Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

October 27, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 73 Theatre Promotion Two primary factors in promotional work of a theatre, as far as paper is concerned, are quality production and speed of service. Just as those two elements figure in the contact between theatre owner and patron, so too they loom in the relations between the exhibitor and the company that serves him with his promotional material. Adfiwin Corporation, 72" Seventh avenue. New York City. Davis Bulletin Company, Inc., Lock street. Buffalo, N. Y. EXHIBITORS PRINTING SERVICE, 845 South Wabash avenue, Chicago, 111. Filmack Company, 730 South Wabash avenue. Chicago, 111. The Hennegan Company, 311 Genesee street. Cincinnati, O. K. M. R. Mat Service, 111 North Franklin street. Syracuse, N. Y. NATIONAL PROGRAM & PRINTING COMPANY, "29 Sooth Wabash avenue. Chicago. 111. NATIONAL SCREEN SERVICE, 130 West 41st street. New York City. Screen Publications. Box 126, Appleton, Wis. Radio Mat Slide Company, 167 West 48th street, New York City. Theatre Ad Mat Service, Inc.. Penn Theatre building. Uniontown, Pa. Tickets Theatre tickets are available and used in many forms as roll tickets, folded tickets, reserved seat tickets, admission tickets, and ticket coupon books. Admission tickets of the more usual denominations are carried in stock. Tickets are sold in lots of thousands, the price decreasing with additional thousands ordered. Tickets are made for use with ticket issuing machines and may be obtained consecutively numbered. This enables accurate check of tickets sold for each day. Stock tickets may be obtained for 50c a roll. Special printed tickets range in price from $7 for 10,000 to $160 for a million. ARCUS TICKET COMPANY, 348 North Ashland avenue, Chicago, 111. Automatic Ticket Register Corporation, 723 Seventh avenue. New York City. Columbia Printing Company. 1632 North Hal&ted street, Chicago, 111. Globe Ticket Company, 116 North 12th street. Philadelphia, Pa. International Ticket Company. 50 Grafton avenue. Newark, N. J. Keystone Ticket Company, Shamokin. Pa. National Ticket Company. Shamokin. Pa. Simplex Ticket Company, 3120 West Grand avenue, Chicago. III. WELDON. WILLIAMS & LICK, Fort Smith. Ark. World Ticket & Supply Company, Inc., 1600 Broadway, New York. Jl J. Ticket Booths Keeping pace with advancement in theatre design the box office has been developed from a rather unsightly necessity to a thing of beauty, modernly equipped for speedy and accurate sale of tickets. It is usually designed in harmony with the architectural scheme of the theatre. Attractive booths are made of plastic composition or wood. Others are made of cast brass or bronze with marble bases. While larger theatres require several box offices one of these is always placed as near the sidewalk lines as possible. This procedure is usually followed where only one box office is used also, thus placing the ticket window within easy access. Ticket booths vary in price according to their construction, size and elaborateness from $350 to $1,500. Atlas Metal Works, 2601 Alamo street, Dallas, Tex. The Caille Brothers Company, 6210 Second boulevard. Detroit. Mich. Libman-Spanjer Corporation, 1600 Broadway, New York City. Lobby Display Frame Corporation. 723 Seventh street. New York City. Moeschl-Edwards Corrugating Company. 411 East Fifth street, Cincinnati. O. Newman Manufacturing Company, Cleneay street and Norfolk and Western R. R., Cincinnati. O. Stanley Frame Company, 727 Seventh avenue. New York City. %$S Ticket Booth Heaters The ticket booth heater is a compact device which is a necessity, especially in cases where the booth is set away from the walls of the Your Projectionist is Helpless Yes, helpless to correct the varying conditions of both film and current conditions unless you give him the Perfection Remote Control Rheostat. This economical system regulates the volume of light from your arc to brighter or dim as needed. You are paying more for current, too, as there is a real saving in only using the arc full when the picture is on the screen. You should have the details NOW. Don't let a day go by uilhout definite action to learn about Perfection Control. Phone your nearest supply dealer for Details HOFFMANN & SOONS 522 First Ave., New York Contracting Moving Picture Electrical Engineer* Theatre Specialists perfection \V/ Remote Control Rheostats Some Users Keith's Memorial Boston, Mass. Fox's Brooklyn Fox's Detroit Paramount New York City Roxy New York City M & S Circuit New York City lOO^c Loew's Circuit 100% Keith's Circuit DeWitt Bayonne, N. J. Capitol Bloomsburg, Pa. Carman Philadelphia, Pa. Tudor New Orleans, La. Lincoln Trenton, N. J. Publix Scollay Sq. Boston, Mass. — and many others Signs That Sell! HE brilliantly lighted Milne Made ■* Electric Signs are the signs that sell. They shout your show message to the crowds that fill your theatre. They attract attention for they are built by men who know and understand "showmanship." The best Theatres in the country are using MILNE Signs because they are convinced that this "showmanship" is built right in. Send us the name of your theatre and lot us submit a colored sketch to you— no obligation on your part. MILNE ELECTRIC SIGN COMPANY 614-618 Cherry St. Milwaukee, Wit. The Palace Orphemn, Milwaukee, the brightest spot on "The White Way." Long Distance Phone Grand 7666 Chicago Branch: 4352 Broadway Graeeland 4289 MILNE SIGNS Changeable Letter Marquise or Canopies