Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
00029
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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April 5, 1930 EXHIBITORS HERALD-WORLD 19 XSZ PICTORIAL SECTION Buster Keaton as Hamlet which he hopes someday to portray. Up to his latest film, M G M’s “Free and Easy,” it’s yet only an ambition. We hope it’s grape juice! Though doubtless it should have been champagne, since this ceremony, officiated in by Sally O’Neil, popular screen star, initiated the RCA Photophone equipment on the Matson liner, Malolo, said to be the first Pacific liner to have talkers for the entertainment of its passengers. Sally herself. Marilyn Miller, who, following her success in First National’s version of her stage hit, “Sally,” is to star again for FN. [PHOTO BY HAL PHYFE] Making a cinematic contract. Not written but recorded in action and sound, the agreement making Mary Lewis, grand opera singer (center), a Pathe star, was consummated as pictured above. Shown representing Pathe is E. B. Derr, executive vice president. Laura Hope, studio executive, is shown as the official witness. Princes, real and — reel. That’s a pun, and we’re sorry, but we couldn’t help referring to Ramon Novarro’s “Student Prince,” seeing him thus with Prince Leopold of Germany, nephew of the exKaiser, who is visiting studioland. Novarro is here costumed for his new M G M picture, “The Singer of Seville.”