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76 EXHIBITORS HERALD and MOVING PICTURE
BUY A PAIR OF SHOES WITH WHAT YOU SAVE!
THEATRE ANNOUNCEMENT TRAILERS — 5c PER FOOT
SPECIAL ARTISTIC ANIMATED PRESENTATIONS — $5.00 EACH EXTRA SPECIAL ORCHESTRA PRESENTATION FOR SYNCHRONIZING WITH RECORD, ONE TO A TOWN ONLY — $23.50 EACH 24 HOUR SERVICE THE VOLUME WE DO AND THE EFFICIENT MANNER IN WHICH WE DO IT, SAVES YOU MUCH MONEY
Developing and Printing of High Quality
(Manager Representatives Wanted for Appreciation Advertising Films for Local Advertisers)
7 YEARS OF HONEST SERVICE
^fppreciatioq films, J nc.
\y 1029 S.WABASH AVE. CHICAGO, ILL.
Equipped to Give Patrons the Best!
PETER CLARK, INC.
Installations insure mechanical perfection to all stage, musical and talking picture presentations at the new
Fox Theatre, Brooklyn
The ultimate in modern theatre design and equipment
Including among its foremost features the following Peter Clark designed, built and installed
STAGE RIGGING ORCHESTRA LIFT MANUAL STAGE LIFT ORGAN LIFT
SKY SOUNDING BOARD CYCLORAMA AND FIRE CURTAIN
SPECIAL EQUIPMENT FOR TALKING PICTURE SPEAKER HORNS AND SCREEN
Selected for leading theatres all over the country, including
Fox, Detroit Fox, St. Louis Mastbaum, Philadelphia Roxy, New York Rivoli, New York and all Publix Theatres
PETER CLARK, INC.
544 West 3()th St. New York, N. Y.
WORLD October 27, 1928
The Strong speed film indicator
New Film Speed
Indicator Developed
For Sound Film
To meet the increased need of a film speed indicator because of sound pictures, the Strong Film Speed Indicator has been perfected for distribution at a comparatively low cost through the National Theatre Supply Company, by the Essannay Electric Manufacturing Co., well known as the makers of the Strong Change-Over Device.
The new Strong Film Speed Indicator is accurately calibrated to show both number of film feet per minute and the minutes consumed per thousand feet of film. The dial is lettered in clear numerals and is easily read at a glance from any angle — an important feature.
The working mechanism of the indicator head is manufactured exclusively for the Essannay Electric Manufacturing Co. by one of the largest makers of speedometers and similar merchandise in the world. It can be adapted to installation on any model projector. The purchaser indicates the type of machine he is using and the Strong Film Speed Indicator comes to him ready for immediate installation.
The Strong Film Speed Indicator is offered complete with 3 feet of flexible shafting.
Little Carnegie Playhouse
Opens Early in November
Plasterers and interior decorators are pushing the work on the Little Carnegie Playhouse in New York for an early November opening. The main auditorium of the theatre, seating over 400 people, will be finished in vivid modern decorations, silver chairs, jet black carpet and cubistic walls of green. The lounge, which will contain a single divan 50 feet long as well as comfortably cushioned chairs and an assortment of occasional tables, is scheduled for a particolored design with a gilded ceiling and an Egyptian red motif predominant in the wall fabrics.
The ping pong court will be finished in cool colors. The ballroom will be in formal blues and the Salon Intime, for bridge and other games, will be done in delicate neutral tones. The foyer and art gallery will be treated in a severely modernistic spirit. The theatre echoes Michael Mindlin's pioneering in the little cinema movement.