Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

October 27. 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 19 icy of stageshows has been adopted The effects in lighting which may be obtained are almost phenomenal, are always a source of curiosity and pleasure on the part of the pubJit There is a wide range of prices on these machines, depending upon the effects desired. BELSON MANUFACTURING COMPANY. 800 Sibley street. Chicago, I1L BRENKERT LIGHT PROJECTION COMPANY, 7348 St. Aubin ivenae. Detroit. Mich. Chicago Cinema Equipment, 1736-1754 North Springfield avenue. Chicago. 111. KLIEGL BROTHERS, 321 West 30th street. New York City. MILWAUKEE ELECTRIC SWITCHBOARD COMPANY. 156 Clinton street. Milwaukee, Wis. t^t Electric Measuring Instruments The development and improvement in theatre lighting and projection have thrown onto the shoulders of the electrician, as well as the projectionist, many responsibilities, at their command are factors which make or break the show. With enormous switchboards to control, emergency lighting plants, motors, generators, arcs, dimmers, transverters, magnetic appliances and many other involved and sensitive electrical instruments, it devolves on the theatre to provide adequate equipment for their correct operation. In the list of necessary measuring instruments are ammeters, voltmeters, vacuum tube testers and the like. AH these and others tend toward improving lighting. J. H. Hallberg. 29 West 57th street. New York City. Weston Electrical Instrument Company. Waverly Park. Newark. N. J. Jt v< J< Electric Fans This term is used to designate fans ranging in size from 5 to 16 inches, which are usually portable and are made in both oscillating and non-oscillating types. They are operated by connection to the light socket Prices range from $7.50 to $35.00. General Electric Company. Schenectady. N". Y. Bobbins & Meyers Company, Springfield. O. Wagner Electric Corporation. MOO Plymouth avenue. St Louie. Mo. Western Electric Company. 195 Broadway New York City. Westinghouse Electric k Manufacturing Company. East Pittsburgh, Pa. Electric Flowers Baskets or vases of electric flowers offer many possibilities in a decorative way for theatres. Artificial roses, tulips or similar flowers are fitted with small properly colored bulbs and the complete bouquet is wired ready to attach to the light socket. Many a nook or corner now barren and unattractive or unsightly can be transformed into a beauty spot by means of an electric bouquet. Oscar Leistner. 319 West Randolph street. Chicago, ni. G. REISING & COMPANY", 227 West Austin aTenoe. Chicago. 111. J* Electric Motors Refer to MOTORS, ELECTRIC Electric Lighting and Power Plants Refer to LIGHTING AND POWER PLANTS Electric Signs Refer to SIGNS, ELECTRIC ^£ Emergency Lighting Plants Refer to LIGHTING AND POWER PLANTS t$8 Equipment Supplies The importance of equipment to the theatre cannot be stressed too much. It makes for comfort, proper presentation of entertainment, safety, etc Equipment must be given arst consideration, for a theatre which does lot install the finest and most effective predict, and become at the outset attractive and ifBcient, is endangering its future success. Independent equipment dealers will be found in all key centers, and the country is covered also by the following two chain organizations : E. E. Fulton Company. 101S South Wabash avenue Chicago. 111. NATIONAL THEATRE SUPPLY COMPANY. 624 South Michigan avenue. Chicago. III. J* -J* Equipment for Sound Pictures Refer to SOUND PICTURE EQUIPMENT •«r^ Vr^ Exit Light Signs Exit light signs are required by law in all theatres, the Chicago theatre building ordinance specifying them as follows: "The word 'EXIT' shall appear in letters at least six inches high over the opening of every means of egress from a theatre and a red light shall be kept burning over such a sign." Many improvements have been made in the manufacture of exit lights in an endeavor to make them less offensive in appearance without detracting from their practical mission. In addition to various styles, exit lights may be obtained built into ornamental fixtures, the whole being placed over the exit door. BRENKERT LIGHT PROJECTION COMPANY, 7348 Saint Aubin avenue, Detroit, Mich. FLEXLUME CORPORATION, Buffalo, N. Y. HUB ELECTRIC COMPANY, 2219 West Grand avenue. Chicago, IIL KLIEGL BROTHERS. 321 West 50th street. New York City. Lu-Mi-Nus Signs, Inc.. 2736 Wentworth avenue. Chicago, ni. MAJOR EQUIPMENT COMPANY, 4603 Fullerton avenue, Chicago. DL Raw son & Evans Company, 710 West Washington street, Chicago, 111. Viking Products Corporation. 422 West 42nd street. New York City. THE VOIGT COMPANY. 1745 North 12th street. Philadelphia. Pa. Wheeler Reflector Company, 275 Congress street. Boston. Mass. Willey Sign Company. 1559 Church street. Detroit. Mich. Fans. Electric Refer to ELECTRIC FANS Fans, Ventilating Fans may be divided into two classes, the portable and the stationary" The latter is the type commonly used in theatres. It is made in a variety of styles and sizes and is used for drawing into the auditorium fresh air or drawing out the foul air. These fans are mounted in a wall opening and in theatres can advantageously be placed in the front or rear of the auditorium and in the lobby. The motors operating these fans are usually supported by a bracket extension of the fan. The motor is generally enclosed to prevent trouble from dust or dirt. The sizes of these fans range from 10 to 72 inches in diameter. Ceiling fans are of a larger type and operate at slower speed. Fans of this type usually have four wooden blades and they are hung from the ceiling by an insulated hanger. While the importance of adequate ventilation in the auditorium is generally recognized GRIFFIN FILM CEMENT For Studio?, Film Exchanges and Motion Picture Theatres. Patches made with this cement will not dry cut. buckle up or pull apart. Especially suited for Vitaphone and Movietone projection. Write for descriptive circular. Manufactured by F. B. GRIFFIN Oshkosh, Wis. it has been found that many theatres have failed in providing ventilation' in lobbies. Air in the lobby, particularly when crowds are waiting admission soon becomes stagnant and foul, with the result that patrons are unduly wearied and placed in an unfavorable state for enjoying the entertainment. Prices range from $160 up. Ajax Sheet Metal & Iron Works, Inc. 57 Erie street, Milwaukee, Wis. American Blower Corporation. Detroit, Mich. Apex Electrical Distributing Companv, 1067 East 152nd street. Cleveland. O. Arctic Nu-Air Corporation, 500 South Fourth street, Minneapolis, Minn. Autovent Fan & Blower Company, 1S05 North Kost ner avenue, Chicago, DL Bayley Blower Company. 732 Greenbush. Milwaukee, W is. A. Hun Berry Fan Company, 2S Binford street, Boston. Mass. BLIZZARD FAN SALES COMPANY, 1514 Davenport street, Omaha, Neb. Buckeye Blower Company. Columbus, O. Champion Blower & Forge Company, Lancaster. Pa. Fidelity Electric Company, Lancaster Pa. LAKESIDE COMPANY. Hermansville. Mich. The New York Blower Company, 3155 Shields avenue, Chicago. 111. SUPREME HEATER & VENTILATING CORPORATION. 195 Pine street. St. Louis, Mo. TYPHOON FAN COMPANY, 345 West 39th street. New \ork City. Westinghouse Electric & Manufacturing Company, East Pittsburgh. Pa. The Wigginton Company, Kalamazoo. Mich. Jt Jt Jt Film Cabinets There are various types of film cabinets having storage capacity from three to twelve reels per unit or various forms of construction so that the reel is elevated or brought within grasp by the opening of the cover. They are generally of double metal wall construction, so that should one reel become ignited in the cabinet, the others are insulated from this heat, and thus saved from any damage. Some of them are constructed so that they can be ventilated to the outside by means of piping. The prices range per unit from S14.00 to $60.00 per unit or cabinet. American Film-Safe Corporation. 1800 Washington boulevard. Baltimore. Md. Atlas Metal Works, 2601 Alamo street, Dallas. Tex. Duplex Motion Picture Industries. 74 Sherman avenue. Long Island City, N. Y. E. E. Ful ton Company, 101S South Wabash avenue. Chicago. 111. Neumade Products Corporation. 249 West 47th street. New York City. j£ *58 Film Cabinet Stands There are various size stands which accommodate one up to three cabinets, and hold the film cabinets so that they are more convenient as well as allowing them to be moved about more easily for cleaning or relocating purposes. Some of them also make the film cabinets more safe by hi lding the film cabinet at an angle so that a reel of film cannot be laid on top of it. The prices range from S12.00 to $17.00. E. E. Fulton Company, 101S South Wabash avenue, Chicago. 111. Jl Jt Jl Film Cement A special preparation for splicing motion picture film used in theatres, laboratories and film exchanges. Film Cement sells at about 25c a bottle. Bell & Howell Company. 1S01 Larchmont avenue. Chicago. 111. Duplex Motion Picture Industries, 74 Sherman avenue. Long Island City. N. Y. E E. Fulton Company, 1018 South Wabash avenueChicago. 111. Erker Brothers Optical Company, 60S Olive street, St. Louis. Mo. F. a GRIFFIN. Oshkosh. Wis. Neumade Products Corporation, 249 West 47th streetNew York Chy. Film Cleaning Machines A block containing pads which are saturated with a film cleaning liquid through which the film is run, dirt and grit being removed from it in the process. Prices range from $7.50 up. Duplex Motion Picture Industries. 74 Sherman avenue. Lone Island City. N. Y. Dworsky Film Machine Corporation. 520 West 48th street. New York City. Foster & Bartlett, 45 West 45th street. New York City. E. E. Fulton Company. 1018 South Wabash avenue. Chicago. III.