Exhibitors Herald World (Jan-Mar 1929)

March 30, 1929 EXHIBITORS HERALD-WORLD 29 Wedding Bells MISS BETTY COCHRANE Daughter of Universal Vice-President Will Be Married to J. H. Laeri (Special to the Herald-World) NEW YORK, March 26.— Mr. and Mrs. R. H. Cochrane of New Rochelle, N. Y. (Saturday) announced the engagement of their daughter, Miss Betty Cochrane, to John Howard Laeri, at a luncheon and bridge at their home, No. 10 Hanford Place. The wedding date has not yet been set. Miss Cochrane will be graduated this June from Smith College. R. H. Cochrane has been vice-president of Universal Pictures Corporation for 12 years. Laeri is the son of Mr. and Mrs. Anton S. Laeri of Youngstown, Ohio. He is a graduate of Williams College in the year 1928, where he was a member of the Psi Upsilon Fraternity, and is now connected with the National City Bank of New York City. Government Grants New Delay to Defendants in Chicago Antitrust Case The 12 Chicago exchanges and Publix interests in Chicago named as defendants in the suit brought several months ago by the government under the antitrust laws, have been given until sometime in April to file their replies. The defendants had been granted a previous postponement until March 20. The exact date is to be set later, according to department of justice offices in Chicago. Film Theatre Destroyed By Mysterious Flames (Special to the Herald-World) NEW ORLEANS, March 26.— The Venus picture house, owned by Peter Ferrara, was destroyed by fire of undertermined origin. The building had a valuation of about $10,000 and the contents represents an additional $5,000 or more. Erlanger Equipping Entire Legitimate Chain for Sound Many Now Ready and Remainder to Be Wired by August 1 — Plans to Give Patrons Audiens as Well as Productions of Dramatic Stage (Special to the Herald-World) NEW" YORK, March 26.— A chain of theatres devoted to the dramatic stage is being prepared for the presentation of sound motion pictures. A. L. Erlanger, reputed the largest individual owner of stage theatrical properties in the world, is having his long chain of theatres wired and equipped with all the other accessories necessary for the proper presentation of sound pictures. Many of the houses are now ready and the work in the others will be completed by August 1. The Erlanger chain has always been recognized as one of the leading strings of legitimate theatres in the United States. It has always been Erlanger's policy to Erlanger has shown most of the big feakeep his theatres up-to-date, equipped with ture pictures of the past, such as "The Birth of a Nation," "Ben Hur," "The King of Kings" and "Wings," in his theatres, and he is ready now to book audiens, by whatever process they may be made. all the latest appliances and inventions, both on the stage and in the auditorium. It is in pursuance of this policy that he is now spending the enormous sum of money needed to prepare his houses for the showing of sound pictures. Not for Audiens Only He has no intention of devoting his theatres exclusively to this kind of entertainment, but he realizes that the sound pictures have come to stay and, as a purveyor of theatrical amusements, he wishes to be able to give his patrons the very best that is offered in drama, musical comedy or pictures. Among the theatres of the Erlanger chain that have been or are about to be wired are the Liberty in New York city, the Colonial and Tremont theatres in Boston, the Erlanger and Garrick theatres in Philadelphia, the Erlanger in Chicago, the Erlanger in Buffalo, the Nixon in Pittsburgh, the new Wilson in Detroit, the Erlanger's Grand Opera House in Cincinnati, the American in St. Louis, the National in Washington, Ford's in Baltimore, the Erlanger in Atlanta, the Erlanger in Birmingham, the Tulane in New Orleans, the Biltmore and Mason in Los Angeles, the Erlanger and Columbia in San Francisco and the Metropolitan in Seattle. "Built for Sound" Each of these is a leading first class theatre in its community. Each of them was "built for sound." That is to say, they were intended for the presentation of the spoken drama and for that reason every attention was paid to the acoustics, so that spectator sitting in any seat in the auditorium would be able to hear as well as to see everything that went on on the stage. Trendle Is Appointed Detroit Commissioner ; Opens Big Easter Week (Special to the Herald-World) DETROIT, March 26.— Detroit theatres are anticipating one of the biggest weeks of their history during Easter Week. Through the efforts of George W. Trendle, general manager of the Kunsky Theatres Corporation, the public schools will have their Easter vacation the week folowing Easter instead of the usual Holy week. No doubt that the theatres will play to many thousands of children and special shows are being arranged for them. Mayor John Lodge reappointed Trendle to membership on the Detroit city fire commission. He was originally appointed by Mayor Smith and his reappointment came despite the keenest rivalry for the job. Trendle was also recently elected to the board of directors of the Union Trust Company, one of the leading financial institutions of the middle west. Columbia's Sales Staff Adds 2 More Field Men (Special to the Herald-World) NEW YORK, March 26.— Samuel E. Fried and David W. Hunt have been added to the sales force of Columbia. Fried, a veteran in the distribution field, has been appointed salesman out of Washington exchange and David W. Hunt has been appointed salesman out of the Columbia's Memphis office. Columbia Names Hal Hodes Advertising Manager to Succeed Alex Moss, Resigned (Special to the Herald-World) NEW YORK, March 26. — Hal Hodes, who has been in pictures since he was a youngster and is wellknown in most branches of the industry, is the new advertising manager for Columbia Pictures Corporation. He takes the place of Alex Moss who resigned this week. "I'm coming back to the work that I left many years ago," Hodes told the HERALD-WORLD today," for I had plenty of advertising experience before I turned to selling." Hodes made his debut in the industry in 1905 as an operator, a protege of old Pop Ross with Vitagraph. Then he joined up with the Navy and, between 1907 and 1911, sort of took Admiral Evans around the world. He claims to have been the youngest petty officer in the service. In 1912 he was advertising manager of the Kalem Company. At Universal he became sales promotion manager and eventually assistant general manager of exchanges. He carried on in that capacity for about seven years and went to Hearst as general sales manager of Cosmopolitan. After two years he became branch manager of the New York office for Educational. A couple of years later he returned to Universal as sales director of the short product and complete service. Now you can £nd him on the eleventh Boor of 729 Seventh avenue almost any day of the week.