Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

April 5, 1930 EXHIBITORS HERALD-WORLD 43 w THE SHORT FEATURE NEWSPICTURES HEARST METROTONE NEWS NO. 252.— England vs. France in Rugby classic — New German liner sets ocean record — Show Easter fashions direct from Paris — Planes hop across United States to halt “Enemy”— Far East crews open boat race season. PATHE AUDIO REVIEW NO. 14.— A lazy picture showing the camera along the shores of Massachusetts— Designing mermaids — -Scenes of making hay while the sun shines — Pathe Audio present the Barber Shop song. UNIVERSAL NEWSPAPER NEWSREEL NO. 25. — Mehlhorn wins $15,000 open golf classic in close finish — 200 old automobiles “taken for a ride” in huge bonfire — Woman champion defeats man rival in bowling clash at Chicago. M G M INTERNATIONAL NEWSREEL NO. 65.— $2,000,000 waterfront blaze in New York Harbor threatens wide area — Sir Hubert Wilkin’s own thrilling camera record of his amazing antarctic discoveries — American horse wins British steeplechase amid startling spills. KINOGRAM NO. 5590. — Horton Smith loses open golf classic to Bill Mehlhorn — 200 automobiles go up in smoke at Long Beach, California — Blazing piers at Hoboken, N. J., give firemen hard battle — Drop 3,500 feet in risky tail spin. Educational Putting Two Western Comedies Into April Releases Two western comedies are included in Educational’s releases for April, entitled “Western Knights,” featuring Eddie Lambert, A1 St. John and Addie McPhail, and “Indian Pudding,” a Terry-Toon cartoon, which has redskins instead of cowpunchers for characters. “Western Knights,” directed by Stephen Roberts, will be released April 20, while “Indian Pudding” is scheduled for April 6. 56 Newspapers Now Join Universal in Backing Newsreel Four more newspapers have signed with the Universal Newsreel Syndicate, including the Durham IN. C.) Herald, Asheville (N. C.) Citizen, Knoxville (Tenn.) Journal, and Chattanooga (Tenn.) News. Thus there now are 56 newspapers allied with Universal in sponsoring the newsreel. Following his tour through the south, Fred J. McConnell, short subjects manager of Universal, is to cover the central western states and then Canada. Homer Mason Is Writer Of Vitaphone Varieties Homer Mason ha*' joined the writing staff of Warner Brothers Eastern Vitaphone studios. Mason is a musical comedy and vaudeville star, but also has written a number of playlets including “Money, Money, Money” and “At Your Service,” Vitaphone Varieties comedies. Pathe Shorts Get Head Start With Six Two-Reelers Finished Six talking comedies have been completed on Pathe’s new and expanded program, and have been delivered to E. B. Derr, vice-president in charge of production, by Bill Woolfenden, supervising the new comedy production department of the company. Completion of these pictures in the short product field is further verification of the fact that Pathe is going through with the big schedule in which the “no program pictures” policy is being supported by an equally decisive determination to make no “filler” short. The six two-reel pictures, directed by Wallace Fox, Monte Carter, Robert DeLacy, Fred Guiol and Frank Davis, are as follows: “Hearts and Hoofs,” directed by Wallace scrip books save money Fox, with a cast including Mona Rico, Cornelius Keefe, Fred Warren, George Rigas, Hector Sarno and Ziela Conan. “Ranch House Blues,” directed by Robert DeLacy, with Mildred Harris, Harry Woods, Don Douglas, Nick Cogley, Billie Burt, the Empire Comedy Four and Tom Mahoney. “Pick ’Em Young,” made by Monte Carter, the cast being headed by Robert Agnew, Mary Hutchinson, Mona Ray, Carmelita Geraghty, Fanchon Frankel, Vera Marsh and Charles Hall. “Live and Learn,” directed by Fred Guiol, with Ed Derring. Addie McPhail, Maurice Black, Gertrude Astor, George Towne Hall and David Durand. “The Red Heads,” under the direction of Frank Davis, with Nat Carr, Charles Kaley, Joan Gaylord, Katherine Wallace, Mona Ray, Bessie Hill and Ethel Davis. “Carnival Revue,” directed by Wallace Fox, with T. Roy Barnes, Ruth Hiatt, Ray Hughes, Frank Sabini and Eddie Clark. First Sound-on-Film Universal Newsreel Shows at First-Runs Universal Newsreel’s first sound-on-film issue is being shown this week in first-run houses, the initial offering having started last Saturday, March 29. The disc version continues to be available. The recording includes both the descriptive talks by Graham McNamee, ace at the microphone for National Broadcasting Company, as the Talking Reporter, and the orchestration. Western Electric Film Booked Over Loew Circuit “Business in Great Waters,” a two-reel film with talking and sound effects, produced by Western Electric Company, has been booked over the entire Loew Circuit. The picture shows the laying of the fastest telegraph cable ever made between Newfoundland and the Azores Islands. Comic characters in the theatre ads? Why not? The idea is to get folk to read them. Bob Harvey, publicity director for Fox theatres in northern and central California, knows it’s worth while because of the complaints that came in when he dropped them. This was for the San Francisco Fox theatres before the ad had been completed. Loew Books Aesop Fable For 158-Day Run in N. Y. “Dear Old School Days,” the latest Aesop Sound Fable, playing the Globe theatre in New York, has been booked by the Loew Circuit for 158 days subsequent runs reports Bob Wolffe of the Pathe exchange, New York.