectural Bronte Company. 4740 North Clark street, Chicago. 111. Daniel Ornamental Iron Works. 4435 West Division street. Chicago. 111. Illinois Bronze 4k Iron Works. Inc. 915-23 South KiWi* re avenue. Chicago. 111. Newman Manufacturing Company. Cleany street ar.d Norfolk and Western R. R-. Cincinnati. O. F. P. Smith Wire 4k Iron Works. 2346 Cry bourne avenue. Chicago. Dl. ZERO VALVE & BRAS* CORPORATION. «34 Fourth a\enot. Buffalo. N. Y. 3 3 Brokers. Theatre With the growth of the motion picture theatre, and the involved legal procedure in sale purchase or rental, it is often times found advisable to consult those who have studied this phase of the business. Theatre brokerage has become a real factor in the business. W. J. Miller. 321 Security block. Des Moines. Ia. 3 3 3 Bronze and Iron W,"ork. Ornamental The theatre today cannot be shoddy in appearance Everything visible to the eye of the patron must be colorful and artistic — the organ grilles, all metal work on doors, railings, wickets, metal accoutrements in men's smoking rooms and women's rest rooms, etc. This bronze and iron work may be artistic in its plainness, or in the elaborateness of its design and mould, or again in the severity of the modernistic tone Chicago Architectural Bronze Company. 4740 North Clark street. Chicago. III. Daniel Ornamental Iron Works. 4433 West Division street. Chicago. III. Illinois Bronze 4t Iron Works. Inc.. 913-23 South KUdare avenue. Chicago. 111. Newman Manufacturing Com par. v. Cler.eav ;:re*-t ar.d Norfsii ar.d Wester p.. R_. Cincinnati. O. F. P. Smith Wire & Iron Works. 2346 Clyboume avenue. Chicago, 111. ZERO VALVE & BRASS CORPORATION. 634 Fourth street, Buffalo. N. V. "Just Like Its Dad" AND NOW! The STRONG ELECTRIC COMPANY begs to announce the arrival of the STRONG Junior Reflector Arc Lamp For use in small theatres, schools, and elsewhere now using Incandescent equipment or where finances are a factor, but where de luxe projection of the famed Strong quality is desired. You Can't go urong with a Strong The STRONG ELECTRIC COMPANY Also Makers of Strong Rectifiers 2501 LaGrange Street Toledo, Ohio Brushes. Screen Refer to SCREEX BRUSHES Jt Jt Jt Building Ser\ice. Complete Unification of the four outstanding factors in the consideration of a theatre buildingfinancing — designing — erecting and equipping is a comparatively new undertaking in the theatre construction field but one which has proven itself entirely successful. Under this plan centralized responsibility for the completed theatre is placed with one organization which turns over to the builder the finished job. While the method under which this is achieved may vary in some details the general scheme involves an arrangement with one firm for a theatre proposition of a size and cost determined after due deliberation. The theatre building concern, at the conclusion of proper investigation of conditions surround ing and in any way having a bearing upon the proposition will, if the project has necessary merit and indicates a successful career, undertake to earn, the biggest portion of the financing burden and guarantee to the exhibitor or builder the completion and opening of his theatre within the time limit agreed upon. Plans are then prepared for a modern structure of appropriate architectural style and with proper consideration given its construction and equipment in all departments. Sharing with the exhibitor to a certain extent possible hazards involved in the undertaking proposed organizations of this type maintain experts effecting the various lines of endeavor involved for purposes of their own as well as the exhibitor's protection. Obviously, careful attention, resulting in mutual advantages and safeguards is given every proposition. It has been declared that theatres constructed under this method are outstanding