Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
000357
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 27. 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 85 AN INDEX To the Contents of Better Theatres This comprehensive cross-index to "Better Theatres" covers the issues jor the last eight months. Such a cross-index in the future uill be published every six months and will afford the reader a ready reference to the Encyclopaedia of the Theatre Acoustics See also ARCHITECTURE, THEATRE and CARPETS Acoustics and the Talking Picture, by Raymond V. Parsons. July 7, pg. 9. Acts, Presentation See PRESENTATION Admission Prices See also LEGAL What Is Your Admission Price? Is It Standard? a survey by "Better Theatres." May 12, pg. 45. Air Conditioning See also NEW PRODUCT Air Conditioning in the Theatre. September 1. pg. 37. Architects See also ARCHITECTURE. BUILDING CODES, INSURANCE and THEATRES Theatre Builders of 1928, n comprehensive list of active thetre architects. March 17, pg. 11. Theatre Builders, a revised list of the country's leading theatre designers. April 28. pg. 11. Thomas W. Lamh and Boiler Brothers awarded gold medal as designers of Loe\v"s Midland in Kansas City. April 14, pg. 36. Architecture See also ARCHITECTS, BUILDING CODES. INSURANCE and THEATRES The Screen, a New Art, Should Pave the Way to a New Architecture, by Thomas E. Tallmadge. March 17. pg. 9. Today's Jazzy Interiors of Theatres Short-Lived, is consensus of opinion of architects in "Better Theatres" survey. March 17, pg. 10. Architects contributing to survey: R. E. Hall. George W. Abernethy, J. Kerr Griffin. L. A. Desjardins, A. D. Hill, L. E. Burkett and Alfred Shaw. Motion Picture Theatre Architecture Is Distinct Achievement, by Victor A. Rigaumont. April 14, pg. 16. Motion Picture Architecture Practical, by Clark Munson. April 14, pg. 17. A "Splash" in Theatre Architecture Merely Emphasizes the Appeal, by Harold B. Franklin. April 14, pg. 17. Blue Laws B See LEGAL and SUNDAY OPENING Building Codes See also INSURANCE Building Codes, a resume of regulations governing theatre construction. April 28. pg. 27. States included in resume: Arizona. California. Colorado, Connecticut. Delaware, Florida, Illinois, Indiana. Iowa, Kansas, Maine, Michigan, Mississippi, Nevada, New Mexico, New York, North Dakota, Rhode Island. South Carolina, South Dakota, Vermont, Washington and Wisconsin. New Building Code Adopted by National Board of Fire Underwriters, by Ernest A. Rovelstad. May 12. pg. 11. New Building Code for Small Theatres Points Way to Big Savings in Insurance, 6y Ernest A. Rovelstad. June 9, pg. 18. Safeguard Your Theatre Because It's Most Economical Operation, by Ernest A. Rovelstad. July 7, pg. 55. Wherein the Architect May Assist in Fire Prevention, by Ernest A. Rovelstad. August 4, pg. 43. The Architect, Not the Exhibitor, Should Be Held Liable for Loss of Life, says George E. Eichenlaub in reviewing the new Pennsylvania code. September 29, pg. 11. Carpets Selecting Your Rugs and Carpets with an Eye to Acousticism, by Alexander N. Cook. September 1, pg. 16. See LEGAL See BUILDING CODES Censorship Codes, Building Companies See also WHO'S WHO E. E. Fulton Company Expands Operation. March 17, pg. 39. Costs. Equipment See also the descriptive paragraphs on theatre equipment published in this issue. The Percentage of the Total Theatre Cost Devoted to Equipment and Supplies. April 28, pg. 9. Cost, Theatre See also EQUIPMENT COSTS and THEATRES Cueing the Picture See MUSIC D Dealers, Equipment and Supply See EQUIPMENT AND SUPPLY DEALERS, WHO'S WHO and descriptive paragraphs on theatre equipment published in this issue. Decoration See also ARCHITECTURE and THEATRES Decoration Is Big Factor in Success or Fiilure of Theatre, describing a method for decorating the lobby, by Hawley M. Lasher. April 14, pg. 11. The Wipe-Out Svslem in Decoration, by Hawley M. Lasher. May 12. pg. 13. Rapid, Economic and Colorful Treatment of Foyer, by Hawley M. Lasher. June 9, pg. 20. The "All-Over" Stencil in Wall Decoration, by Hawley M. Lasher. July 7. pg. 33. Preparation of Walls for Redecorating, fey Hawley M. Lasher. August 4, pg. 10. Considerations for the Decorating of the Theatre Lounge, by Hawley M. Lasher. September 1, pg. 45. Designers, Theatre See ARCHITECTS Emergency Lighting See NEW PRODUCTS Employes, Theatre See also LEGAL, MUSIC and OPERATION Rules for Ushers Are Presented by Manager Who Previouslv Was One. May 12, pg. 60. Engineers, Society of Motion Picture See ORGANIZATIONS Equipment Costs See COSTS. EQUIPMENT and also the descriptive paragraphs on theatre equipment published in this issue.