Exhibitors Herald and Moving Picture World (Oct-Dec 1928)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Oct-Dec 1928
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald and Moving Picture World (Oct-Dec 1928)
Leaf #:
000371
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 27, 1928 EXHIBITORS HERALD and MOVING PICTURE WORLD 99 Proscenium Wall Curtain Asbestos smoke seal at side of curtain Top of Curtain ' SheeT recti] frjy Detail of smoke seal at top of rigid curtain Sheet Steel Tront Smoke Roll at Bottom of Curtain I "Asbestos or equivalent' materia/ Canvas Band Brick Proscenium Wall not Guard Plate ^ \ * Guide Shoe 'it -i /g'Space /Asbestos or equivalent material 6'L Guide Tbst Attaching asbestos roll smoke seal to curtain bottom Another method of constructing smoke seal at side Fire Underwriters in its proposed building code, accompany this article. Under the item on removal of gas lighting devices from the stage section it is also to be noted that properly guarded gas jets tor heating cosmetics are permitted in dressing rooms and properly guarded gas exit lights are permitted in other portions of the stage section. Following are the items and the savings they effect: BUILDING INSURANCE Annual cost per $1,000 of Insurance $21.00 Credits Obtainable for Compliance with Underwriters' Requirements (expressed in dollars per $1,000 of insurance) : 1. For proper protection of openings in proscenium wall separating stage section from auditorium by an approved asbestos curtain and approved fire doors $ 0.66 2. For the installation of an approved automatic ventilator in roof of stage section .66 3. For protection of radiators and steam pipes by screens or guards to prevent contact with stage properties, etc. (not required in auditorium section) .33 4. For removal of gas lighting devices from stage section 1.32 5. For replacement of obsolete unapproved motion picture machine with properly installed projection machine approved by Underwriters' Laboratories 1.32 6. For installation of projection booth complying with Underwriters' requirements 1 .65 7. For installation of approved cabinets for storage of extra films .66 8. For correction of electrical defects and installation of all electric wiring and devices in conformity with National Electrical Code .75 9. For removal of rubbish, unused stage properties, etc., and for general housecleaning 1.50 10. For installation of approved chemical extinguishers in ac cordance with Underwriters' requirements 62 11. For installation of approved standpipe and hose equipment in accordance with Underwriters' requirements 63 $10.10 10.10 Annual cost per $1,000 after completing improvements $10.90 CONTENTS INSURANCE Annual Cost per $1,000 of Insurance _ _ $28.70 Credits Obtainable: For compliance with Item 1 $ 0.75 For compliance with Item 2 _ _ 75 For compliance with Item 3 _ 36 For compliance with Item 4 1.50 For compliance with Item 5 1.50 For compliance with Item 6 1.87 For compliance with Item 7 75 For compliance with Item 8 85 (Continued on page !01)