Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

72 BETTER THEATRES SECTION OF October 27, 1928 Y~~l Y7 (*fg) Guar an teed rjg The Happiest Managers Are Those Who Have Acquired the ARCUS "HABIT" By which we mean, of course, the habit of putting all their ticket and box office supplies up to us. Happy, because we relieve them of all worry — take care of all needs, including emergencies. Arcus supplies include: Roll Tickets — stock and special Strip Tickets — for all makes of machines Reserved Seat Tickets — to diagram Rain Check, Passes and "hard" tickets Coupon Books — great business builders Ticket Racks, daily and advance sale Ticket Boxes, steel or wood Probably the largest — and certainly the best equipped — exclusive ticket and box-office supply factory in America. At your service. Our tremendous output reduces our overhead expense to a point where we can give every customer a maximum dollar s worth. ARGUS GOUPON ttOOKS For the Holidays A most acceptable holiday gift book from Dad or Mother — or from friend to friend. Books are made up with a stated number of admission coupons, for one-price theatres; or with 5c, 10c, 25c and 50c coupons to total any desired value, for houses with varying price-schedules. Order a quantity of these books and advertise them on the screen at every performance. You'll sell a lot of them; get your money in advance, and be sure of good houses while they last. Lei n.s quota on nil your rrquirrnwnt\ THE ARCUS TICKET CO. 346 N. Ashland Ave. Chicago, III. BELSON MANUFACTURING COMPANY, 800 Sibley street, Chicago, 111. BULL DOG ELECTRIC PRODUCTS COMPANY, 7610 Joseph Campeau street, Detroit, Mich. Chicago Electric Equipment Company, 417 South Dearborn street, Chicago, 111. Cleveland Switchboard Company, 2925 East 79th street, Cleveland, O. CUTLER-HAMMER MANUFACTURING COMPANY, 12th and St. Paul, Milwaukee, Wis. HUB ELECTRIC COMPANY, 2225 West Grand avenue, Chicago, 111. KLIEGL BROTHERS, 321 West 50th street. New York City. MAJOR EQUIPMENT COMPANY, 4603 Fullerton avenue, Chicago, 111. MILWAUKEE ELECTRIC SWITCHBOARD COMPANY, 156 Clinton street, Milwaukee, Wis. THE NATIONAL THEATRE SUPPLY COMPANY, 624 South Michigan avenue, Chicago, 111. Trumbull Electric Manufacturing Company, Plainville, Conn. Ward Leonard Electric Company, 37 South street, Mt. Vernon, N. Y. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Pa. Wm. Wurdaek Electric Manufacturing Company, 4444 Clayton avenue, St. Louis, Mo. Switches Xc\er in the history of the theatre has electrical equipment played as vital a role as it does today. From projection room to stage to manager's office, electricity to a large extent runs the show. With the program on a minute schedule, electrical switches in turn have an important duty to perform. FRANK ADAM ELECTRIC COMPANY, 3650 Windsor avenue, St. Louis, Mo. Dowser Manufacturing Company, 225 Broadway, New York City. Hart Manufacturing Company, Hartford, Conn. HOFFMAN & SOONS, 387 First avenue, New York City. ^ Telephones, Inter-Communicating Refer to INTER-COMMUNICATING TELEPHONES i$ t$ t$ Temperature Control Apparatus The Foxboro Company, Neponset avenue, Foxboro, Mass. National Regulator Company, 2301 North Knox avenue, Chicago, 111. Powers Regulator Company, 2730 Greenview avenue, Chicago, 111. Terra Cotta, Architectural Theatre architecture and decoration today reflects both the freedom of individual expression and the character of the sihowplace itself. Not least in the material forms of that expression is terra cotta, with the variety of structural decoration it affords. Midland Terra Cotta Company, 105 West Monroe street, Chicago, 111. Northwestern Terra Cotta Company, 2525 Clybourne avenue, Chicago, 111. t$ t^C t£ Theatre Accounting Systems Refer to ACCOUNTING SYSTEMS x$ Theatre Costumes Refer to COSTUMES AND COSTUME FABRICS Theatre Curtain Advertising Theatre curtain advertising in many places has been the means of bringing together the exhibitor and the local merchant on more friendly terms than any other means of contact. Not only has it stimulated community interest among the patrons in trading at their neighborhood store, but it has also served as a new avenue of income for both the theatre owner and the advertising agency. Chas. L. Hoyland Company, 180 North Michigan avenue, Chicago, III. Theatre Brokers Refer to BROKERS Theatre Dimmers Refer to DIMMERS i$ Theatre Seats Refer to CHAIRS What to Expect from a Projection Lens A lens can only produce on the screen, that which is registered on the film. The following are the four qualities ■ — and the only four — that a projection lens can give to the projected image. They are identical with the characteristics of the CINEPHOR Lens. 1. Flatness of field 2. Maximum illumination 3. Clear definition 4. Contrast between black and white When you have a CINEPHOR you have a lens that possesses these qualities and that will faithfully reproduce the film image. We will gladly send you further information on the CINEPHOR. Just send your name and address. Bausch <Sl Lomb Optical Company 652 St. Paul St., Rochester, N. Y.