Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

Record Details:

Title:
Exhibitors Herald and Moving Picture World
Date:
Apr-Jun 1930
Volume:
Exhibitors Herald and Moving Picture World (Apr-Jun 1930)
Leaf #:
00030
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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20 EXHIBITORS HERALD-WORLD April 5, 1930 Recognize him? We doubt it, for this is none other than Andy Clyde, Educational’s bewhiskered comedian — with the whiskers off, which is a distinct innovation for : Andy, since he has worn the beard in 18 tl Sennett comedies Sweet congratulations. Sid Grauman, noted Hollywood exhibitor, with a big birthday cake presented by Albertina Rasch, leader of the dancing group bearing her name, and several of her dancing troupe. Pictured are Olga Chalmers, Mabel Berry, Grauman, Portia Grafton and Marion Wellman. A lot of sleeves, shoes, a meagre amount of hat and muff, and — but perhaps that’s as far as we can go with certainty. In brief, you see what the well dressed woman wore in and around 1895, as exhibited by Marion Davies in M G M’s “The Gay ’90’s.” Something especially charming in the way of boudoir decoration, achieved by the Warner Brothers artist with the eminent aid of Loretta Young. Specifically, this is a scene from Warner Brothers’ new production, “The Second Floor Mystery,” in which picture (which, in spite of the title, is not a bedtime story) Miss Young appears opposite her husband, Grant Withers.