Exhibitors Herald World (Jan-Mar 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Jan-Mar 1929
Author:
Quigley Publishing Company
Publisher:
Chicago, Quigley Publishing Company
Volume:
Exhibitors Herald World (Jan-Mar 1929)
Leaf #:
0001234
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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68 EXHIBITORS HERALD-WORLD March 30, 1929 Grice, Aiken Mills theatre, Bath. S. C. — Small town patronage. PARTNERS IN CRIME: Beery-Hatton— Satisfied well as a program picture. Seven reels. — J. C. MacKenzie, Princess theatre, Seaforth, Ont., Canada. — Small town patronage. SOMETHING ALWAYS HAPPENS: Esther Ralston— A good, snappy, haunted house type of picture. Holds interest and gets laughs. A knifing scene toward the last should be cut out. Five reels. — J. C. MacKenzie, Princess theatre, Seaforth, Ont., Canada. — Small town patronage. FIGURES DON'T LIE: Esther Ralston— March 5. One of the best comedies we have ever run. We threw pictures of Mansfield people on the screen and advertised it good, and had a big crowd. Everyone was pleased. Had lots of compliments on the picture. Six reels. — Robert K. Yancey, Bonny theatre, Mansfield, Mo. — General patronage. SPORTING GOODS: Richard Dix— 58%. February 25. Richard Dix got into 60 many embarrassing predicaments when he was mistaken for a millionaire that I was downright sorry for him and forgot to laugh. I took the picture so seriously, but there was laughter all around me. This is an excellent picture. Six reels. — H. B. Grice, Aiken Mills theatre, Bath, S. C. — Small town patronage. THE WATER HOLE: Jack Holt— March 8-9. One of the poorest Zane Grey's we ever had. Has a few color scenes, but the story is poor, very little to it. This is not as good as many program pictures we have had. Seven reels. — George Benson, Community theatre, Minneota, Minn. — Small town patronage. SINS OF THE FATHERS: Emil Jannings— 75%. March 24-25. Another "Way of All Flesh," but ends O. K. Acting of Jannings always pleases my crowd, and he has a very good cast playing with him, thanks to sound pictures. Eight reels. — W. R. Boughn, Jr., Sun theatre, Walthill, Neb. — General patronage. THE FLEET'S IN: Clara Bow— March 10-11. An amusing and entertaining picture but not a special. Worth about half of what we had to pay for it. Seven reels. — George Benson, Community theatre, Minneota, Minn. — Small town patronage. HOT NEWS: Bebe Daniels— A typical Daniels picture and went over fine. Neil Hamilton also good. A well made film that your crowd will enjoy. Seven reels. — J. C. MacKenzie, Princess theatre, Seaforth. Ont., Canada. — Small town patronage. HOT SPARKS: Plenty of laughs in this one.— Harold H. Kortes, Sun theatre, Plainwell, Mich.— General patronage. THE LAST COMMAND: Emil Jannings — A very fine picture from every angle. Superb acting. Good story — went over big. Nine reels. — Giacoma Brothers, Crystal theatre. Tombstone, Ariz. — General patronage. RED HAIR: Clara Bow— 77%. February 18, 1929. Judging from the rousing reception given the little "Red Head" last night, this should be a fertile field for gold diggers. The only trouble is we haven't any money. Clara owes a lot to the uncle and two guardians and grandma for the exceptional entertainment in this picture. "Red Hair" well deserves eighth place in the money making pictures for 1928. Seven reels. — H. B. Grice, Aiken Mills theatre, Bath, S. C. — Small town patronage. THE WAY OF ALL FLESH: Emil Jannings— 40%. March 14-15. Been better off to pay for Jannings and throw them away. Had lots of compliments on it but he will not draw at the box-office. Nine reels.— W. C. Pullin, New Linden theatre, Columbus, O. — Neighborhood patronage. SOMEONE TO LOVE: "Buddy" Rogers — A nice little program feature. This boy is a comer. Seven reels.— Leslie Hables, Reel Joy theatre, King City, Cal. — Small town patronage. THE REBEL RIDER: Fred Thomson— This one got by nicely. About the calibre of the Zane Grey's. THEATRE MANAGERS Make Your Own Features ! WITH the Baby Standard Movie Camera you can make features of neighborhood events and happenings around your own theatre. Takes 25 ft. of standard film, FS universal lens, loads in daylight. 5>1 • J 5 O Films developed free. Can be shown 1 m > i. < i n f rom any standard projector. 1226 N. 44th St. Philadelphia, Pa. VICAM PHOTO CO. NAMELESS REPORTS Reports have been received from a theatre in Indiana which are not identified. The reports are on "Shadows of the Night," "Marked Money," "Shady Lady," "The Air Legion," "The Cop," "King of Kings" and "While the City Sleeps." Comment on "King of Kings" said in part, "This is not so new now, but I ivant to say that it is a real production. W e had people in to see this who were never in our theatre before." From the above, the exhibitor should be able to identify his reports, and he is asked to send in his name so that the reports may be published. Seven reels. — J. C. MacKenzie, Princess theatre. Seaforth. Ont.. Canada. — Small town patronage. WARMING UP: Richard Dix— This is ripe now. A good picture. Eight reels. — Leslie Hables, Reel Joy theatre. King City. Cal. — Small town patronage. Pathe ANNAPOLIS: Very good picture that failed at the box-office. — -J. W. Bascom. Shastona theatre. Mount Shasta, Cal. — Small town patronage. LAW'S LASH: Klondike— March 2. Good dog picture. However, the trouble with these dog pictures is that about the time you get your public acquainted with the name of the new dog, the producers don't make any more with that dog, but step out and get another one with a new name. If they would make more dog pictures and not so much bedroom stuff we would have more cash customers. Five reels. — William E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. SIN TOWN: Special cast— February 23. This pleased my Saturday crowd and is a good Western with lots of comedy. Five reels. — Leslie Hables, Reel Joy theatre. King City, Cal. — Small town patronage. SKYSCRAPER: William Boyd— March 7. One of the best feature comedies we've ever played. Not much drawing power, but if you can get them it will sure please 90 per cent. Photography good. Print not so good. Eight reels. — G. O. Tunstall, Midway theatre, Martinsville, Va. — General patronage. MAN MADE WOMAN: Leatrice Joy— Failed to satisfy. Poor program picture. — J. W. Bascom, Shastona theatre, Mount Shasta, Cal. — General patronage. CRAIG'S WIFE: Special cast— Fair program picture.— J. W. Bascom, Shastona theatre, Mount Shasta, Cal. — General patronage. A BLONDE FOR A NIGHT: Marie Prevost— March 5-6. Good comedy-drama. Silly story but very well done, with lots of laughs. Six reels. — George Benson, Community theatre, Minneota, Minn. — Small town patronage. MEDDLIN' STRANGER: Wally Wales— March 9. A fair little Western which pleased the Saturday nighters. That's what we buy 'em for. Five reels. — William E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. TENTH AVENUE: Phyllis Haver— Just another crook story. The public is certainly getting fed up on this stuff. Seven reels. — N. E. Frank, Regent theatre, Wayland, Mich. — Small town patronage. DON DESPERADO: Leo Maloney— February 23. Lots of action and a fair Western. — J. W. Engesather, Movies theatre, Brocket, N. D. — Small town patronage. CYCLONE COWBOY: Wally Wales— January 4. A fair Western. Nothing new and nothing to get. Five reels. — J. W. Engesather, Movies theatre, Brocket, N. D.— Small town patronage. SADDLE MATES: Wally Wales— 30%. March 2. It's a rip roaring Western, my people 6eem to want a little of thi3 rough stuff. Guess they like variety. Six reels. — S. A. Hayman, Lyda theatre. Grand Island, Neb. — General patronage. HOLD 'EM YALE: Rod La Rocque— November 3. Here is one of the few good Pathe's. Perhaps one reason was that we played it right in football season. Eight reels. — J. W. Engesather, Movies theatre, Brocket, N. D. — Small town patronage. THE NIGHT FLYER: William Boyd— 90%. March 13. Another good Boyd. Tiresome in places but a swell ending makes up for it. High percentage owing to this being "Gift night." Seven reels. W. C. Pullin. New Linden theatre, Columbus, O. — Neighborhood patronage. LET 'ER GO GALLAGHER: Special cast— December 8. A very good feature. Step on it but do not raise the price. Six reels. — J. W. Engesather, Movies theatre, Brocket, N. D. — Small town patronage. SKYSCRAPER: William Boyd— 60%. March 6. Nice little program picture. However, I got a rotten print and some parts of the picture were missing, leaving something to the imagination, which is one thing still in favor of silent pictures. Eight reels. — W. C. Pullin, New Linden theare, ColumbU3, O. — Neighborhood patronage. RKO (FBO) THE PINTO KID: Buzz Barton— These Buzz Bartons are fair to good, but he does not pull for me. Not enough rough stuff. — Julius W. Schmidt. Grand theatre, Breese, 111. — General patronage. LOVE IN THE DESERT: Olive Borden— 50%. February 14. A lavish production that is very good. It took a lot of money to make this picture, and they 6pent it to good purpose. It should please in any type theatre. High Trevor supports Olive Borden, and, girls, isn't he the handsomest thing? Seven reels. — H. B. Grice, Aiken Mills theatre. Bath. S. C. — Small town patronage. THE JAZZ AGE: Marceline Day— 54%. February 28, 1929. A most interesting picture of the conflict between parents and children in this "Jazz Age." I don't know who got the decision in this bout, but both took a lot of punishment. Six reels. — H. B. Grice. Aiken Mills theatre, Bath, S. C. — Small town patronage. GUN LAW: Tom Tyler— 64%. March 7. A Western without much plot, but enough fighting and comedy to make it a successful Western. Six reels. — H. B. Grice. Aiken Mills theatre, Bath, S. C— Small town patronage. PHANTOM OF THE RANGE: Special cast— This seems O. K. — Julius W. Schmidt, Grand theatre, Breese, 111. — General patronage. TAXI 13: Chester Conklin— 30%. February 20-21. Terrible. I don't know why companies do it. Conklin can't make them nowadays as people have got over watching this kind of pictures. Six reels. — W. R. Boughn, Jr., Sun theatre, Walthill, Neb.— General patronage. MARKED MONEY: Junior Coughlan— 75%. February 19. Very good picture for a mixed crowd. Will please the kids. Lots of thrills and action. Ran it on my 10 cent night, and I usually get a good crowd, anyway. Seven reels. — W. R. Boughn, Jr., Sun theatre, Walthill, Neb. — General patronage. THE AIR LEGION: Special cast— March 8-9. Best RKO picture that we have had in some time. At that it is no special. Just a good program picture. Seven reels. — Mrs. S. J. Brown & Son, Phoenix theatre, Neolo, la. — General patronage. DOG LAW: Ranger — This is a good dog picture. Ranger is the best dog in the business. Six reels. — N. E. Frank, Regent theatre, Wayland. Mich. — Small town patronage. DANGER STREET: Special cast— This is a nice program picture, not a special by any means. Six reels. — Leslie Hables, Reel Joy theatre, King City, Cal. — Small town patronage. DANGER STREET: Special cast— February 27-28. Not much. Six reels. — Mrs. S. J. Brown & Son, Phoenix theatre, Neolo, la. — General patronage. FURY OF THE WILD: Ranger— 62%. February 21. Personally, I didn't get any kick out of this picture, but it seemed to please our folks. I believe it will compare favorably with most dog pictures. Five reels. — H. B. Grice, Aiken Mills theatre, Bath, S. C. — Small town patronage. THE PERFECT CRIME: Clive BrookMarch 5. Very good picture of its kind. Holds the crowd every second. Clive is my favorite star anyway. Seven reels. — Harold H. Kortes, Sun theatre, Plainwell, Mich. — General patronage. SINNERS IN LOVE: Olive Borden^Just fair, no drawing power here. This is not the type of story for Olive Borden. Six reels. — N. E. Frank, Regent theatre, Wayland, Mich. — Small town patronage. THE AIR LEGION: Ben Lyon.— March 14. A good story and good acting, but why so dark ? The day scenes were dark and the night scenes very black. Also why misrepresent on advertising matter ? Photos and one-sheets show scenes that are not in the picture. Have had more or less of this on all RKO stuff that I have run. Seven reels. — G. A. Dilla, Sun theatre, Farwell. Neb. — General patronage.