Exhibitors Herald World (Jan-Mar 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Jan-Mar 1929
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald World (Jan-Mar 1929)
Leaf #:
0001233
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

March 30, 1929 EXHIBITORS HERALD-WORLD 67 The difference in projection lenses may be measured in the box office till COMPARE the Cinephor with any other lens on the basis of these four characteristics : definition, flatness of field, illumination, and maximum contrast between black and white. Every Cinephor is highly corrected — and can be brought to a clear, sharp focus with ease. Hundreds of tests before operators and trained critics have proved the superiority of Cinephors on even count. As a theatre owner you cannot neglect this opportunity for better results — better pictures and better business. A note from you will bring full information about Cinephor lenses. Bausch & Lomb experts will be glad to co-operate on your specific projection problem. Bausch & Lomb Optical Co., 65Z St. Paul St., Rochester, N. Y. Bausch & Lomb CINEPHOR Projection Lenses for Motion Pictures Midnight." Photography dark. Eight reels. — Robert K. Yancey. Bonny theatre. Mansfield, Mo. — General patronage. . ROSE MARIE: Joan Crawford— A good picture, although it had a lot of rough outdoor the women seemed to like it. Eight reels. — J. C. MacKenzie, Princess theatre. Seaforth, Ont., Canada. — Small town patronage. SHOW PEOPLE: William Haines — March 2. Have 6een lots of adverse reports on this, but we liked it. Anything that has Bill Haines in it is bound to be good. Marion is good too but we liked her better in "The Patsy." Good print and photography. Nine reels. — Robert K. Yancey, Bonny theatre, Mansfield. Mo. — General patronage. IN OLD KENTUCKY: March 9. Nothing but praise for this one. Drew well both nights. Step on it. Seven reels. — Frank Sabin, Majestic theatre. Eureka, Mont, — Small town patronage. WHILE THE CITY SLEEPS: Lon Chaney— February 9. This Chaney did not get the favorable acceptance with our audience that "London After Midnight" did. Sight reels. — J. W. Engesather Movies theatre. Brocket, N. D. — Small town patronage. IN OLD KENTUCKY: James Murray— 30V March 7-9. A picture that gave full satisfaction. It shows that the people like the picture when they make an effort to tell you so. The negroes were very good. And, say, didn't that race get them excited? — A. C. Digney, Victoria theatre, Carberry, Man., Canada. — General patronage. SPIES: Special cast— March 9. Slow moving. good acting, very mysterious. Our patrons like it. Nine reels. — J. W. Engesather, Movies theatre. Brocket, N. D. — Small town patronage. CIRCUS ROOKIES: Dane-Arthur— December 22. All who saw it said, "Rotten," and they put "Detectives" in the same class. Many of our patrons said, "Lay off these Dane-and-Arthurs. Give us something else." Seven reels. — J. W. Engesather. Movies theatre. Brocket. N. D. — Small town patronage. MASK OF THE DEVIL: John Gilbert^Iannary 19. Can not say much for this feature for use in a small town. Eight reels. — J. W. Engesather, Movies theatre. Brocket. N. D. — Small town patronage. THE CAMERAMAN : Buster Keaton— December 28. No plot but a lot of nonsense that made their, all walk out laughing. Give us another like it. Five reels. — J. W. Engesather. Movies theatre. Brocket, N. D. — Small town patronage. EXCESS BAGGAGE: William Haines — January 26. This feature did not do the business nor get the comments that "Spring Fever" did. Eight reels. — J. W. Engesather, Movies' theatre, Brocket. N. D. — Small town patronage . OUR DANCING DAUGHTERS: Joan CrawfordFebruary 2. Though the title did not help us draw in the older people, still it pleased all who came in. Nine reels. — J. W. Engesather. Movies theatre. Brocket, N. D. — Small town patronage. SHADOWS OF THE NIGHT: Flash— January 12. A very good mystery underworld story. Sure made a hit here, only to have the dog star slip when we played "Honeymoon" and they found no dog star. Seven reels. — J. W. Engesather. Movies theatre. Brocket, N. D. — Small town patronage. THE SMART SET: William Haines— About the best smart aleck picture Bill has made, and he should stay in these roles, but I guess he will go the way Charles Ray went. — Julius W. Schmidt, Grand theatre, Breese, 111. — General patronage. THE ADVENTURER: Tim McCoy— December 15. McCoy has lost what little drawing power he had with our patrons. This was rotten, and we had to promise our patrons that we would play no more of his productions. Five reels. — J. W. Engesather, Movies theatre. Brocket, N. D. — Small town patronage. SKIRTS: Syd Chaplin— »5%. December 27-29. This had them laughing all the way. Syd Chaplin is a good drawing star for me. — A. C. Digney. Victoria theatre, Carberry, Man.. Canada. — General patronage. SKIRTS: Syd Chaplin— November 17. A slap stick two-reel comedy extended to 6ix reels, but it went over big for us. We did not make any money on it, but the patrons laughed, enjoyed it, and asked for more. Six reels. — J. W. Engesather. Movies theatre. Brocket, N. D.— Small town patronage. WHILE THE CITY SLEEPS: Lon Chaney— 80%. March 11-12. Just mention Chaney and my audience goes wild. He is a sure cure for box-office blues. Nine reels. — W. C. Pullin, New Linden theatre. Columbus, O. — Neighborhood patronage. DETECTIVES : DaneArthur — November 24. Lay off this. Not that it is so rotten, but it will fall very much short of pleasing the usual percentage of patrons. Seven reels. — J. W. Engesather. Movies theatre, Brocket, N. D. — Small town patronage. TELLING THE WORLD: William Haines— December 1. The usual Haines, drew a small crowd but I pleased only the usual 60 per cent. Perhaps the patrons expect too much. Eight reels. — J. W. Engesather, Movies theatre. Brocket, N. D. — Small town patronage. A WOMAN OF AFFAIRS: Gilbert-Garbo— This one pleased them and they told me so when they left. Made a lot of Garbo fans with this. Nine reels. — Leslie Hables. Reel Joy theatre. King City. Ca). — Small town patronage. THE ACTRESS: Norma Shearer— 47%. March 10. Costume pictures are a flop for me and this one is exceptionally poor. Eight reels. — W. C. Pullin, New Linden theatre, Columbus, O. — Neighborhood patronage. THE ACTRESS: Norma Shearer— November 10. A dandy little feature. Eight reels. — J. W. Engsather. Movies theatre. Brocket, N. D. — Small town patronage. LAUGH, CLOWN, LAUGH : Lon Chaney— I call this a dandy, but Chaney does not pull for me. — Julius W. Schmidt, Grand theatre. Breese, 111. — General patronage. LAUGH. CLOWN, LAUGH: Lon Chaney— October 20. This one was not up to the usual Chaney class. Eight reels. — J. W. Engesather, Movies theatre. Brocket, N. D. — Small town patronage. Paramount AVALANCHE: Jack Holt— Good Zane Grey production that especially pleased the ladies. — J. W. Bascom. Shastona theatre, Mount Shasta, Cal. — Small town patronage. AVALANCHE: Jack Holt— February 24. A very good Zane Grey-Jack Holt. This combination is a good one. Seven reels. — Leslie Hables, Reel Joy theatre. King City, Cal. — Small town patronage. THE PATRIOT: Emil Jannings— March 6-7. Personally I thought this intensely interesting and that Jannings' acting was marvelous. But it failed to draw and failed to please. Twelve reels. — J. S. Walker, Texas theatre. Grand Prairie. Tex. — Small town patronage. MORAN OF THE MARINES: Richard Dix— Drew well and pleased. — J. W. Bascom, Shastona theatre. Mount Shasta, Cal. — General patronage. THE WEDDING MARCH: Eric Von Stroheim— People do not care for this type of picture. — J. W. Bascom, Shastona theatre. Mount Shasta, Cal. — General patronage. MANHATTAN COCKTAIL: Nancy CarrollMarch 11-12. This is what is the matter with the "movies !" Eight reels. — J. S. Walker, Texas theatre. Grand Prairie, Tex. — Small town patronage. DOCKS OF NEW YORK: George Bancroft — Guess there are still many ways to make money on a picture. We advertised this one, "Adults only should attend," and boy, what a fat little gross we had ! Eight reels. — E. C. Arehart, Auditorium theatre. Laurel. Neb. — General patronage. LADIES OF THE MOB: Clara Bow— February 25-26. Clara is good in this, but we like her better in the flapper type. We are getting tired of underworld pictures, anyway. This didn't draw. Print rotten and in bad shape. Photography fair. Six reels. — Robert K. Yancey, Bonny theatre, Mansfield, Mo. — General patronage. FEEL MY PULSE: Bebe Daniels— March 12-13. A ruff-'n-tumble affair which got a lot of laughs. Your serial element will think it is hot stuff. Nobody but Bebe could get away with anything like this and live to tell about it. Six reels. — William E. Tragsdorf. Trags theatre. Neillsville, Wis. — Small town patronage. NEVEDA: Gary Cooper — A good Zane Grey picture. Seemed to please, as it had a lot of fine scenery in it even if it didn't follow the book. They have butchered so many of Zane Grey's stories that his name is getting to mean less and less at the boxoffice. Seven reels. — William E. Tragsdorf, Trags theatre, Neillsville. Wis. — Small town patronage. NEVADA: Gary Cooper— 70%. March UL Here's a pippin of a picture ; it's big. it's comical, it's great. As an added attraction, we showed the Lewis-Sonnenberg wrestling match, and some of the children thought it was a comedy. Well, some of their actions were comical, to say the least. At times they flopped around like a chicken with his head cut off. Wrestling pictures will never be the drawing card that boxing pictures are. Seven reels. — H. B.