Exhibitors Herald World (Jan-Mar 1929)

January 5, 1929 EXHIBITORS HERALD-WORLD 37 EMBARRASSING MOMENTS \Then you meet vour prospective In-Laws . . . for the first time . . . be nonchalant . . . Light a Murad. Q p. LorUUrd Co.. Est. 17(0 Th*-\ taste just like they did 20 years ago New Xydias Sound Company Launches Production in West (Special to the Herald-World) HOLLYWOOD, Jan. 2. — Anthony J. Xydias, head of the newly organized Perfect Talking Pictures Corporation, has leased the Charles Ray studio on Sunset Drive and has started production of an announced series of 24 one-reel sound comedies and novelties, to be followed by two-reel and long features. The product, to be called Filmotone, will use a device which is said to be on a cost scale for the smallest theatres, and the productions can be played on other disc systems. The first production unit was directed by Ward Wing under the title, "We're in Vaudeville Now." In the cast are Fred Warren, Harry Todd, Lori Bara, Hazel Howell and Jack Raymond. "Within sixty days any and all exhibitors can get all the talking pictures — one-reelers, two-reelers and full-length features — they want from our company," Xydias said, "and we will be able to supply them with a device any exhibitor can afford." Paramount Starts Ne wspaper Ca m pa ign In 400 Key Cities (Special to the Herald-World) NEW YORK, Jan. 2.— Paramount inaugurated a national newspaper advertising campaign this week to aid the exhibitors who will play Paramount audien pictures. The announcement will be printed in 700 newspapers in 400 key cities and is estimated that 100,000,000 will read it. Sol Lesser on West Coast To Build $500,000 Studio For Netv Producing Firm (Special to the Herald-World) LOS ANGELES, Jan. 2. — Sol Lesser is here to superintend construction of a $300,000 soundproof studio in the San Fernando Valley for the newly formed Lesser-Warner Producing Corporation, of which he is president. Franklyn Warner is vice president, Richard F. Bailey, secretary, and Mike Rosenberg, treasurer. The Sonora-Bristolphone recording and sound device will be used. There will also be a studio in New York, supervised by Rosenberg, who will be chief of eastern operations. Offices are at 1776 Broadway in New York and in the Pacific Finance Building at 621 South Hope street, Los Angeles. A number of Broadway stage stars are to be signed, Lesser said, and the New York studio will save them the long trip to the West Coast while they are appearing in stage plays. Lesser also plans to manufacture and market an audien outfit for home use and to launch "picturized" religious entertainment for churches. Sonora-Bristol phone Hour Given Wednesdays on WGBS (Special to the Herald-World) NEW YORK, Jan. 2.— A weekly SonoraBristolphone Hour over WGBS was launched for Wednesdays by arrangement of Mike Simmons. A triologue, with Ernest Maas. production supervisor, and Fredericka Sagor, scenarist, is the initial offering. Device Makes Visual Record of Wavelength (Special to the Herald-World) SAN FRANCISCO, Jan. 2— A demonstration was made this week of a new audien device said to make use of a different medium for recording than any of the devices now in commercial use. The mechanism is the invention of Carl Rhodenhamel. The device not only plays back the sound but likewise creates a visual record of the sound wavelengths. It is planned to make use of the new device for analyzing voices of stars and for training voices. Paramount Barnes Cozaine Eastern Stage Manager NEW YORK, Jan. 2— Arthur Cozaine, location manager for Paramount for a number of years was appointed stage manager of the Long Island studio. Cozaine will work under David J. Sarecky, who has been in charge of the stages and in addition to looking out for t.ie general maintenance of the studio. DeForest Phonofilm Install Two Machines (Special to the Herald-World) NEW YORK, Jan. 2.— Two DeForest Phonofilm machines were installed in theatres last week. The Plaza theatre in Cleveland was equipped with a machine and the Tivoli in Brooklyn was being equipped. Two more DeForest distributing offices were opened. J. K Adams has established headquarters in Boston and will distribute the machines in Massachusetts, Maine, New Hampshire, Rhode Island, Vermont and Connecticut. Joseph Klein opened office in Philadelphia and will distribute DeForest machines in Philadelphia, southern New Jersey, Delaware, District of Columbia and Virginia. New Sound Film Reel A new Sound Film Reel for exhibitors, using sound-film equipment, has been placed on th£ market by National Theatre Supply Company. An improved 5 inch hub is designed to prevent the film from passing the aperture plate at too great, or at an uneven, speed.