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The Independent Film Trade Paper
EXHIBITORS
H E RALD WORLD
Home Office: 407 So. Dearborn St. Chicago
IN THIS ISSUE
Film field is now open for all sound devices having quality; understanding for interchange is reached by licensees of Western Electric; future of audiens depends upon maintenance and improvement of standard, says Otterson; cause of the talking picture declared lost if producers, exhibitors or manufacturers accept standard lower than now established.
COMPLETE INDEX TO CONTENTS
NEWS
Campaign for decent name for talking pictures progresses far beyond expectations; names pour in from all parts of country. Woodhull challenges Allied to give stand on admitting chains; declares growth of MPTO A both "satisfactory and safe."
Prosperity is sure to continue into new year, says Klein — First seven World Wide pictures go to exhibitors this month.
Lee Marcus is elected vice-president of FBO; Rozenzweig is general sales manager — F N announces impressive list of allaudiens.
FEATURES
Service Talks by T. 0. Service 53
Los Angeles by Douglas Hodges 42
Pictorial Section 31
Quick Reference Picture Chart 54
Letters from Readers 58
Broadway 26
DEPARTMENTS
Sound Pictures 36
The Studio 41
Short Features 44
Presentation Acts 45
The Theatre 50
Classified Advertising 57
Chicago Personalities by J. F 66
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT— Metro-Goldwyn-Mayer, Eastman Kodak, Fox, Paramount, Dramaphone, Universal, Phototone, World Wide Pictures, Pathe, First National, Murad, Movie-Phone Corporation, Irving Hamlin, Exhibitors Record Service, Milton M. Stern.
PRESENTATIONS— Leo Feist, Inc., Donaldson, Douglas and Gumble, Inc., Sunshine Sammy, Johnny Payne, L. Carlos Meier, New York Costume Company, Ransley Brooks Costumes.
CHICAGO
407 South Dearborn St. Telephone Harrison 0036-37-38
Ca bis Address : Quigpubco EDWIN S. CLIFFORD, General Manager JAY M. SHRECK, Managing Editor GEORGE CLIFFORD, Business Manager ERNEST A. ROVELSTAD, Netes Editor LOS ANGELBS
S617 Hollywood Bird. Telephone Gladstone 37S4
DOUGLAS HODGES West Coast Manager
EDITORIAL AND ADVERTISING OFFICES
NEW YORK
565 Fifth Avenue Telephone VanderbUt 3612-3613
PETER VISCHER, ;Ve» York Editor JAMES BEE CROFT, .Vew York Advertising Manager
LONDON THE BIOSCOPE (J. Cabourn, Editor") Faraday House 8-10 Charing Cross Rd., W. C. 2
SUBSCRIPTION RATES : United States and its possessions, Canada and all countries of the Americas — $3.00 per year; Great Britain and Its colonies — £1 per y« utner foreign countries per year. Single copies — 25 cents. Advertising rale cards and Audit Bureau of Circulations statements famished npon eppUeatien.
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