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The Independent Film Trade Paper
EXHIBITORS
HERALD WORLD
Home Office: 407 So. Dearborn St. Chicago
IN THIS ISSUE
Fox decides to produce only sound pictures, dialogue or music or both: Theatres not yet equipped "will be taken care of." says Winfield Sheehan: Foreign market is provided for for the next year and a half: Will Rogers among stars newly signed for Movietone policy: All directors are instructed in sound production: Players without audien ability face ax.
COMPLETE INDEX TO CONTENTS
NEWS
Erlanger is establishing -ound apparatus in all theatre of "legit" circuit — Dismissal of suit against di-trihutor-. film boards and Hays organization is indicated.
Greatest success in history of indu-try i predicted by Hays as result of sound; Points to increa-e in 250 million patronage.
Battle royal between Fox and Paramount for theatre control in New England is awaited — Pathe Audio Review arrives, with Ram?aye as editor.
Success of coming Theatre Equipment Exposition in Chicago is presaged by intere-t of industry and public — New breach with labor over sound.
FEATURES
Service Talks 56
Los Angeles by Douglas Hodges 46
Pictorial Section 33
Letters from Reader 64
Broadway 28
Sound Pictures 40
DEPARTMENTS
The Studio 45
Short Features 49
Presentation Acts 50
The Theatre 57
Classified Advertising 63
What the Picture Did for Me 65
New Pictures 62
Chicago Personalities by J. F "4
ADVERTISEMENTS
FILM. SOUND AND EQUIPMENT— Metro-Goldwyn-Maver. Movie-Phone, I niversal. Pathe. Paramount. United Artists. American Theatre Equipment Exposition, International Photo Plav Distributors. Inc.. A. L. Erlanger. Educational Chrest Sound Equipment. Fox. General Talking Pictures. Inc.. World Wide Picture-. Ea-tman Kodak. Pacent Reproducer. Fir-t National. Lakeside Company. National Screen Service. Milton M. Stern. Murad Cigaret-. Automatic Ticket Register. Bausch and Lomb, \icam Photo. Irving Hamlin. L. V. kuttnauer 1 Phototone).
PRESENTATION— Leo Fei-t. Inc.. Donald on. Douglas and Gumble. Inc.. Albert F. Brown. Frankie Masters. Lucky Boys. Arthur Nealy. Ran-ley Studios. Brook Costumes. Wilton Crawlev. Arthur W. Walker.
CHICAGO
407 Sooth Dearborn St. Telephone Harrison 0036-3T-38
Cable Address : Quigpubco EDWIN 5. CLIFFORD, General Manager JAY M. SHRECK. Managing Editor GEORGE CLIFFORD. Business Manager ERNEST A. ROVELSTAD, A'eses Editor LOS AMGELES
5617 Hollwood Blvd. Telephone Glad-tone 2118-2119
DOUGLAS BODGES West Coast Manager
EDITORIAL AND ADVERTISING OFFICES
565 Fifth Avenue
V£IT YORK
Telephone Vanderbilt 3612-3613
PETER VI-CHER. Veu York Editor JAMES BEE CROFT. Hem York Advertising Manager
uomon
THE BIOSCOPE Faraday Hons* 8-10 Charing Cross Rd.. W. C 2
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