Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

44 BETTER THEATRES SECTION OF October 27, 1928 in that they are architecturally uniform and pleasing in their appearance and material savings in construction are effected through a smooth working arrangement during the building period. Dick and Bauer, Third and Wells streets, Milwaukee, Wis. HIDWEST ENGINEERING & CONSTRUCTION CORPORATION, 209 South Third street, Columbus, O. United Services, 127 North Dearborn street, Chicago, III. United Studios. Inc., 14 West Lake street. Chicago, 111. Bulletin Boards, Changeable Changeable bulletin boards which come under this heading involve the use of a grooved board on which are placed white enameled brass letters, white enameled die cast aluminum letters or white or red celluloid letters of various sizes as may be desired to work out an attractive announcement. The background of the board is usually covered with a dark broadcloth surrounded by a frame in mahogany or extruded cast bronze. The letters are hung in the horizontal grooves of the board and the announcement accomplished through placing of the letters in their most advantageous manner. These changeable bulletin boards are made in various sizes ranging from 10 inches by 6 inches to large boards encased in brass frames and held by standards. Many theatres have adopted signs of this type for use in lobby in announcing coming and present attractions. In fact the ease with which announcements may be set up or changed gives these bulletin boards a wide range of use in the motion picture house. The Artkraft Sign Company. Lima, O. Bilt Rite Manufacturing Company. 447 North Wood street, Chicago, III. Stanley Frame Company. 727 Seventh avenue. New York City. Tablet & Ticket Company. 1021 West Adams street, Chicago. 111. *t7^ Cabinets, Film Refer to FILM CABINETS i$ i$ i$ Cable, Motion Picture Motion picture cable and other wires occupy an important place in theatre, being extensively used in the projection room for the projectors, for spot and flood lights, switchboards, motor and grid resistance leads and the like. The two important features of the right kind of wire are flexibility and immunity to flame and heat. Owing to the intense heat and possible danger from fire in projection booths the conductor must have the finest kind of insulation. Because of the necessity for constant changes of position for floods and arcs the cable must be very flexible and tough enough to endure wear. Prices range from 10c to 45c per foot. BELSON MANUFACTURING COMPANY. 800 Sibley street, Chicago, III. INTERNATIONAL PROJECTOR CORPORATION, 90 Gold street. New York City. KLIEGI. BROTHERS. 321 West 50th street. New York City. Rockbestoe Products Corporation, New Haven, Conn. Cameras A number of cameras such as may be used by theatre owners in making pictures of events of local interest are available. A majority of these use the 16 m. m. film while others may be obtained using standard motion picture film which can be used in the regular theatre projectors. Bass Camera Company, 179 West Madison street, Chicago. III. Bell tt Howell Company, 1801 Larchmont avenue, Chicago, III. The DeVry Corporation. 1111 Center street, Chicago, III. The Eastman Kodak Company, Rochester, N. Y. Jf Jt J* Canopies, Theatre Use of artistic canopies by motion picture theatres is growing in popularity among houses of all sizes. A canopy serves a number of practical purposes. They offer theatres an excellent advertising medium while giving to the house an attractive and inviting entrance. During inclement weather they offer protection to waiting patrons. Canopies are usually constructed of sheet metal and may be obtained in a variety of designs. They are furnished with glass roof or with steel ceiling and metal roof. Numerous interesting standard designs have been developed by marquis manufacturers especially for theatre use. These are easily installed and are shipped to theatres in convenient sections. Suggestions for attractive designs are available. These should . be accompanied by accurate measurements of the front of the building where the canopy is to be used. Not only are practically all of the new theatres being erected installing marquis but they are being exclusively used in the remodeling of the old houses, because of the effective manner in which they give to the theatres a new and pleasing appearance at small cost. Prices of canopies range from $300 up. Architectural Metal Products Company, 19 West Eighth street, Covington, Ky. E. T. Barnum Iron & Wire Works, 511 Cass street, Detroit, Mich. Central Iron & Wire Works, Milwaukee. Wis. Daniel Ornamental Iron Works, 4435 West Division street, Chicago, 111. Edwards Manufacturing Company, Cincinnati. O. Milwaukee Corrugating Company, 36th avenue and Burnham street, Milwaukee, Wis. Moeschl-Edwards Corrugating Company, 411 East Fifth street, Cincinnati, O. Newman Manufacturing Company, 416 Elm street, Cincinnati, O. L. Schreiber & Sons Company, Ivanhoe avenue and Montgomery road, Cincinnati, O. Carbons Motion picture projection carbons might possibly be considered one of the most staple products in the operation of the moving picture theatre. There is no factor, indeed, which can claim any more attention in the successful operation of the theatre than the light which is used for projection, and quite a little depends on both the quantity and quality of projector carbons kept on hand in the projection booth. Modern projection demands the best in quality in projection carbons today, and this demand is being met by the carbon manufacturers through their scientific and research departments with products that have kept pace with modern progress. Arco Electric Company, 112 West 42nd street, New York City. M. G. Felder Sales Company, .1560 Broadway, New York City. KLIEGL BROTHERS, 321 West 50th street. New York City. National Carbon Company, Inc., Madison avenue and West 117th street. Cleveland, O. Charles W. Phellis & Company, Inc., 130 West 42nd street, New York City. Hugo Reisinger, 11 Broadway, New York City. Western Commercial Company, 8 Beach street. New York City. ^5 Carbon Savers Carbon saver is sort of a carbon clamp with extended machine shanks which accommodates the short carbon butts, so that they can be consumed or burned within an inch or an inchand-a-half of their lengths. It is made to BRASS BRONZE STEEL RAILINGS Ornamental Bronze Work Grilles Wickets ZERO VALVE & BRASS CORP. 631 Fourth St. Buffalo, N. Y. accommodate carbons from a half inch on up and generally sells from $1.00 to $1.50. BEST DEVICES COMPANY, Film Building, Cleveland, O. E. E. Fulton Company, 1018 South Wabash avenue, Chicago, 111. ^8 Carbon Sharpeners A device resembling a pencil sharpener for utilizing the short broken pieces of carbon by cutting new points on them. Sharpeners sell for about $3.50. E. E. Fulton Company, 1018 South Wabash avenue, Chicago, 111. Carbon Wrenches Among the tools which the projectionist finds compulsory is the carbon wrench, an instrument which, through its expediting the work of the projectionist, tends toward better projection. These instruments have been found to be invaluable in the projectionist's tool kit. BEST DEVICES COMPANY, Film building, Cleveland, O. E. E. Fulton Company, 1018 South Wabash avenue, Chicago, 111. National Carbon Company, Inc., Madison avenue and West 117th street, Cleveland. O. NATIONAL THEATRE SUPPLY COMPANY, 624 South Michigan avenue, Chicago, 111. i£ Carpets Because of the hard wear to which theatre carpets are subjected it has been found that there is no saving in the selection of cheap carpets. The heavier and deeper the nap the more life may be expected of a carpet. Generally, floor coverings and carpets should be of a nature that rest on the floor and give the impression of stability and foundation upon which one may walk with security. A carpet that is fussy, light in color and overdecorated has a tendency to give the impression that it is not resting — but rather floating. Obviously this is an unfavorable impression. Carpet padding used under the carpet not only provides a softer and more comfortable feeling to the foot but reduces friction and adds many years to the life of the carpet by keeping it away from direct contact with the hard floor. Carpets also should be selected with a view to the acoustics of the theatre. Bigelow-Hartford Carpet Company, Inc., 385 Madison avenue. New York City. CLINTON CARPET COMPANY, 130 North Wells street, Chicago, IIL Furniture Buyers Service, 605 Broadway, New York City. Mohawk Carpet Mills. Inc., Amsterdam. N. Y. Albert Pick & Company, 1200 West 35th street, Chicago, 111. NATIONAL THEATRE SUPPLY COMPANY, 624 South Michigan avenue, Chicago, III. Roxbury Carpet Company. Central street, Saxonville, Mass. Alexander Smith & Sons. Carpet Company, 285 Fifth avenue. New York City. M. J. Whittal Associates, Brussels street. Worcester, Mass. Carpet Cushioning In theatres, where continuous coming and going of patrons subjects the carpets in aisles, stairs and foyers to unusual wear a cushioning under the carpets has been found to add many years to their life. In addition to this practical advantage carpet cushioning gives a delightful sensation of richness and luxury which is important in creating a desirable atmosphere in the theatre. Carpet cushioning is a product made of animal hair, felted under pressure. It is made in thicknesses varying from 54 to H of an inch. Carpet cushioning also has a bearing upon acoustics. The Celotex Company, 645 North Michigan avenue. Chicngo, 111. CLINTON CARPET COMPANY, 130 North Wells street, Chicago, III. National Rug Mill*. 1 1 n> I Clvlioutn street, Milwaukee. Wis. Albert Pick & Company. 1200 West 35th street. Chicago. III. Western Felt Works. 4115 Ogden avenue. Chicago. III. Jt :< Cement, Film Refer to FILM CEMENT