Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

BETTER THEATRES SECTION OF October 27, 1928 tensity spot has appeared. It is an adaptation of the high intensity lamp to spot and floodlighting. The incandescent spotlights are in sizes of from 250 watt to 2000 watt. The sizes usually used are 250, 400, 500 and 1000 watt. The small head spots of 250 watts are used for cove lighting or spotting the head of a singer or organist. The incandescent spotlights come either with floor standard or pipe hangers for border lighting batons. In stage work spotlights are frequently banked one above the other on a stand and used for floodlighting from the wings. Prices range from $15 to $450. FRANK ADAM ELECTRIC COMPANY, 3650 Windsor avenue, St. Louis, Mo. BELSON MANUFACTURING COMPANY, 800 Sibley street, Chicago, III. BEST DEVICES COMPANY, Film building, Cleveland. O. BRENKERT LIGHT PROJECTOR COMPANY, 7348 St. Aubin avenue, Detroit, Mich. Chicago Cinema Equipment Company, 1736-1754 North Springfield avenue, Chicago, III. E. E. Fulton Company, 1018 South Wabash avenue, Chicago, III. HALL & CONNOLLY, INC., 129 Grand street, New York City. HUB ELECTRIC COMPANY, 2225 West Grand avenue, Chicago, III. KLIEGL BROTHERS, 321 West 50th street. New York City. THE LIT-WAR COMPANY, Wellston, O. MAJOR EQUIPMENT COMPANY, 4603 Fullerton avenue, Chicago, 111. MILWAUKEE ELECTRIC SWITCHBOARD COMPANY, 156 Clinton street. Milwaukee, Wis. W. G. Preddy, 187 Golden Gate avenue, San Francisco, Cal. Westinghouse Lamp Company, 150 Broadway, New York City. Wm. Wurdack Electric Manufacturing Company, 4444 Clayton avenue, St. Louis, Mo. at & Liquid Soap Refer to SANITARY SPECIALTIES Lithographers This is the show business. The one sheet, three sheet and 24 sheet are business pullers. They lend a splash to outdoor and lobby board advertising. In having special lithographic work done on special attractions, theatre men generally prefer the block letter type because of the greater speed in production. In outstanding instances exhibitors have billed a show with 48 sheets. The cost of special lithographic work depends upon volume. R. R. Donnelley & Sons Company, 731 Plymouth Court. Chicago. III. Morgan Lithographing Company, East 17th and Payne avenue. Cleveland, O. The U. S. Printing & Lithograph Company, 407 First National Bank building, Cincinnati, O. x£ Lobby Gazing Balls Refer to GAZING BALLS i$ t$ t$ Lobby Decorations Refer to INTERIOR DECORATION Lobby Display An attractive lobby is a boon to business. To conform to the beauty in lobby decoration, colorful and attractive lobby displays have been created. Art glass today is advantageously used, making a striking and effective display. Many artistic endeavors have been directed toward the lobby with the result that today few shoddy lobbies greet the patron. Davis Bulletin Company. Lock street, Buffalo, N. Y. Adnwin Corporation. 727 Seventh aveniw. New York City. J» -* S Lobby Display Frames Ix>bby advertising is an obviously effective business stimulant and in this connection the use of lobby display frames easily ranks first in importance. With the effective display frames now available it is possible not only to obtain a maximum advertising value from their use but also to add materially to the appearance of the lobby. The front of the theatre may now be "dressed up" in excellent fashion with these frames. In the case of new theatres it is common practice to design lobby frames in conformity with the architectural style of the house. Artistic lobby display frames are now available which contain mirrors in the center with space for lithographs on either side. Or, display frames in the form of corner cases may be advantageously used. Literature on corner cases is visible from both the lobby and street sides. Lobby display frames of brass with finishes such as statuary bronze, verde antique, brushed brass, oxidized brass, gun metal, dull copper, have the advantage of requiring no polishing. Overcrowding of the lobby with display frames produces a detrimental effect and for this reason it is necessary that good judgment and care be exercised not only in the selection of the frames but in their placing as well. Working from blue prints or an accurate diagram enables manufacturers to suggest effective and harmonious arrangements for equipping the lobby with a display frame scheme. Bilt Rite Manufacturing Company, 447 North Wood street, Chicago. III. Libman-Spanjer Corporation, 1600 Broadway, New York City. Newman Manufacturing Company. Cleneay street and Norfolk and Western R. R., Cincinnati, O. Jt J* J* Lobby Furniture Refer to FURNITURE, THEATRE Locks, Panic Bolts Refer to BOLTS, PANIC 3 & Luminous Signs Refer to SIGNS, DIRECTIONAL t$ Machines, Pop Corn Refer to POP CORN MACHINES Machines, Ticket A motor driven device for dispensing tickets which are automatically registered as to the number of each denomination sold. These machines are made in two unit, three unit, four unit and five unit sizes. A two unit will dispense two tickets of different denominations such as children and adults. Each unit is controlled by a series of five buttons, making it possible to sell from one to five tickets. Prices range from $275 to $450. ARCUS TICKET COMPANY. 348 North Ashland avenue. Chicago, 111. Automatic Ticket Register Company, 723 Seventh avenue. New York City. Globe Ticket Company, 112 North 12th street. Philadelphia, Pa. O. B. McClintock Company, 139 Lyndale avenue. North, Minneapolis. Minn. National Electric Ticket Register Company, 1806 Kienlen avenue, St. Louis, Mo. Simplex Ticket Company, 3120 West Grand avenue, Chicago, III. U. S. Ticket Company. Fort Smith, Ark. World Ticket & Supply Company, 1600 Broadway. New York City. Marble, Natural Marble, both in exterior and interior construction, lends a stately appearance to the theatre. It is a substantial and everlasting material, and has been found appropriate for grand stairways, colonnades and such other features of the interior coming within the range of vision of the patron as he enters the theatre. Carthage Marble Company, Carthage. Mo. Vermont Marble Company, 101 Park avenue, New York City. Marquise Refer to CANOPIES, THEATRE Mats, Runners As a protection to carpets and as a means of keeping the theatre clean during bad weather mats and runners are used in theatre lobbies and aisles. Leather mats are most common in lobbies, having a mesh for dirt and slush to drop through. The irregular features of the leather mat surface prevent slipping. Runners for aisles and foyer are usually made of a hard material and are laid over carpets as a protection. Wear Proof Mat Company, 2156 Fulton street. Chicago, 111. Mazda Lamps Refer to LAMPS, MAZDA t$ t$ Mazda Regulators This is an electrical device for changing 100 volt to 220 volt current to 30 volt, 30 amperes current for use with 900 watt incandescent projection lamps. J. H. Hallberg, 29 West 57th street. New York City. i$ 1$ Motion Picture Cable Refer to CABLE, MOTION PICTURE t^t Motor Generators Refer to GENERATORS, MOTOR «£8 Motors, Electric It is not a question of "whether the wheels go around" in the theatre of today but, rather, how they go around. Electric motor development has kept pace with the rapid strides made in other fields of the technical side of exhibition. With sound equipment the motor plays an increasingly important part in theatre operation. Baldor Electric Company, 4351-55 Duncan street, St. Louis, Mo. Continental Electric Company, 325 Ferry street, Newark. N. J. The Ideal Electric & Manufacturing Company, Mansfield, O. Fidelity Electric Company, Lancaster, Pa. Master Electric Company, Dayton, O. Robbins & Meyers Company, Springfield, O. The Wigginton Company, 436 North Church street, Kalamazoo, Mich. Jt Jt ^ Motors, Projector Motors for projection machines are usually 110 volts, 25 to 60 cycles and of 1/10, 1/8 or 1/6 horse power. They may be obtained with variable speed adjustments giving a range of speed of from 150 r.p.m. to 4,000 r.p.m. Fidelity Electric Company, 331 North Arch street, Lancaster, Pa. The Wigginton Company, 434 North Church street. Kalamazoo. Mich. i^t ^8 Music and Sound Reproducing Devices Music and sound reproducing devices are of two types, synchronous and nonsynchronous. These instruments use talking machine records, which are cued to the picture, being presented. The majority of these machines, which have from two to four discs for the records, are operated from Library of more than 1250 ^7*1 * numbers. Used by iuc PlIlTlllQlP ce.lful th.-Htr.-s .-very * lUIIUOlV Organ Music Rolls Write 6701 Santa for Monica Blvd. free Hollywood where. (BR NoM) catalogues California