Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
000340
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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68 BETTER THEATRES SECTION OF October 27, 1928 Send for This New Bulletin No. 12 Another Tremendous Achievement In Theatre Lighting As revolutionary as it is modern; as modern as it is efficeint; as efficient as it is economical — this is the graphic news of the new Major Chromium Plated Reflectors. As originators, pioneering in the application of this new metal to stage lighting equipment, Major again puts its trademark on the newest, the most unusual and resultful in lighting effects. Chromium itself is not new, but it has defied science to successfully plate with in until just recently. Now Major can not only plate it successfully, but has designed all Major Equipment to use this increased light producer and presents to the theatres of America this means of finer lighting effects. Major Chromium Plated Reflectors have been in production nearly a year, full tests have been made and several of the newest De Luxe Theatres have been equipped. So this new product is not an experiment, yet is the most modern of all. Send for the new bulletin — now quick! fajor Equipment Company 4603 Fullerton Avenue, Chicago District Offices Raymond Arkennan. 318 Dooly Block. Salt Lake City. Utah. F. C. Arnold. 109 E. Jackson 8t., Tampa. Fla. Robert Baker. 106 F. 14th St . Kansas City. Mo. J. J. Caaaldy, 222 Divonshlre HL. Boston, Mas*. l>-o II <v..,i»t. 1 12 li>! Mors Exchange Bldg., Mlmioapo lli. Minn. Coffin -Perry Co.. 501 Ferguson Bids . Pittsburgh. Fa. L. A. Crow. 64 Cone 8t. N W . Atlanta. Oa. Otto Demmert Company. 101 W. Third 8t. Los Anr l'i. Calif. P. E. Ebenole. 214 B. Victor St.. Tulsa. Okla. (Home Addrea — I0S2 Court St.. Muskogee. Okla. B. J. Fleming. 213 8. 12th St.. Omaha. Neb. Handel-Davlea Co., 328 Chesland. O. u H. Boadlngs) ter-Twclfth Bldg.. Cleve Alix Hlbbard Inc.. 1940 Wake St., Denver. Colo. P. D. Howsc. 1347 Washington Ave. (Plneau Elec Co.) IjO* Angeles. Calif. Ralph E. Jones. 184 Main St , Buffalo. N. T. F. W. Knoeppel. 2822 St. Johna Are.. Jacksonville. Fla. W. J. Keller. 203 Natchci Bldg.. Magazine ft Natchci Bta., New Orleans. La. A. Koent'T. c/o Frank Adam Bi c Co . S6I9 Dell Ave., Ht loula. Mo. Fred Kraut. 182 N. 11th St.. Brooklyn. N. T. (Homo Addreas— 151-14 84th Road. Jamaica. L. L, N. Y. ) Langley Mfg. Co.. Ltd., Granville Isl'd, Vancouver. Can. Ijingley Elec. Mfg. Co. (Stan. I«ni<ley). 677 Noire Dame Ave.. Winnipeg. Man.. Can. W. A. MorAvoy. 244 N. lOUl St.. Philadelphia. Pa. Metropolitan Elec. Co.. 2914 Flint Ave. 8.. Seattle, Wash. II. It. Norton. 2683 Wabash Are.. Detroit, Mich. H. D. Quarles. 4810 E. Seminary Ave., Richmond. Va. O. H. Rottmonn. 3649 Bell Ave.. St. Louis, Mo. (Homo Address — 3438 Pine Grove Ave.. Pine Grove, Mo.) C. B. RuUcdge. c/o Builders Exchange. 63 S. Third St. Memphis. Tcnn. Scolt-Jaqua Co.. 230 S.Pennsylvania St.. Indianapolis, Ind. E. F. Srhurlg, 44 E. Third St, Cincinnati. O. Square D Co.. Toronto Bales Office. 146 King 8L W.. Toronto, Can. Theatre Ughtlng ft Equip. Co.. 255 Golden Gato Ave.. Son Francisco. Calif. R. 8. Wakefield. 1814 Allen Bldg.. Dallas. Texas. Wolfe-Mann Mfg. Co.. 320 8. Hanover St.. Baltimore, Md. E. Zlnsmcyer. 1127 8. Wall Bt.. Los Angeles. Calif. (Rome Address— 658 23rd St., Banm Monica. CaUf.) KL1EGL BROTHERS, 321 West 50th street. New York City. Lu-Mi-Nus Signs, Inc., 273S Wentworth avenue, Chicago, 111. Lustrolite Sign Company, Inc., Davenport, la. The McNamara Sign Company, 531 East Lafayette avenue, Detroit, Mich. MILNE ELECTRIC COMPANY, 614 Cherry street, Milwaukee, Wis. The Philadelphia Sign Company, 338 North Randolph street, Philadelphia, Pa. U. S. Electric Sign Company, 208 East 27th street, New York City. Willey Sign Company, 1559 Church street, Detroit, Mich. Signs, Exit Refer to EXIT LIGHT SIGNS Signs, Marquis and Attraction Board Electric illumination is a bonanza to the program. Presenting the program in the marquis or in the attraction board is a box office asset. The electric presentation of a theatre and a program is an invaluable adjunct to the theatre attendance. Large and small theatres, today, are utilizing this type of promotional presentation to bring the people to their box offices. The theatre owner today must tell his public about his organ, his refrigeration and heating and the general comfort of his audience. In the marquis or in the attraction board this message can be presented to these people. American Signs Corporation, Kalamazoo, Mich. Arnold Electric Signs, Inc., Kokomo, Ind. Artcraft Sign Company, Box 86, Lima, O. Claude Neon Lights, Inc., 50 East 42nd street. New York City. Commonwealth Electric Signs Company, 4543 West Lake street Chicago 111. FLEXLUME CORPORATION, Buffalo, N. Y. HUB ELECTRIC COMPANY, 2219 West Grand avenue, Chicago, IIL Ideal Sign Company, Inc., 149 Seventh street, Brooklyn, N. Y. KLIEGL BROTHERS, 321 West 50th street, New York City. The Longsign Corporation, Dayton, O. Lu-Mi-Nus Signs, Inc., 2736 Wentworth avenue, Chicago, 111. Lustrolite Sign Company, Inc., Davenport, la. The McNamara Sign Co., 531 East Lafayette avenue, Detroit, Mich. MILNE ELECTRIC SIGN COMPANY, 614 Cherry street, Milwaukee, Wis. U. S. Electric Sign Company, 208 East 27th street, New York City. Willey Sign Company, 1559 Church 6treet, Detroit, Mich. Sign rUars Refer to FLASHERS, SIGNS t$ i$ Slides Slides are divided into four different classes: Song slides, advertising slides, announcement slides and special advertising slides. Song slides have come into vogue within the last few years. There are two types of these: The comedy type and the sentimental type. They are sold or rented in complete sets to be run in conjunction with organ solos. Advertising slides : These are of the stock advertising type in which may be inserted the name of the advertiser. There is a large selection for every line of business artistically drawn up and cleverly worded. Annour cement slides : A standard stock selection makes it possible for the theatreman to buy already made any announcement that he desires to make. They can be secured in very artistic designs. Special Advertising Slides: Are those made from copy furnished by the advertiser from photographs, drawings, or any other material the advertiser may have. In every case they are made up specially. Prices range from 10c to $1.50. Erker Brothers Optical Company, 608 Olive street, St. Louis, Mo. QUALITY SLIDE COMPANY, 6 East Lake street, Chicago, ILL J. K. RANSLEY. 54 West Randolph street, Chicago, IIL Standard Slide Corporation, 230 West 56th street, New York City. ,.*t , *C ^8 Soaps, Liquid Refer to SANITARY SPECIALTIES