Exhibitors Herald World (Oct-Dec 1929)

October 5, 1929 EXHIBITORS HERALD-WORLD 41 THE SHORT FEATURE Laurel & Hardy, Hal Roach MGM comedy team who are appearing in several "screamingly funny" comedy audiens. Among their recent releases are "Early to Bed," "Habeas Corpus," "Should Married Men Go Home," "Two Tars" and "We Faiv Doivn." Releases WEEK OF OCTOBER 6 EDUCATIONAL — "Untitled," Lyman H. Howe's Hodge Podge, one. PATHE — "Pathe Review" No. 41, one; "Big Time Charlie," Manhattan Comedy, two; "Topical Ships," one-third; Sound Sportlight. UNIVERSAL — "Going South," Snappy comedy (reissue), Neely Edwards, one reel; "Ace of Scotland Yard" No. 2, "A Cry in the Night," Craufurd Kent (silent and sound), two; "Whose Wife," Universal comedy, all-star cast (silent and sound), two; "Blue Wind's Revenge," Western Featurette (reissue), W. E. Lawrence, two. WEEK OF OCTOBER 13 EDUCATIONAL— "Untitled," Mack Sennett Talking Comedy, two. PATHE — "Fairways and Foul," Golden Rooster comedy, two; "Sound Fable," two-thirds; Pathe Audio Review No. 26; Pathe Disc News and Pathe Disc Review. UNIVERSAL— "Cold Turkey," Oswald comedy, one; "The Delicatessen Kid," Benny Rubin, one; "Love Birds," Rooney Family, two; "Man of Daring," Western Featurette, Carson, two. WEEK OF OCTOBER 20 EDUCATIONAL— "Hunting the Hunter," Raymond McKee, Jack White talking comedy, two. PATHE— "Gentlemen of the Evening," George LeMaire, two; "Topical Licks," one-third; Pathe Sound News, Pathe Audio Review, Pathe Disc News and Pathe Disc Review. UNIVERSAL— "Cracked Wedding Bells," Re-issue, Chuck Reisner, one; "Too Many Women," Sid Saylor, two; "A Sagebrush Vagabond," Featurette, two. "Ace of Scotland Yard," No. 4, Kent, two. WEEK OF OCTOBER 27 EDUCATIONAL— "The Talkies," Collins-Dent, Mermaid, two. PATHE — "The Smooth Guy," Checker comedy, two; "Pathe Audio Review," No. 28, one; Pathe disc Review, No. 221. UNIVERSAL— "Snow Use," Oswald, one; "Pilgrim's Papa's," Benny Rubin, one; "Marking Time," Rooney Family, two; "The Kid Comes Through," Featurette, Nelson, two. 400 Vitaphone Varieties on WB Schedule for 1929-30 Season Vitaphone Varieties, those short entertainment features, will be made at the rate of more than one a day by Warner Brothers' and the Vitaphone corporation, according to an announcement corning from George E. Quigley, vice president and general manager of the Vitaphone corporation. The total number of short subjects for release on the 1929-30 program will be 400. Of this total, 200 will be made at Warner's West Coast studios under the general supervision of Bryan Foy, and 200 at the Eastern Vitaphone studios under the supervision of Murray Roth. At the West Coast studios Foy has at his disposal all the facilities of one of the most up to date and best equipped studios in the world. The casts of the one and two-reel subjects produced there will be headed by noted players of the screen and the stage. Among those who have already appeared, or have been signed for the immediate future, are Blanche Sweet, Ann Pennington, Harrison Ford, William Boyd, the stage star, Helen Ferguson, John B. Litel, Margaret Fielding, Johnny Arthur, Wheeler Oakman, Geneve Mitchell and Phyllis Crane. The line-up for the new season includes 26 musical revues entirely in Technicolor to be staged and directed by Larry Ceballos and Jack Haskell who staged many musical comedy productions in London and in New York before joining Warner's Hollywood production staff; 52 one-reel light comedies and slapstick; 26 single reel dramatic sketches; 26 two-reel dramatic playlets ; 26 two-reel comedy playlets, including twelve which will be based upon J. P. McEvoy's newspaper series of "The Potters" ; 12 one-reel musical comedies in black and white; and 32 vaudeville numbers. Already signed for part of Murray Roth's season's product of 200 Vitaphone Varieties Newspictures UNIVERSAL NEWSPAPER NEWSREEL NO. 77— Britain's occupation troops leave the Rhine — Shearer inquiry begins — Senate starts probe of Geneva Naval Conference "observer." Jimmy Johnston, new amateur champion is welcomed home at St. Paul — British racing car plunges into crowd — Mexico celebrates her "fourth of July." MGM INTERNATIONAL NEWSREEL NO. 13— United States motorboat wrecked in contest at Venice — Federal axes destroy $500,000 in liquor — Mexico celebrates independence with brilliant parade — Senators open inquiry into Warship lobby — Europe's best cyclists match skill in Paris. PARAMOUNT NEWS NO. 16— Mexico hails freedom— 20 die in cabaret fire in Detroit — War messages take wing — St. Paul welcomes their own Jimmy Johnston home, upon capture of United States amateur title — Japan mourns her dead — Lindbergh and wife start 10,000 mile trip. PATHE NEWS NO. 80— British restore order in Palestine — Dry agents go on bust to down rum at San Francisco — United States boat wrecked in Italian race at Venice — Explorer MacMillan returns from Arctic — British troops first to evacuate Rhineland — Racing car crashes in speed contest at Mineola, N. Y. KINOGRAMS NO. 5538— Mexico marks her independence day — Shearer under the senate's scrutiny — Berlin's mayor looks over the city of New York — Jimmy Johnston returns to his St. Paul home amidst bursting celebration — English racing car charges into crowd. are such stars of the musical comedy and vaudeville stages as Bert Lahr, comedian of "Hold Everything;" Fred Allen, comedian of "The Little Show"; Ann Seymour of "A Night in Venice;" Harry Conley & Co., from "Broadway Nights ;" Fred Kerting from Murray Anderson's "Almanac;" the California Collegians from a forthcoming Ray Goetz musical production ; Hugh O'Connell in more Russell Crouse newspaper sketches ; Ruth Etting of Ziegfield's "Whoopee;" Sidney Toler of Belasco's "It's a Wise Child ;" Horace Heidt and his Californians from the Palace theatre's sensational hit, and others. Double Spread Insert Devoted to Exploiting Educational Comedy One of the most impressive newspaper tieups ever based on a short subject was effected by the Bison theatre, in Shawnee, Oklahoma, during the engagement of "Jazz Mamas," the first Educational all-color, all-talking comedy. "Bison's Picture Features All Color — City Firms Show Latest Color Harmony for Fall" was the streamer on a two-page spread in the Shawnee Morning News. A number of merchants in the town bought space in this special section. The tieup between the talking comedy and the various products advertised was based on the thought of color, with that feature stressed in the advertising of both the merchandise and the short subject. In addition to the two pages of paid advertising, considerable space was devoted to "Jazz Mamas" in the editorial columns of the Shawnee Morning News. Lloyd Hamilton Comedy Is Featured in Newspaper Ads When the Educational-Lloyd Hamilton talking comedy "Don't Be Nervous" played at the Missouri theatre, St. Joseph, Mo., approximately one-fourth of the newspaper advertising space was devoted to this short talking feature. The Missouri, affiliated with the Publix Circuit, is the largest motion picture house in St. Joseph. A picture of Hamilton in his familiar garb was reproduced and used in this ad. It will be recalled that Lloyd Hamilton plays a dual role in "Don't Be Nervous" and this was emphasized in the advertisement, which played on the same program with Al Jolson in "Say It With Songs." Roxy Dancers For Television Experiments NEW YORK— Roxy Ballet Girls took part in an experiment at the Madison Square Garden September 25, to determine the ideal feminine type for television broadcasting.