We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
The Independent Film Trade Paper
EXHIBITORS
HERALD WORLD
Home Office: 407 So. Dearborn St. Chicago
IN THIS ISSUE —
TELEVISION
Theatres Will Be Benefited By Television. Says William S. Paley, President of Columbia Broadcasting System, Declaring that Home Cannot Be Transformed Into PlayhouseNew Invention Will Play Large Part in Operation of Theatres, Industry Is Told — Newsreels Called Particularly Fertile Field.
THE HOE CLUB
Charter Members of the Hoe Club Pledge Themselves to Dig for Greater Box Office by Exchanging Exploitation Ideas Through Columns of the Herald-World — New Organization, Taking Name from Initials of House Organ Exchange, Is Open to All Exhibitors Willing to Cooperate.
COMPLETE INDEX TO CONTENTS
NEWS
Society of Motion Picture Engineers convenes at Ottawa with Canadian exhibitors cooperating — Sound is one of chief topics. Blind prejudice is blamed for British production situation — Ignore opportunities and instead ape passe American ideas, declares native Briton.
Motion Picture Department of Harvard Business School will concentrate on specific problems of industry — Tri-State exhibitors convention dates changed to follow M P T O A meeting. Contract adjustment committee will report results at Memphis gathering of M P T O A — Paramount acquires 37 theatres and
half-interest in William Morris agency.
FEATURES
The Voice of the Industry (Letters from Readers) 58
Motion Picture Finance 20
Service Talks 40
Los Angeles by Dougla> Hodges 33
Broadway 14
Sound Pictures 28
Pictorial Section 21
Sound Act Releases 38
J. C. Jenkins — His Colyum ^?-J 63
DEPARTMENTS
The Studio 33
Short Features 37
Music and Talent 45
The Theatre 41
Classified Advertising 57
Quick Reference Picture Chart 52
What the Picture Did for Me 59
New Pictures 65
Chicago Personalities by J. F 66
ADVERTISEMENTS
FILM, SOUND AND EQUIPMENT— Metro-Goldwyn-Mayer, United Artists, Eastman Kodak, Educational, RKO, Paramount, Universal, Tiffany-Stahl, Pathe, First National, Western Electric, Renaud Hoffman, Simplimus, Inc., Mellaphone Corporation, Walt's Theatre Supply Company, National Screen Service, Elm-, Hotel, Weber Machine Company, Community Theatres.
MUSIC AND TALENT— Leo Feist, Inc., Remick Music Corporation, Henri Keates, Eddie Fitch, Charles Williams, Brooks Costumes, Walzer and Dyer-, Ransley Studios.
CHICAGO
407 South Dearborn St. Telephone Harrison 0036-37-38
Cable Address : Quigpubco EDWIN S. CLIFFORD, General Manager JAY M. SHRECK. Managing Editor GEORGE CLIFFORD, Business Manager ERNEST A. ROVELSTAD, IVcnrs Editor HOLLYWOOD
1605 North Cahuenga St. Telephone Gladstone 2118-2119 DOUGLAS HODGES
West Coast Manager
EDITORIAL
AND ADVERTISING OFFICES
565 Fifth Avenue
NEW YORK
Telephone Wickersham 2366-236"
PETER VISCHER, New York Editor JAMES BEECROFT, New York Advertising Manager
LONDON THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2
SUBSCRIPTION RATES: United States and its possessions. Canada and all countries of the Americas S3.00 per year; Great Britain and its colonies £l per v»ar
Other foreign countries S5.00 per year. Single copies— 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. '
The HERA!LD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless ai
so request.
•4