Exhibitors Herald World (Jan-Mar 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Jan-Mar 1929
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald World (Jan-Mar 1929)
Leaf #:
00021
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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January 5, 1929 EXHIBITORS HERALD-WORLD 13 INCORPORATED THE NEW YQ§K pT"5L!: LIBRARY 4231294 ASrOR, I.ZXOX AND TILOEN r J JNDATIOMS R 19C9 L IMPORTERS and DISTRIBUTORS Throughout the United States and Canada A Statement of Purpose and Policy IT IS THE purpose and ambition of the founders of this Company to make it the North American Clearing House for the representative films of other countries. We invite all overseas producers to investigate our distribution facilities. The company is managed by American showmen whose knowledge of production progress abroad has convinced them that overseas producers are now making enough pictures which will pay in the United States and Canada to justify a nation-wide distributing organization devoted exclusively to their exploitation. It is the first and only national distributing company to specialize in imported pictures exclusively. There is real box-office and entertainment value in "photoplays made where the story's laid." Good pictures from other countries, the romances of the peoples of distant lands, will afford an occasional welcome change from the usual domestic pictures. We will import only those pictures which have quality, novelty, unusual stories and char acters, authentic and beautiful locations and backgrounds — pictures which could not as well be made in America. We will handle only those pictures which after screen examination are approved for this market by a selection committee composed of men and women both in and out of the picture business. We will deal only in completed pictures. We will sell one or more pictures at a time. Exhibitors may see any picture before booking it. Bcause we believe it will be more profitable to exhibitors and ourselves and in the long run to overseas producers of high-grade product, we prefer handling a limited number of good pictures annually to dealing in a larger number of cheaper but less attractive ones. Aside from the commercial, we believe the entertainment, cultural and educational values of fine imported pictures will prove a worthy contribution to the screens of the new world. Those motion pictures, wherever made, which entertainingly mirror humanity's progress will win their way everywhere. JOS. S. SKIRBOLL Sales Manager J. D. WILLIAMS Executive Vice President AL S. ARONSON European Representative