Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
00019
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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EXHIBITORS The Independent Film Trade HERALD Home Office : 407 So. Dearborn St, Paper WORLD Chicago IN THIS ISSUE PRODUCTION CODE Adoption of Production Code Is Step Toward Screen Betterment — Adherence to Laws Ratified by Hays Group Is Made Mandatory— New Principles Are Based on a Sound and Reasonable Scheme — New Code Is Tremendous Step Forward, Says Martin J. Quigley in Editorial. THE FILM BUYER Complete Information on Pictures Is Presented in the Film Buyer, Section Two of This Issue, as Practicable Service to Exhibitors in Booking and Exploiting Productions in Long and Short Feature Fields — Length, Sound and Silent, Casts, Release Dates and Theme Are Given. COMPLETE INDEX TO CONTENTS NEWS Author of Hudson measure says he would be willing to waive federal censorship proposal if Congress would agree to bar block booking. Introduction of measure in Pennsylvania to regulate minimum length of long features is threatened by exhibitors’ association — Charges footages are below required length. Blind leads blind — to theatre — Proposes exhibitors admit blind person and guide for one admission— M P P D A is accused of paying retainers to prevent interference. Universal limits production to twenty features at cost of fifty— Number of short pictures also to be reduced, says Carl Laemmle. DEPARTMENTS Short Features 43 Music and Talent 47 The Theatre 44 Classified Advertising 52 What the Picture Did for Me 54 Chicago Personalities, by J. F 58 FEATURES Service on Pictures 37 The Voice of the Industry (Letters from Readers) 53 Motion Picture Finance 18 Hollywood, by Douglas Hodges 27 Broadway 14 Sound Pictures 38 Pictorial Section 19 J. C. Jenkins — His Colyum 42 ADVERTISEMENTS FILM, SOUND AND EQUIPMENT — Paramount, United Artists, Eastman Kodak, Metro-Goldwyn-Mayer, Fox, First National, Universal, Pathe, Columbia, Radiotone Pictures Corporation, A. R. Boyd Enterprises, Bell and Howell, Beaded Screen Corporation, Weber Machine Company, Racon Electric Corporation. MUSIC AND TALENT — Leo Feist, Inc., M. Witmark and Sons, Doris Roche, Julia Dawn. CHICAGO 407 South Dearborns St. Telephone Harrison 0036-37-38 Cable Address : Quigpubco EDWIN S. CLIFFORD, General Manager JAY M. SHRECK, Managing Editor GEORGE CLIFFORD, Business Manager ERNEST A. ROVELSTAD, News Editor HOLLYWOOD 1605 North Cahuenga St. Telephone Gladstone 2118-2119 DOUGLAS HODGES West Coast Manager EDITORIAL AND ADVERTISING OFFICES NEW YORK 565 Fifth Avenue Telephone Wickersham 2366-2367 PETER VISCHER, New York Manager HERBERT FECKE and RAYMOND GALLO Advertising Representatives LONDON I THE BIOSCOPE Faraday House 8-10 Charing Cross Rd., W. C. 2 SUBSCRIPTION RATES: United States and its possessions. Canada and all countries of the Americas— S3. 00 per year: Great Britain and its colonies £1 per year. Other foreign countries— S5.00 per year. Single copies 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. The HERALD-WORLD assumes no responsibility for the return of unsolicited manuscripts. No manuscripts are returned unless authors so request.