Exhibitors Herald World (Jan-Mar 1929)

66 EXHIBITORS HERALD-WORLD March 30, 1929 said it was, but "Legion of the Condemned" (Paramount) is juet about as good, and bought at a much lower rental. Increased prices from 10 and 15 cents to 15 and 25 cents for "Lilac Time," but percentage figured on 10 and 15 cents basis. Eleven reels.— H. B. Grice, Aiken Mills, Bath, S. C— Small town patronage. Fox MAKING THE GRADE: Edmund Lowe— March 7. This one is rotten. It was withdrawn from me after having it booked and a trailer running on it just seven days from play date. Was led to believe it a dandy and release date cancelled to make a "talky" of it. I tied up with a Civic League and asked Fox for the best one they had, giving them the circumstances, and then get this. Informed all that it was sure to be a dandy and it was the biggest frost I ever have seen. Everyone knocked it, and I got the displeasure of the best patrons in the community. Many who bought tickets from the League did not even come the second night. Fox will 6ure hear from this one. — H. B. Wilson, Golden City, Mo. — General patronage. THE LONE STAR RANGER: Special cast— Oh, for a fountain of youth wherein Tom Mix could bathe and gain eternal youth ! He is one star of whom people never seem to tire, providing he is cast properly. "Lone Star Ranger" is one of his finest Westerns and drew like in days of old. Five reels. — P. G. Vaughan, Sun theatre, Kansas City, Mo. — General patronage. PUBLICITY MADNESS: Edmund Lowe— February 16. Fair comedy. Not much plot. Some exciting airplane shots. Six reels. — G. R. Robinson, Arcadia Public Schools, Arcadia, Mich. — General patronage. ST. ELMO: John Gilbert— March 8. A good clean picture. The first real clean one we have received from Fox. The print was in a poor condition, but we had a record house and favorable comments. Five reels. — G. R'. Robinson, Arcadia Public Schools, Arcadia, Mich. — General patronage. SHARPSHOOTERS: O'Brien— March 2. Good action picture and drew fairly well. "East Side West Side" was better.— Frank Sabin, Majestic theatre. Eureka, Mont. — Small town patronage. BLINDFOLD: George O'Brien — Neat picture and a little different. With the aid of Tarzan we have kept up our mid-week business very well. Six reels. — E. C. Arehart, Auditorium theatre, Laurel, Neb. — General patronage. HANGMAN'S HOUSE: Victor McLaglen— A good program type of picture, pretty settings, nothing sensational, just program. Six reels.— J. C. MacKenzie. Princess theatre, Seaforth, Ont.. Canada. — Small town patronage. THE GAY RETREAT: Special cast— The feminine half of my crowd didn't like this. Business poor. Six reels. — J. C. MacKenzie, Princess theatre, Seaforth, Ont., Canada. — Small town patronage. SILK LEGS: Madge Bellamy— February 27-28. A little old, but got pretty good print and that is saying a lot for most Fox prints. We doubled featured this with "Danger Street" and this was the best of the two. Six reels. — Mr6. S. J. Brown & Son, Phoenix theatre. Neolo, la. — General patronage. ROMANCE OF THE UNDERWORLD: Special cast — 65%. March 6. I suppose we have got to have these underworld pictures, however, this was better than the average and gave good satisfaction. Seven reel6. — E. B. Conant, Charkarohen Hall, Lincoln, N. H. — Small town patronage. Quiet Electric Ventilator is desired equipment in all theatres. Does not disturb talking movie or vaudeville performances. Write for complete information. Lakeside Company 223 Main St. Hermansville, Mich. Ten 'thousand La\es Are Calling By C. J. Byrne Lay aside your cares and worries, Close your desk and pack your grip, For you owe yourself an outing, A vacation and a trip; Come and rest your weary body, Where the laughing waters steal, Through the shady nooks that lure you, Come with trusty rod and reel. Come and learn real joys of fishing Sporty bass or gamey pike; — Take a train that leaves your home town, You can motor if you like. Come and hear the wild birds singing, Joining in the welcome, too; For ten thousand lakes are calling, They are calling, — calling you. Come and bring the family with you, Where the cooling breezes creep Through the pine trees of the forests, Gently singing you to sleep; Where the sky-blue waters crimson, As the sun sets in the west; Come, partake of nature's tonic In the land of peace and rest. Come and breathe the fragrant ozone Of the piney-wooded land, In the playground made to order By good Mother Nature's hand; Come on up to Minnesota With your pack-sack and canoe, For ten thousand lakes are calling, — They are calling, — calling you. [Editor's Note: And you is each member of the Herald-World family, and the particular bit of Minnesota referred to is Detroit Lakes. There it is, as you know, that Andy Anderson of the State theatre, is to hold forth as host to the second annual "Exhibitors Own Convention" next July. So do your planning early, you can leave home your canoe; just take yourself and family where those lakes are calling you.] ROMANCE OF THE UNDERWORLD: Mary Astor — March 2. A good little picture. Seven reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. JUST TONY: Tom Mix— March 9. Just a fair Western, but sure did draw the crowds. We were satisfied, and so were most of our patrons. New print. Photography old but pretty good. Five reels. — G. O. Tunstall, Midway theatre, Martinsville, Va. — General patronage. JUST TONY: Tom Mix— Reissue. Tom is a consistent money maker for us. Sorry to see him leave. If we exhibitors only had enough guts we would demand producers to make us Westerns and they would do it. Instead we cuss them and do nothing about it. These husky boys out here want horse pictures. Six reels. — E. C. Arehart, Auditorium theatre, Laurel, Neb. — General patronage. HORSEMEN OF THE PLAINS: Tom Mix— March 1-2. Good Mix picture. We used train effect record in first reel and sure had them guessing how it was done. No business. Bad roads and cold. Five reels. — Mr6. S. J. Brown & Son, Phoenix theatre, Neolo, la. — General patronage. BLOOD WILL TELL: Buck Jones— Me-oh my. and still they cornel Just another picture. Five reels. — Giacoma Brothers, Crystal theatre. Tombstone, Ariz. — General patronage. THE BRANDED SOMBRERO: Buck Jones— A good Buck Jones. — Julius W. Schmidt, Grand theatre, Breese, 111. — General patronage. A GIRL IN EVERY PORT: Victor McLaglen— Will get by as a program picture. Nobody raved over this. — J. C. MacKenzie, Princess theatre, Seaforth. Ont., Canada. — Small town patronage. Metro-Goldwyn-Mayer THE FLYING FLEET: Ramon Novarro— February 25-26. Excellent. — J. S. Walker, Texas theatre. Grand Prairie, Tex. — Small town patronage. THE FLYING FLEET: Ramon Novarro— 75%. This is a good picture will stand a slight raise in admission. Pleased 100 per cent. Ten reels. — E. D. Luna, Cozy theatre, Wagoner, Okla. — Small town patronage. THE FLYING FLEET: Ramon Novarro— March 3 4. Very good aviation picture. Story of Navy fliers and non-stop flights to Hawaii. Ten reels. — George Benson, Community theatre, Minneota, Minn. — Small town patronage. THE FLYING FLEET: Ramon Novarro— February 16. This is a wonderful production. You can push it to the limit and it will meet the approval of all. The best Metro we have played since "Ben Hur." Novarro is better in this than in any other he has made except "Ben Hur." Novarro does not draw here. Eleven reels. — J. W. Engesather, Movies theatre, Brocket, N. D. — Small town patronage. HONEYMOON: Flash— March 2. No plot, but a lot of foolishness that went over big with the kids and a lot of the grown-ups. Six reels. — J. W. Engesather, Movies theatre. Brocket, N. D. — Small town patronage. A LADY OF CHANCE: Norma Shearer— March 4 5. Good.— J. S. Walker, Texas theatre. Grand Prairie, Tex. — Small town patronage. A LADY OF CHANCE: Norma Shearer— March 3 4. Good Shearer picture. Fair business. Seven reels. — Mrs. S. J. Brown & Son, Phoenix theatre. Neolo, la. — General patronage. WHITE SHADOWS IN THE SOUTH SEAS: Monte Blue — Something very different. One of the best attendance getters of the year. Fine production, that pleased. — J. W. Baseom. Shastona theatre. Mount Shasta, Cal. — Small town patronage. WHITE SHADOWS IN THE SOUTH SEAS: Monte Blue — The best south sea island I have ever run. Very entertaining and educational. I guess there is a lot of truth about the educational fact. — Julius W. Schmidt, Grand theatre, Breese, 111. — General patronage. WEST POINT: William Haines— February 23. A 100 per cent picture from both angles — box-office and entertainment. Don't pass it up. — Frank Sabin, Majestic theatre. Eureka, Mont. — Small town patronage. THE MYSTERIOUS LADY: Greta Garbc— March 9. This was one that pleased my people. Metro allowed me to trade one I didn't want for this one, of course, by paying a little more. The ones you want to trade for are always specials, and while this wasn't a special, it was a lot better than the one I traded it for, so I guess everyone is happy. — H. B. Wilson, Golden City, Mo. — General patronage. BROTHERLY LOVE: Dane-Arthur— The best one this team has turned out since "Rookies." In fact the only one since that's been worthwhile. There is a little smut in "Brotherly Love" which could easily have been omitted, but as a whole it is very funny. Seven reels. — P. G. Vaughan, Sun theatre, Kansas City, Mo. — Neighborhood patronage. THE TRAIL OF '98: Dolores Del Rio— February 25. I didn't drink a drop and yet I let them take me for $50 (their absolute minimum). My neighbor in a town of 2,500 (mine's 750) paid the minimum, $50, too. He made a nice profit and I broke even. Wasn't I lucky? It's a good show, but not worth five times the price of program stuff. Never — never ! — Frank Sabin, Majestic theatre.' Eureka, Mont. — Small town patronage. THE TRAIL OF '98: Dolores Del Rio— Great entertainment, especially for small towns. Seemed to please 100 per cent. Heavy storm hurt attendance. A genuine special that should play at advanced admission. Ten reels. — J. W. Bascom, Shastona theatre. Mount Shasta, Cal. — Small town patronage. THE TRAIL OF *98: Dolores Del Rio— March 4 5. Some said good, others said not much of a picture. Played to pretty good business in bad weather. Print and photography very good. Ten reels. — G. O. Tunstall, Midway theatre, Martinsville, Va. — General patronage. FOUR WALLS: John Gilbert— 60%. Good picture pleased 100 up. Gilbert well liked here. — E. D. Luma, Cozy theatre, Wagoner, Okla. — Small town patronage. THE COSSACKS: John Gilbert— Ran this as special. Fair, too barbaric for some. Eight reels. — J. C. MacKenzie, Princess theatre, Seaforth, Ont., Canada. — Small town patronage. WEST OF ZANZIBAR: Lon Chaney— 70%. Not so good. Please about 50 per cent. Straight roles — like "While the City Sleeps." Seven reels. — E. D. Luma, Cozy theatre, Wagoner, Okla. — Small town patronage. WEST OF ZANZIBAR: Lon Chaney— March 9. Just like all the Chaney pictures, a horrible story but good acting. Didn't draw as well as "London After