Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

October 27. 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 53 the use of sign flashere. Sign flashers are made in several types, among them being the motor driven, the mercury contact, thermal and socket flasher type. The possibilities for attention getting effects through the use of sign flashers is demonstrated daily in thousands of signs equipped with them. Signs employing flashers are generally used in connection with colored lamps or color hoods, the combined flasher and color lending itself to an almost endless interpretation of interesting figures and shapes. In addition to the interest compelling action which the sign flasher injects in a sign it is stated that its use effects a saving in current cost over the continuous burning sign. Prices range from $40.00 up. CRAMBLET ENGINEERING CORPORATION. ZS6 Milwaukee street. Milwaukee. Wis. REYNOLDS ELECTRIC COMPANY. 2«5ft West Con rres» street. Chicago. IU. Jt Jt .jt Flood Lights Flood lighting is accomplished with a lamp equipped with reflector of parabolic form capable of projecting a light to cover a wide area at a distance. For night lighting of theatre buildings lamps usually range from 200 to 1,500 watts. These may be located on the marquee or at some other vantage point opposite or nearly opposite the building. The intensity of the light is governed to a great extent by the type of reflector employed. In general there are three types: the extensive the distributing and the concentrating. The former gives a wide smooth distribution of light for close-up work; the distributing reflectors provide a more concentrated beam for work at average distance and the concentrating reflector throws a long, narrow beam of light for illumination at long distances. Claims advanced for the advantages of flood-lighting, aside from the obvious advertising value of this form of illumination, include a clean revelation of the architectural beauty of a building unmarred by signs or lamp outlines. An idea of floodlighting costs may be obtained from the following example: Time of operation. 5 hours per evening. Area to be floodlighted. 50 ft. long, 50 ft. wide. Extent of floodlighted area, 2.500 square feet. Projectors used, 500 watt. Area lighted by each projector, 250 sq. ft. Xumber of projectors used, 10. Kilowatt hour consumption per period. 10X100X25 =25 1000 Cost per kw. hour: 25X10=S2.50. Cost of lighting front for 5 hours : $2.50. Floodlighting is also used in theatre auditoriums for such purposes as illuminating the orchestra pit while the balance of the house is dark. The list price of flood lights ranges from $30 to $75. FRANK ADAM ELECTRIC COMPANY. 3S50 Windsor avenue, Su Louis. Mo. BELSON MANUFACTURING COMPANY. S00 Siblej street, Chicago. Chicago Cinema Equipment Company, 1736-1754 North Sprinsrfield avenue. Chicago, 111. Curtis Lighting, Inc.. 1119 West Jackson boulevard. Chicago. 111. HUB ELECTRIC COMPANY. 2219 West Grand avenue. Chicago. 111. KLIEGL BROTHERS. 321 West 30th street. New York City. THE LIT-WAR COMPANY. Wellston. O. MAJOR EQUIPMENT COMPANY. 460J Fnllerton avenue, Chicago, III. MILWAUKEE ELECTRIC SWITCHBOARD COMPANY'. 15S Clinton street. Milwaukee. Wis. Weetinghouse Lamp Company. 150 Broadway. New York City. Wm. Wurdack Electric Manufacturing Company. 4444 Clayton avenue. St. Louis, Mo. # # S Floor Coverings Refer to CARPETS and MATS and RUXXERS Flowers. Artificial Refer to ARTIFICIAL FLOWERS ■< •£ S Footlights Many types of footlights are made for the average theatre. They are designed in the portable type, disappearing type, and the regular kind for permanent installation. Footlights can be bought already wired for various combinations of color circuits, in single or double rows. FRANK ADAM ELECTRIC COMPANY". 3650 Windsor avenue, St. Louis. Mo. BELSON MANUFACTURING COMPANY. S00 Sibley street, Chicago. 111. Buckeye Distributing Company. 7016 Euclid avenae. Cleveland. O. Chicago Cinema Equipment Company. 1736-1754 North Springfield avenue, Chicago. III. KLIEGL BROTHERS. 321 West 50th street. New York Citv. MILWAUKEE ELECTRIC SWITCHBOARD COMPANY'. 156 Clinton street. Milwaukee, Wis. MAJOR EQUIPMENT COMPANY. 4603 Fnllerton avenue. Chicago. IIL Wheeler Reflector Company. 275 Congress street. Boston. Mass. Wm. Wurdack Electric Manufacturing Company. 4444 Clayton avenue. St. Louis. Mo. & Jt 4 Fountains. Drinking Refer to DRIXKIXG FOUXTAIXS & ._>« & Fountains. Ornamental Refer to ORXAMEXTAL FOUXTAIXS & S & Frames — Poster. LobbyPoster and lobby display frames are manufactured in standard sizes. There are one sheets to hang and one sheet with easel back — three sheets to hang and three sheets with easel back — combination frames to hang and with easel to accommodate a one-sheet and eight 11x14 photographs. Another combination often used is one to take a 22x2S photograph, eight 11x14 photographs and date strip. Photograph frames arc also offered in Prevent Organ Troubles And save costly repairs! These are days of danger to the delicate mechanisms of an organ. Cold and dampness play havoc with them, impairing their service and efficiency. You can prevent these troubles with a PROMETHEUS Electric Organ Heater. Especially designed to maintain even temperature in organ chambers, it keeps the pipes and chests dry ana" warm — akcaxs. regardless of weather or climatic conditions. Mini the coupon for further details Prometheus Electric Corp. 354 West 13th Street, New York Send further details regarding PROMETHEUS Organ Heaters. Tlic NEW FOX THEATRES in Brooklyn and Detroit Use the Because "Better Projection Pays" 1476 Broadway Raven Screen Corporation New York. N. Y. Flower Baskets. Electric Refer to ELECTRIC FLOWERS