Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
00014
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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Never has an audible film been recorded as flawlessly as this feature. It is something from which a reporter bounds with glee to write about — a huge success. ...Mordaunt Hall, New York Times Here is screen progress —thoroughly touching and effective. Seems bound to achieve a justified triumph. ...Richard Watts, Jr., New York Herald Tribune Tender tale, fine cast, splendid direction make for fourstar premiere. Audience was wildly enthusiastic. The cast and the way this story is filmed make it an outstanding production of 1930. . . . Irene Thirer, New York Daily News o lend a touch of levity there is Farrell Macdonald. FOUR ★ ★ ★ ★ STARS HIGHEST POSSIBLE RATING FOR A MOTION PICTURE The 44th Street Theatre received a long-term film tenant when an appreciative audience witnessed the premiere showing of "Song O' My Heart." ...Julia Shawell, New York Graphic Mr. McCormack's delightful voice records marvellously well on the screen and he brings a charm and ease of manner to the picture, a pleasantly sentimental romance. ...Rose Pelswick, New York Journal