Exhibitors Herald World (Jan-Mar 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Jan-Mar 1929
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald World (Jan-Mar 1929)
Leaf #:
0001223
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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March 30, 1929 EXHIBITORS HERALD-WORLD 57 THE THEATRE Notice/ You Read of Chicago Gang War Where 7 were slain Now Come and See the GANG WAR Picture. Sunday & Mon. Only See them act, Hear them talk. Police reserves called out. Machine Guns Wreck Buildings — every action of Real Gang War. SOUND-MUSIC — Talking everything that takes place at The Capitol Theatre SUNDAY and MONDAY This is how the Capitol at Manitowoc, Wis., which booked R K O's "Gang War" directly after the shooting of seven gunmen in Chicago, took advantage of the "event." Our Gang Ice Cream Tieup Gets 70,000 Window Displays Metro-Goldwyn-Mayer recently effected a tieup with The Wolf Company, manufactureres of lithographed displays, whereby Hal Roach's Our Gang is assured a minimum of 70,000 store window displays. The Our Gang ice cream display consists of a set of three cutouts. The center depicts the entire gang and all the rascals enjoying ice cream cones. The other two pieces consist of the single figure cutout of Joe Cobb and one of Harry Spear, both in similiar poses of the center cutout. Contest, Lobby Album Exploit "Cameraman " Stunts that included limerick contest and a giant camera album in the theatre lobby, were used by W. J. Slattery, manager of the Majestic theatre in Kankakee, 111., to put over his showing of Metro-Goldwyn-Mayer's "The Cameraman," starring Buster Keaton. Slattery was assisted by an M G M exploiter in working out the details of his promotion work. A large "Camera Album" was built with stills and captions to fit them. This was mounted on compo board, one still to a page, 30 by 40 inches. These were bound into a large volume and were put on display in the lobby of the theatre one week in advance, and also in a prominent drug store during the engagement. Tie-Up for "Flying Fleet" Links Theatre, Air Line and ISewspapers (Special to the He raid-World) MINNEAPOLIS, March 26. — Frank Burke, manager of the Hennepin-Orpheum. put over a real publicity stunt when he tied up with L niversal Air lines and the Minneapolis Star to put over M G M s "The Flying Fleet." Burke contracted with the air line com pany to drop 5,000 handbills from its planes flying over the city. These handbills contained 16 aeronautical terms that were to be defined. The person to send in the complete correct list to the Universal Air Lines office received free tickets to the theatre. The second phase of the stunt to put over the picture concerned the newspaper also. A contest was conducted to secure the largest number of aviation terms, fully defined. The prizes were two round-trip tickets to Chicago, eight rides in Universal planes over the Twin Cities, and thirty pairs of tickets to the Hennepin-Orpheum. The prize was won by a 16 year old boy, James Henion, who defined 1.107 terms. The handbill dropped from the planes carried an ad for the picture on the left side, while at the bottom of the sheet was a coupon for the name of the contestant and a picture of one of the air line planes. The aeronautical terms to be defined were carried on the right side of the bill. The questions were as follows : 1. What is meant by contact? 2. What is a ground pilot? 3. What is an "Immelman turn"? 4. What is "zooming"? 5. What is the difference between a biplane and a monoplane? 6. What is meant by going "solo"? 7. What is "Hedge-hopping"? 8. What is a "hangar"? 9. What is "taxiing"? 10. What is a "washout"? 11. What is a "gadget"? 12. What is meant by a three-place plane? 13. What is a "dog-fight"? 14. What is a "stick"? 15. What is "dual control"? 16. What is the naval flying insignia? Sections of the cover and inside page from a highly interesting example of house organ makeup. "Filmdom" is the publication of the Roxian theatre in McKees Rocks, Pa., and is edited by Henry Shulgold, publicity director of the Imperial chain. The paper has eight pages and is liberally patronized by advertisers. On a rear page a coupon is carried for the mailing list.