Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

60 BETTER THEATRES SECTION OF October 27, 1928 The Superior Projector Type "S" Manufactured by COXSACKIE HOLDING CORP. Coxsackie, N. Y., U. S. A. 'Day by Day SUPERIOR in every way' New Type "S" Superior Projector is now adapted for use of MOVIETONE and VITAPHONE Its features and refinements make its adaptation of especial advantage over others. The New REAR SHUTTER arrangement is a distinct and unique feature and has many advantages over former front type shutters. This is the age of progress: your theatre and the public demand the latest and best in projection. Do not be bound to tradition. On your next purchase buy the SUPERIOR PROJECTOR It will save you money. Our dealers will gladly give you a demonstration and clearly show you why the SUPERIOR is the outstanding projector on the market today. Circular giving facts and features will be mailed on request. Music Stands Music stands are made in a number of styles, from those of simple design for smaller houses to more pretentious and ornamental ones for the elaborate theatres. One popular style is that which contains upright supports on which are mounted bell shaped shades containing light and reflector. The lighting arrangement is designed to eliminate any annoying reflections. The stand is adjustable to allow for the most comfortable position for the musician. The stands, in widths between lamp supports, are 24, 30 and 36 inches. Ornamental music stands are designed in shape like a large open book and make an impressive appearance. These are finished in gold, having beautiful designs on the exterior. Manufacturers of music stands are also prepared to supply conductor stands to harmonize with the type of music stand used. Prices ran'.'e from $15 to $55. J. H. CHANNON CORPORATION', 223 West Krie street, Chicago. III. Chicago Cinema Equipment Company, 1736-1754 North Springfield avenue, Chicago, 111. Gallagher Orchestra Equipment Company, 616 West Elm street, Chicago, III. KLIKtil. HKO THKKS, 321 West i'iHi street, New York CHy. The Liberty Music Stand Company, 1960 East 116th street, Cleveland, O. Novelties, Advertising Refer to ADVERTISING NOVELTIES v!^ Oil Burners Refer to HEATING SYSTEMS, OIL Orchestra Lifts Refer to LIFTS AND ELEVATORS for ORCHESTRA, ORGAN AND STAGE jt jt Organs It is hardly necessary here to call attention •• the ever growing importance of organ music in theatres. Next to the film and projection machines, the organ today is a recognized necessity and a proven box office attraction. Virtually every phase of the organ's place and use in theatres has been discussed in numerous articles in Better Theatres. Space here will not permit, nor is it desirable, that a lengthy discussion of organ and organ music be given. It is in order to call attention, however, to several facts in connection with organs that are of more or less recent development. One of these is the location of the organ grilles. While these have been conspicuous in the past, usually on either side of the stage opening a number of theatres are now placing the organ grille in the ceiling, directly in front of the center of the proscenium. At the new Roxy theatre in New York the organ chambers are located beneath the stage. Mounting the organ console on an elevator so that the organist may be brought into full view of the audience during a solo is another comparatively recent feature that is winning great vogue. Double consoles are now used in a number of theatres in this manner. In the purchase of an organ the theatre owner should make sure that the instrument is built for theatre work. In the main, aside from detail considerations, the important thing to bear in mind in the purchase of a theatre organ is whether or not the instrument is designed and built to meet theatre requirements. Demands upon an organ to be used in a theatre and in a church for example, are obviously at variance. The result is that organs for theatres are built along exacting lines, expressly for the work they are intended to perform. The Bnrt«>li Musical Instrument Company. Oshkosh, Wis. Heman Organ Company. 16 Eldridge str<et, Hinghamton. N. Y. Bennett Organ Company. Rock Island, III. Estey Organ Company. Estey street. Brattlelioro. Vt. (h th'vh Organ Company, Geneva, III. Hnll Organ Company, 680 Campbell avenue. West Haven, Conn. Hillgreen, Lane & Company, Alliance. O. GEO. KILGEN & SONS, Inc., 4016 North Union boulevard, St. Louis, Mo. W. W. Kimball Company, 308 South Wabash avenue. Chicago, 111. THE LINK ORGAN COMPANY, Binghamton, N. Y. Marr & Colton Company, Warsaw, N. Y. M. P. Moller Company, Hagerstown, Md. Robert Morton Organ Company, 1560 Broadway, New York City. NATIONAL THEATRE SUPPLY COMPANY, 624 South Michigan avenue, Chicago, 111. NELSON-WIGGEN PIANO COMPANY, 1731 Belmont avenue, Chicago, 111. PAGE ORGAN COMPANY, 519 North Jackson street, Lima, O. Henry Pilcher's Sons, Inc., 918 Mason avenue, Louisville, Ky. J. P. SEEBURG COMPANY, 1510 Dayton street, Chicago, III. WURLITZER ORGAN COMPANY, 121 East Fourth street, Cincinnati, O. ^? Organs, Automatic A great many automatic organs are used by smaller theatres throughout the country. These instruments may be played either manually or by roll. The instrument is usually placed in the center of the orchestra pit. The pipes are mounted directly behind the upright console and the whole occupies only a slightly larger space than an ordinary upright piano. Other mechanism is contained with the console, such as flutes, etc., and a number of orchestral combinations and effects are possible with an automatic organ. It is possible, also, when using rolls, to operate the instrument from any point of vantage in the house such as the projection booth, manager's office, etc., by simply pressing a button. Music rolls for automatic instruments have been developed that will play continuously for more than one hour. The roll may be reversed or jumped to any point of its length to obtain appropriate music for the particular action on the screen. Instruments of the above type range in price from $2,000 to $2,500. THE LINK COMPANY, Inc., Binghamton, N. Y. Marquette Piano Company, 2439 Wallace street, Chicago. 111. NELSON-WIGGEN PIANO COMPANY, 1731 Belmont avenue, Chicago, III. Operators Piano Company, 715 North Kedzie avenue, Chicago. III. J. P. SEEBURG PIANO COMPANY, 1510 Dayton street, Chicago, 111. Organ Blowers The organ blower is an important piece of equipment, and is manufactured in sizes suitable for organs of all types. They may be obtained in units ranging from 1-6 h. p. to 75 h. p., which are multi-stage, multi-pressure machines. These machines are made so as to give the proper wind supply for the size organ for which it is desired. Kinetic Engineering Company. Lansdowne, Pa. Spencer Turbine Company, Hartford, Conn. Zephyr Electric Organ Blower Company, Orrville, O. (^S git Organ Chimes The theatre organ, in the range of musical instruments which it reproduces, is orchestral in performance. Perhaps no musical instrument is as responsive to the human touch. Chimes, marimbas, harps, celestes, xylophones, bells, glockenspiels — the range of instruments is limited only by the price of the instrument installed. And each instrument must be as finely constructed as the instruments used by the orchestra. J. C. Deagan, Inc., 1770 Berteau avenue. Chicago. III. The Kohler-Liebich Company. Inc., 3549-53 Lincoln avenue, Chicago, 111. Organ Heaters Reaction upon organ music and the instrument itself of cold weather and dampness has led to the development of organ chamber heaters which keep the temperature in the chamber at a uniform degree, preventing loss of pitch, and deterioration of the organ. Electric heaters with thermostat control arc used for this purpose. Organ chambers are usually tuned at a temperature of from 65 to 70 degrees. If the temperature is allowed to drop 10 degrees below the tuning temperature the metal pipes become flat by a quarter or