Exhibitors Herald World (Jan-Mar 1929)

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The Independent Film Trade Paper EXHIBITORS HERALD WORLD Home Office: 407 So. Dearborn St. Chicago IN THIS ISSUE Fox decides to produce only sound pictures, dialogue or music or both: Theatres not yet equipped "will be taken care of." says Winfield Sheehan: Foreign market is provided for for the next year and a half: Will Rogers among stars newly signed for Movietone policy: All directors are instructed in sound production: Players without audien ability face ax. COMPLETE INDEX TO CONTENTS NEWS Erlanger is establishing -ound apparatus in all theatre of "legit" circuit — Dismissal of suit against di-trihutor-. film boards and Hays organization is indicated. Greatest success in history of indu-try i predicted by Hays as result of sound; Points to increa-e in 250 million patronage. Battle royal between Fox and Paramount for theatre control in New England is awaited — Pathe Audio Review arrives, with Ram?aye as editor. Success of coming Theatre Equipment Exposition in Chicago is presaged by intere-t of industry and public — New breach with labor over sound. FEATURES Service Talks 56 Los Angeles by Douglas Hodges 46 Pictorial Section 33 Letters from Reader 64 Broadway 28 Sound Pictures 40 DEPARTMENTS The Studio 45 Short Features 49 Presentation Acts 50 The Theatre 57 Classified Advertising 63 What the Picture Did for Me 65 New Pictures 62 Chicago Personalities by J. F "4 ADVERTISEMENTS FILM. SOUND AND EQUIPMENT— Metro-Goldwyn-Maver. Movie-Phone, I niversal. Pathe. Paramount. United Artists. American Theatre Equipment Exposition, International Photo Plav Distributors. Inc.. A. L. Erlanger. Educational Chrest Sound Equipment. Fox. General Talking Pictures. Inc.. World Wide Picture-. Ea-tman Kodak. Pacent Reproducer. Fir-t National. Lakeside Company. National Screen Service. Milton M. Stern. Murad Cigaret-. Automatic Ticket Register. Bausch and Lomb, \icam Photo. Irving Hamlin. L. V. kuttnauer 1 Phototone). PRESENTATION— Leo Fei-t. Inc.. Donald on. Douglas and Gumble. Inc.. Albert F. Brown. Frankie Masters. Lucky Boys. Arthur Nealy. Ran-ley Studios. Brook Costumes. Wilton Crawlev. Arthur W. Walker. CHICAGO 407 Sooth Dearborn St. Telephone Harrison 0036-3T-38 Cable Address : Quigpubco EDWIN 5. CLIFFORD, General Manager JAY M. SHRECK. Managing Editor GEORGE CLIFFORD. Business Manager ERNEST A. ROVELSTAD, A'eses Editor LOS AMGELES 5617 Hollwood Blvd. Telephone Glad-tone 2118-2119 DOUGLAS BODGES West Coast Manager EDITORIAL AND ADVERTISING OFFICES 565 Fifth Avenue V£IT YORK Telephone Vanderbilt 3612-3613 PETER VI-CHER. Veu York Editor JAMES BEE CROFT. Hem York Advertising Manager uomon THE BIOSCOPE Faraday Hons* 8-10 Charing Cross Rd.. W. C 2 SUBSCRIPTION RATES: United States and its possessions. Canada and all countries of the Americas— S3. 00 per year: Great Britain and its colonies— £l per 71 Other foreign countries— So. 00 per year. Single copies — 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished npon application. The HERALDWORLD assumes no responsibility for the return of ansolieited manuscripts. No manuscripts are returned unless author* so request