Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

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October 27, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD H. B. Cunningham. 964 University avenue, St. Paul, Minn. KLIEGL BROTHERS, 321 West 50th street, New York City. Missouri Fire Door & Cornice Company, 3144 Eaton avenue, St. Louis, Mo. W. G. Preddy, 187 Golden Gate avenue, San Francisco, Cal. ^8 1,^8 Sign Flashers Refer to FLASHERS, SIGN Signal Systems, Usher Refer to USHER SIGNAL SYSTEMS ^8 Signals, Reel End Refer to REEL END SIGNALS ^8 Signs, Directional Take the case of a patron who comes from the auditorium and asks for directions. If the theatre owner has had this experience he realizes the embarrassment and other inconvenience. The patron is paying his way into the theatre and he deserves every consideration. The modern theatre today is equipping itself with the directional sign. Every business building is doing likewise. Signs may be considered in two general groups — those that are illuminated and those which are etched on metal or wood without illumination. The illuminated signs, which are highly artistic in finish and construction, are made to read either from one side or both. The lettering in the signs is chipped into the glass and silvered, making it easy to read in daylight. The letters glow in a soft greenish color. Illumination is accomplished with 25 watt show case clamps. Signs are fitted with lamps, cord and plug ready for attaching to light socket. Arnold Electric Signs, Inc., Kokomo. Ind. BELSON MANUFACTURING COMPANY, 800 Sibley street, Chicago, III. FLEXLUME CORPORATION, Buffalo. N. Y. HUB ELECTRIC COMPANY, 2219 West Grand avenue, Chicago, 111. The Ideal Sign Company, Inc., 149 Seventh street, Brooklyn. N. Y. KLIEGL BROTHERS, 321 West 50th street, New York City. .Lu-Mi-Nus Signs, Inc., 2736 Wentworth avenue, Chicago, III. Lustrolite Sign Company. Inc.. Davenport. Ia. MAJOR EQUIPMENT COMPANY, 4603 Fullerton avenue, Chicago, III. Rawson & Evans, 710 West Washington street, Chicago, 111. Tablet & Ticket Company, 1015 West Adams street, Chicago, 111. Viking Products Corporation, 422 West 42nd street, New York City. THE VOIGT COMPANY, 1745 North 12th street, Philadelphia, Pa. Willey Sign Company, 1559 Church street, Detroit, Mich. Signs — Electric Motion picture theatres are leaders in the use of Electrical advertising, the usual electric signs at some of the metropolitan houses being the most elaborate of their kind to be found anywhere. Among the smaller theatres also, electric signs are widely employed. Electric signs may be obtained in many desired sizes and designs. In fact, a good design is one of the outstanding requirements of an effective sign and in this connection, a number of manufacturers of theatre signs have created special departments for the design of signs especially suited to theatre purposes. Since the sign must necessarily be made with consideration for the size of the theatre facade and facilities for anchoring it, the matter is usually given individual consideration, and sketches prepared for the specific building to which the sign is to be fastened. i American Signs Corporation, Kalamazoo, Mich. Arnold Electric Signs, Inc., Kokomo, Ind. The Artcraft Sign Company. Box 86, Lima, O. Claud Neon LighU, Inc., 60 East 42nd street, New ; York City. Commonwealth Electric Sign Company, 4543 West Lake street, Chicago, 111. Federal Electric Company, 8700 South State street, Chicago, 111. FLEXLUME CORPORATION, 1100 Military road, Buffalo, N. Y. HUB ELECTRIC COMPANY 2219 West Grand avenue, Chicago, III. Ideal Sign Company, Inc., 149 Seventh street. Brooklyn. N. Y. FOR THE THEATRE VER FOREMOST in the development of new electrical devices for the stage and theatre — we manufacture and carry the largest and most complete line of theatrical lighting specialties in the world. Anything desired can be furnished — from a small spotlight or color wheel to elaborate scenic effects, a complete stage-lighting installation, or specially designed equipment . . . thus offering the Exhibitor unlimited opportunities for creating the beautiful lighting effects which win patronage for the house and assure profits to the owner. Kliegl products being dependable and practical are a constant source of satisfaction to the stage electrician . . . and if planning the erection of a new playhouse, refer your problems in stage lighting to our engineers — their thirty years and more of experience in show lighting will be helpful in procuring the best results at the least cost. The following, is but a partial list of the specialties we manufacture: Footlights Borderlights Proscenium Lights Cove Lights Illuminated Signs Act Announcers Exit Signs Aisle Lights Step Lights Dimmers Panel Boards Switchboards Floor Pockets Wall Pockets Cable Supports Terminal Lugs Spotlights Floodlights Stage Lamps Color Wheels Color Frames Scenic Effects Connectors Plugging Boxes Music Stands Piano Lights Organ Lights Leader Stands Stage Cable Gelatine Mediums Color Caps Lamp Coloring Slide Carriers Shutters Blinders Lenses Enclosed Switches Rheostats Pipe Clamps Automobile Calls Fire Logs Coal Grates Electric Fountains Crystal Reflectors Write for Illustrated Bulletins LilQL Universal Electric Stage Lighting Co., inc. ESTABLISH ED 1896 THEATRICAL-- DECORATIVE SPECTACULAR LIGHTING 321 West 50th Street NEW YORK, N.Y.