Exhibitors Herald and Moving Picture World (Apr-Jun 1930)

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48 EXHIBITORS HERALD-WORLD April 5, 1930 RUSSELL Some Happenings This Week and Last . . . First I want to correct a mistake that was printed in this column last week when I stated that Joe Davis of the Triangle Music Company had purchased Milton Weil’s “Sweetheart Trail.” I meant “Sweethearts on Parade” but due to the similarity of the titles they were switched. Harry Robinson will get a laugh out of this when he reads it. . . . Organists are coming back in Indiana today. I see where they are installing an organ in the Arc theatre in Delphi, Indiana. In Terre Haute, Charles Schmidt and Arthur All have been engaged as organists in the American theatre. ... I see where Eddy Hanson has returned to the Congress theatre so will have to get around to see him in a few days. ... I see where A1 Handler and his orchestra are now playing at the Club Alabam and going along smoothly. . . . Chief Caupolican celebrated Indian baritone and star of Zeigfeld’s Whoopee is breaking his jump from New York to Hollywood at the Palace here before going into production of the film version of the same show. . . . Stopped to talk to Bob Schaffer, manager, radio singer, organ and orchestra man and salesman, only to find that he has what I think a great novelty and dance number that should be in Sid Berman’s column of best sellers in a week or so. The name of this number is “Leven Thirty Saturday Night,” and Eddie Walters sings it like nobody’s business on the Columbia release. . . . I see where M G M have signed Harry Woods and Joseph Meyer well known songwriters and will join the Culver City staff shortly. Their product will, of course, be published by M G M’6 music division the Robbins Music Corporation. ... I have just learned of another mistake in this column last week and hasten to correct it. I misquoted Witmark’s number “Hanging on the Garden Gate,” and also said Ted Pearson was announcing the song from WEBH and I now find he is chain announcer for NBC and that the program was broadcast nationally. Incidently they have a new number called “Mysterious Mose,” a dance tune they are exploiting in a novel way. Art Schwartz their Los Angeles branch manager, is using a costume stunt hiring a walker and dressing him in a black hat, coat, pants and blackening his face. He carries a sack on his back on which is a large question mark and he walks in and out of stores in the busy sections and then mysteriously goes on his way. All this gathers many comments and is an ideal teaser campaign for the song. This idea was evolved by Sam Serwer, director of publicity and exploitation for Witmark. . . . Vale and Stewart, two precision dancers who have not appeared in Chicago for quite some time are now in town to play four weeks for Balaban & Katz and are pleasing at each performance. . . . I might mention the fact that Eddie Talbert and Clarence Parrish are really making the rounds these days and if you tune in on the radio you will know what I mean, when you hear those Witmark numbers. ... Of course, I don’t mean to slight Art Stiller because the other day he was so intent on seeing somebody at the Palace theatre that he passed me by right at the 6tage door. . . . While on the subject of music publishers I might add that Santly Brothers are going to celebrate their first anniversary in the coming week, good luck boys. . . . Irving XJ11man has two new numbers called, “If You Don’t Care for Me,” and “I Still Remember,” respectively. Irving, strange to say, predicted that his other numbers would be best sellers and they were, these were the numbers he named “Sweetheart” and “Sympathy,” remember them. So I am inclined to take his word for the third time. . . . Archie Fletcher, general manager of Joe Morris, will be in town in two or three weeks so Irving will again have to play host to him. . . . I 6ee where the Drake theatre has reopened and have installed Romelle Fay as organist; they will remain open all summer at moderate prices which is good news. ... I understand that all five of the masters of ceremonies will tour all of the neighborhood theatres, a good idea I’d say, and it has been said that it’s the best show that Balaban and Katz has put on the stage so far. . . . Herman Kenin and his Victor Recording orchestra have opened for an extended engagement at the Fox Broadway theatre in Portland, Oregon. Under the new management Sam Jack Kaufman will remain as Master of Ceremonies. Blumberg and Hess Promoted ( Continued from preceding page column 3) Lubliner & Trinz, and was for many years with Famous Players Lasky. William H. Adler, who formerly was connected with Lubliner & Trinz, and who assisted Hess while he was director of advertising and publicity for the Marks Brothers theatres, has been appointed by Hess to the post of director of advertising and publicity for Chicago and the territories in Illinois, Iowa, Indiana, Michigan and Wisconsin. “Song of the West” Proves Attractive The melodious “Song of the West” with its beautiful scenes in technicolor is proving attractive at Warner Bros, theatre. The picture which is a romance of the covered wagon days set to music is to all appearances greatly to the liking of its audiences, the humor of Joe E. Brown and the vocal efforts of John Boles and Vivienne Segal being generously applauded. One of the features of Warner Bros, production of "Song of the West” is the beauty of some of its outdoor scenes, all of which are applauded. Witmark Publishing New Hit from “Song of The West” M. Witmark & Sons will publish the sheet music of the number, “Come Back to Me,” which is sung by Vivienne Segal in Warner Bros.’ new Vitaphone production, “Song of the West.” This melodious hit is the work of Grant Clarke and Harry Akst who wrote it to augment the original score composed for "Song of the West” by Vincent Youmans. Harms Given Plug The following write up was given Harms song by Evans E. Plummer, radio editor of the Chicago Herald and Examiner : Once every blue moon a sobbing lyric is written only to catch in the brains of our best orchestra leaders and lyric tenors like a non-skid, sure-fire fishhook. Then try to get it out 1 “Valencia,” “The Prisoner’s Song” and “Ramona,” have gone the route. There have been many other songs almost as irritating. Now, “What Is This Thing Called Love?” is about to go the way of all emotional song poems. Reproduction of a beautiful poster 48 in. by 15 in., which is one of a series in the tie-up with the Bishop Company effected by Clarence Parrish of the Chicago office of M. Witmark & Sons. These posters are widely distributed throughout the country and effectively portray the dreamy quality of Sigmund Romberg’s beautiful waltz, “Once Upon a Time.” 1HE TALK of the TOWN" LOVE madbagypsT^^ OUT^ME^Iong V the BAYOU iipLEO. FEIST 2135 w. 40 th Street.,