Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

54 BETTER THEATRES SECTION OF October 27, 1928 standard sizes for five or six photographs, 11x14 in size. Most of the modern theatres are having their lobby display frames and cases built to order to fit the recesses and spaces provided for by the architect Manufacturers of frames and cases gladly furnish complete drawings and specifications for the theatre owner's approval. Standard sizes range in price from $7.00 up. Bilt Rite Manufacturing Company. 447 North Wood street, Chicago, III. Libman-Spanjer Corporation , 1600 Broadway. NewYork City. Lobby Display Frame Corporation! 723 7th avenue. New York City. Newman Manufacturing Company, Cleneay street and Norfolk and Western R. R.. Cincinnati, O. Stanley Frame Company, 727 Seventh avenue, NewYork City. J* J* J* Fronts, Metal Theatre Entire fronts for theatres made of sheet metal and wrought in a pleasing design are available for the small house desiring to change its exterior appearance. These metal fronts are made in various sizes and designs and shipped in sections ready to be erected. It is advisable, in ordering material of this type to have the building properly measured and a sketch of front submitted. Architectural Metal Products Company, 18 West 9th street, Covington, Ky. Edwards Manufacturing Company. Cincinnati, O. Milwaukee Corrugating Company, 36th avenue and Burnham street, Milwaukee, Wis. Moeschl-Edwards Corrugating Company, 411 East Fifth street, Cincinnati, O. Newman Manufacturing Company. Cleneay street and Norfolk and Western R. R.. Cincinnati, O. Furnaces, Coal and Oil Burning Refer to HEATING SYSTEMS Furniture, Theatre A number of factors should guide the exhibitor in the selection of his furniture. Comfort and restfulness are among the first considerations. Upholstering materials offer a splendid opportunity for accents in the color scheme of the room. Over-elaborateness and that which breathes of the gaudy should generally be avoided. All furniture depends upon the finish. A glassy varnish finish on any piece cheapens the quality of the framework. It scratches easily and shows dust more readily. A soft finish is always desirable, and this holds particularly true of gold furniture, which looks cheap unless nicely toned down. Furniture for the men's room should alwavs be of a heavy type, giving a manly and clubby appearance. Leather upholstering is quite proper. Women's rest room should be dainty and more genteel. Cane furniture is appropriate here. The Ficka Reed Company, 424 Findlay street, Cincinnati, O. Furniture Buyers Service. 60.r> Broadway, New York City. S. KariKtn & Brothers, 636 West 22nd street, Chicago, 1)1. Mandel Brother**, Inc., State and Madison streets, Chicago, III. Metalarts Studios, 451 East Ohio street, Chicago, III. W. P. Nelson Company, 614 South Michigan avenue. Chicago, III. Peabody Theatre Furniture Company, North Mancheater, Ind. Albert Pick & Company, 1200 West 35th street, Chicago, III. Fuses, Electric The electric fuse, so vital in the operation of the theatre's electrical equipment, may be obtained in a number of styles to suit the various purpose for which the fuse is required. There arc the renewable, the nonrenewable and the plug fuse to be found in the listings. There is the adage, "A stitch in time saves nine," and likewise a sufficient supply of fuses will save a darkhouse. The theatre owner should not experiment in the use of fuses, but should take the advice of a skilled electrician so that an overload will not result. Chicago-Jefferson Fuse A Electric Company. 1500 South Lnflin ntreet. Chicago, III. Trlco Fun* Manufacturing Company, 1009 McKauley avenue. Milwauk'-e. WU. Gazing Balls, Lobby A decorative feature which has fascinated humanity through centuries because of the supposed occult powers of the Oriental to see reflected in it the future of life is the gazing ball. This decorative piece, always an attraction, lends tone to the colorful lobby. Architectural Derorating Company, 1600 South Jefferson street, Chicago, 111. ,3* Gelatine Sheets The gelatine sheet, for the colorful and atmospheric lighting of stages, organs, sections of the screen and other features which take the spot, is as vital as the spot and flood. The best gelatine sheets are both durable and flexible, and are only slightly affected by atmospheric changes in the theatre. Cooling of such sheets does not cause them to fall from the frames. The list price of gelatine ranges from $12 for 1,000 sheets up. Any desired color may be obtained, either in the individual sheet or through combinations. Central Import Company, 1656 South Central Park avenue, Chicago, III. Rosco Laboratories. 367 Hudson avenue, Brooklyn, N. Y. ^8 ^5 Generators, Motor This electrical outfit is designed to produce direct current at the arc lamp on the picture machine — spotlights or double dissolving stereopticon. It consists of an alternating current motor, directly connected on a shaft to a direct current generator. Motor generators are made for every current requirement to deliver amperages from 20 amperes to 200 amperes. There are 20-30 ampere outfits for reflecting arc lamps; 40-50 and 75 ampere outfits for the ordinary arcs and 75-100-125 and 150 ampere generators for use with high intensity lamps. Motor generators are made in two types, the double arc generators and the multiple arc generators. The double arc is for use with two picture machine arcs. It is so designed that for the period of time needed to warm up the second picture machine arc, preparatory to changing from one picture machine to the other, it will carry both arc lamps at the same amperage without danger of losing the light on the arc lamp on the running picture machine. Multiple arc generators are designed and built to generate direct current for many arcs. They are used in the motion picture booths where there are two arcs on the picture machines, one or more spotlights and a double dissolving stereopticon and effect machine. The multiple arc generator correctly built, will carry the entire battery of arc lamps and various amperages. The variance in amperages is controlled by the necessary rheostats. Prices range from $350 up. AUTOMATIC DEVICES COMPANY, Allentown, Pa. Continental Electric Company, 323 Ferry street. Newark, N. J. Fidelty Electric Company, Lancaster. Pa. J. H. Hallberg. 29 West 57th street. New York City. Hertner Electric Company, Cleveland, O. Hobart Brothers Company. Troy. O. Ideal Electric & Manufacturing Company, Mansfield. O. Liberty Electric Corporation. Stamford. Conn. Northwestern Electric Company. 409 South Hoyne street. Chicago, 111. KobbiiiH & Meyers Company. Springfield. O. ROTH BROTHERS. 1100 West Adams street. Chicago. III. Weatinghouso Electric & Manufacturing Company, Ea«t Pittsburgh, Pa. v* Grilles Grilles in both brass and bronze are used in box office windows, ortran grille openings and in radiator openings in lobbies. Manufacturers of this item show many designs to select from. Can be bought in standard sec•ional assembly or built to order. Daniel Ornamental Iron Works, 4435 West Division street, Chicago. 111. Newman Manufacturing Company, Cleneay street and Norfolk and Western R. R.. Cincinnati. O. F. P. Smith Wire &• Iron Works, 2346 Clybourne 6treet, Chicago, III. THE VOIGT COMPANY, 1745 North 12th street, Philadelphia, Pa. ZERO VALVE & BRASS CORPORATION, 634 Fourth street, Buffalo, N. Y. jt jl Gummed Labels Specially prepared gummed labels to expedite the preparation of parcel post and express packages are now on the market. These time savers are sold at a very nominal cost. Their use minimizes the possibility of torn or missing labels and the resultant lost package. Tablet & Ticket Company, 1021 West Adams street, Chicago, 111. t£ 1$ Hand Driers What is known as the sanitary hand drier for the lavatories of theatres is an electrically operated blower type of drier, through which a current of warm air evaporates the water on the hands. Driers of this type are built of cast iron with a heavy white enamel finish with the metal parts of nickel plate. These driers stand about 34 inches high, and are operated by a foot lever, which turns the switch off automatically. Milwaukee Engineering & Manufacturing Company, 261 South Water street. Milwaukee, Wis. Sani Products Company, North Chicago, III. j£ Hardware, Stage With the growing popularity in theatres of presentation acts a need is apparent for equipment to meet the varied physical requirements in the way of stage hardware to accomplish this purpose. The subject of stage hardware takes in many items, large and small, which are equipment essentials in the stage that is to be prepared to house a variety of acts or talent. Under the heading of stage hardware are included such items as blocks and pulleys of all types, counterweights and arbors, belay pins, cleats, curtain tracks, keystones and corners, pin rails, pin wire, rope, manila and wire, rope locks, sand bags, smoke pocket stage screws, trim clamps, winches. Steel curtains and counterweight rigging are also important items of the equipment in the modern stage. Acme Stage Equipment Company, 191 Lafayette street. New York City. RICHARD R. BRUCKNER, 532 West 22nd street, Newi York City. J. H. CHANNON CORPORATION, 223 West Erie street, Chicago, 111. J. R. CLANCY, 1010 West Bclden avenue, Syracuse, N. Y. Great Western Stage Equipment Company, 617 Holmes street. Kansas City. Mo. Lee Lash Studios, 1818 Amsterdam avenue. New York City. TIFFIN SCENIC STUDIOS, Tiffin, O. ^8 Heaters, Organ Refer to ORGAN HEATERS ^8 Heaters, Ticket Booth Refer to TICKET BOOTH HEATERS Heating Systems There are a number of heating systems for theatres, among them the direct fired blower type heater. This is a heat to air method of heating, coal fired, which is used without radiators, steam or water piping. It provides for ventilation in summer and winter as well as heating. A system of this type gives heat uniformly and quickly, it is declared, and installation cost is said to be low. Another method of heating is a system of warmth with ventilation obtained by means of heat generators which conduct the heat directly to the volumes of cold fresh air necessary to properly ventilate the theatre without any intermediate means or usual heat losses. The air is drawn in through a fresh air shaft into the fan room passing through air washers being thoroughly washed and properly humidified. From there, by means of large blowers it il