Exhibitors Herald World (Oct-Dec 1929)

Record Details:

Title:
Exhibitors Herald World
Date:
Oct-Dec 1929
Publisher:
[Chicago, Quigley publishing company]
Volume:
Exhibitors herald world
Leaf #:
00080
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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4 EXHIBITORS HERALD-WORLD October 12, 1929 Not even his best friend would tell him! H He was a smart showman. He thought he booked the best. But for weeks he'd realized his sound news reel was a time-filler and not a seat-filler. <I He stood in the lobby and asked audiences night after night, "How did you like the sound news?" They didn't want to hurt his feelings. So they replied, *rOh — all right." But not convincingly. Not even his best friend would tell him the truth. Then he went down to the opposition house and eaught PARAMOUNT SOUND NEWS And got the right answer. tJHe realized a new and better sound news reel had won the public. Real NEWS in it, not magazine shots. Fast, modern tempo. Snappy titles, clever editing. Obviously the work of a mighty world-wide organization, with brains at the head. €| Paramount Sound News made the others look old fashioned. <JHe saw his Paramount representative the next day. THE SOUND NEWS OF THE NEW SHOW WORLD