Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

64 BETTER THEATRES SECTION OF October 27, 1928 Holmes Projector Company, 1632 North Halsted street. Chicago. 111. INTERNATIONAL PROJECTOR CORPORATION. 90 Gold street. New York City. Sam Kaplan, 729 Seventh avenue. New York City. Morelite Company, Inc.. 600 West 57th street, New York City. THE NATIONAL THEATRE SUPPLY COMPANY, 624 South Michigan avenue, Chicago, III. Safety Projector Corporation, 310 West Second street, Duluth, Minn. t$ t$ t$ Projection Machine Parts Xo machine is stronger or more efficient than its parts. Replacements in projection machines are a more important phase of showmanship today than ever before, with the constantly growing demands of both the industry and the public for the best possible projection of motion pictures. Concerns dealing in parts for projection machines have their experts and the wise exhibitor gets their opinion. E. E. Pulton Company, 1018 South Wabash avenue, Chicago, 111. Guercio & Barthel. 1018 South Wabash avenue. Chicago, 111. Sam Kaplan. 729 Seventh avenue. New York City. THE NATIONAL THEATRE SUPPLY COMPANY, 624 South Michigan avenue, Chicago, 111. Precision Machine Company. 368 Milwaukee street. Milwaukee, Wis. Projection Room The design and layout of the projection room should have the careful attention of the architect or builder at the time the plans for the theatre are being prepared. The co-operation of projection machine manufacturers or their distributors can profitably be called into use in the planning of a projection room and in considering its equipment. A number of instances are known where the design of the projection room, relegated to last minute consideration by the architect or owner has necessitated expensive remodeling when it has been found that beams and other constructional features made proper projection impossible. The desirable projection room may vary in size but to accommodate two projectors, it should be at least 15 feet by 10 feet, with 12 foot ceiling. This size will also care for a spotlight and slide dissolver. By all means should toilet facilities be provided and a shower bath is highly desirable. For construction, a floor of 6 inch cement slab is recommended with 4 inch tile wall. Doors, windows and casings should be of steel. There should be two entrances to the booth. A room adjacent to the booth, at least 8 by 8 and well ventilated should be provided for the generator. It is important that in the event of fire the flame or smoke be kept out of the auditorium and for this reason the aperture on the front wall of the booth should be lined with steel and fitted with steel covers which will automatically drop when a fusible link melts that is over each projector, releasing the aperture covers. fc?^ Projection Tools The day of slipshod projection methods is fast disappearing. The projectionist of yesterday, who considered his work merely a job, has become a skilled artisan and often an inventive genius. Not satisfied with just "grinding" away at the projection machine, he has created new devices which, in the end, tend toward better projection. The taper pin remover, the sprocket remover, the carbon wrench, the speed indicator, the safety control and numerous other devices have all contributed to better projection. Projection Improvement Company. Drifton, Pa. ■ < Jt Projectors, Advertising Exploitation in the theatre lobby by means of an advertising projector using trailers from current or forthcoming attractions is a means of theatre publicity that is growing in popularity. Projectors for this purpose arc avail able together with a trailer service. By means of recessing the screen daylight projection has been made possible. Continuous and automatic action is a feature of many of the advertising projectors now available. Excelsior Illustrating Company, 228 West 56th street. New York City. Holmes Projector Company. 1632 North Halsted street. Chicago, III. 'Projectors, Portable Refer to PORTABLE PROJECTORS Publicity Clocks This is a device designed to produce revenue for the theatre by means of securing advertising from neighborhood merchants and shops. The publicitv clock is nlaced in the projection room and projects the advertisement of a local merchant upon a circular face to either side of the proscenium arch. Upon this face are shown in silhouette the hours and hands of a clock. The clock shows the time and a wheel is used to project a new advertisement upon its face every three minutes. The manufacturers of the clock operate upon a basis of payiner the theatre a certain amount of money for the privilege of installing the clock for one year in his theatre. They then obtain the advertising from the neighborhood stores. As the value of the advertising increases so does the sum which the theatre obtains from the manufacturer increase. The National Kei-Lac Company, 557 West Jackson boulevard, Chicago, 111. Seth Thomas Clock Company. 19 West 44th street. New York City. Sterling Electric Clock Companv, 30 Irving Place. New York City. Western Clock Manufacturing Company. 107 Lafayette street. New York City. Publicity Films Theatre publicitv assumes many forms and the alert exhibitor utilizes each, at some time or other, to suit the occasion. One of the most effective forms is the publicitv film, which mav be presented as a local news reel, a trailer, a presentation, a leader, etc. This is the picture business, and a majority of the exhibitors take that fart into consideration in the mapping of their campaiens. Alexander Film Company, 3385 South Broadway. Denver. Col. Appreciation Films, Inc.. 1029 South Wabash avenue, Chicago. 111. & J* & Radium Light Radium light is a process which gives a spectacular effect to the stage when the house is darkened. Its application has been simplified, and it is used with frequency in the stageshows of the country's motion picture theafres. It may be obtained in different shades, and offers a colorful background for the show. Louis E. Samms Studios, 177 North State street. Chicago, 111. |P Jf JP Railings, Bronze and Iron Refer to BRONZE AND IRON WORK. ORNAMENTAL j* & Rails, Rope Refer to AISLE ROPE jH Jt Rain Insurance Refer to INSURANCE. RAIN Jt Jt JH Reconstruction Service Refer to BUILDING. SERVICE Records for Music and Sound Reproducing Devices T<> the exhibitor who has installed ;i music and sound reproducing device, or in contemplating the installation of such an instrumenl. a comprehensive library of records is of first consideration. Such a library should contain a wealth of material so that any picture, whether comedy or dramatic, may be cued. Brunswick-Balke-Collender Company, 623 South Wabash avenue, Chicago, 111. Columbia Phonograph Company, 1819 Broadway, New York City. Good-All Electric Mfg. Company, Ogallala, Nebraska. THE PHOTOPHONE COMPANY, North Vernon, lnd. Victor Talking Machine Company, Camden. N. J. Rectifiers A rectifier is an electrical device for adapting alternating current to direct current for use with motion picture projection arc lamps. There are new types on the market for use with reflecting arc lamps. Rectifiers are more reasonable in price than motor generators. Prices range from $160 up. AUTOMATIC DEVICES COMPANY, Allentown, Pa. Chicago-Jefferson Fuse & Electric Company, 1500 South Laflin avenue. Chicago, 111. Forest Electric Corporation, 272 New 6treet, Newark, N. J. L. J. Gardiner Company, 935 West Goodale boulevard, Columbus, O. General Electric Company, Schenectady. N. Y. HALL & CONNOLLY, 129 Grand street, New York City. J. H. Hallberg. 29 West 57th street. New York City. HERTNER ELECTRIC COMPANY, Cleveland, O. Liberty Electric Corporation, Stamford. Conn. Morelite Companv, Inc., 600 West 57th street. New York City. Northwestern Electric Company. 408 South Hoyne street. Chicago. III. Perfex Electric Company. 125 Southard avenue, Toledo. O. W. G. Preddy. 187 Golden Gate avenue, San Francisco, Cal. ROTH BROTHERS, 1400 West Adams street. Chicago, 111. STRONG ELECTRIC COMPANY, 2501 Lagrange street, Toledo, O. Westinghouse Electric & Manufacturing Company, East Pittsburgh. Pa. 1$ Reels There are various types of these made, from the 10 inch as used by film exchanges to the accurately constructed type used on the projector machines. Some have machine embossed sides, wire welded sides, and still another type has die cast sides. Most of the types offered for use on the projectors have large diameter film hubs, which greatly aid in relieving the strain on the projector as well as giving more even take-up tension. The prices range from $0.75 to $6.50 each. E. E. Fulton Company, 1018 South Wabash, Chicago. 111. Globe Machine & Stamping Company. 1250 West 76th street. Cleveland. O. Goldberg Brothers. 1646 Lawrence street. Denver. Colo. Neumade Products Corporation, 249 West 47th street, New York City. 1<£ ^8 Reel End Signals A mechanical or electrical device placed on the upner magazine of a picture machine to warn the operator that the end of the reel of film is near, takes the name of Reel End Signal. They are so constructed that they can be set to rine a warning at anv distance from the end. Prices vary from $4.50 each and up. Cinema Specialty Company. Inc.. Gary. Ind. E. W. Hullett Manufacturing Company. 1772 Wilson avenue. Chicago. III. W. G. Preddy, 187 Golden Gate avenue. San Francisco. Cal. jt Reflectors Reflectors are made for Mazda Projectors, Reflecting Arc Lamps, and for Spotlights. Various sizes are made with different spherical curves, as well as parabolic curves. Prices range from $.175 to $20. BAUSCH * LOMB OPTICAL COMPANY. Rorhcuter. N. Y. BRENKERT LIGHT PROJECTION COMPANY. 7348 St. Auhin avenue Detroit. Mich. Curtis Lighting Company. Inc., 1119 West Jackson boulevard. Chicago. III. HALL AMI CONNOLLY, 129 Grand street. New York City. HUB ELECTRIC COMPANY. 2219 West Grand avf nuc. Chicago. III. KI.IKGI. BROTHERS. 321 Wcsl .'.nth strccl. New York City,